Influencer Marketing Mistakes Great Brands Don't Make
Influencer marketing is all the rage, but it’s also VERY EASY to botch the job. Based on our many B2B and B2C influencer campaigns, this tight eBook will save you from sadness.
Andy Sernovitz, CEO of SocialMedia.org, joins the Social Pros Podcast to discuss the core elements of a successful social media community.
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As a business, you may find it easy to fall into the mindset of trying to reach everyone. After all, you have a great product, so shouldn’t you try to reach as wide of an audience as possible?
A wise marketer, however, understands that this is not the case, and in fact, the path to growth and success lies in identifying and targeting your specific, ideal customer. The same is true when it comes to a social media community. Andy Sernovitz of SocialMedia.org believes that a truly great social media community should explore only a small number of topics so that members can go in-depth.
No matter the subject, if you are starting or managing an online community, narrowing your focus will ensure that your members can go deep on the topics that matter the most with others who share their specific concerns.
“For a community to have longevity, it has to be managed.” — @sernovitz
A great community needs narrowness. That means fewer topics and similar people, so you're having deep, rich conversations about fewer things. Click To Tweet“Social media is a tool, a way to deliver a message. Word of mouth is a bigger idea that sits on top of it.” — @sernovitz
See you next week!
Influencer marketing is all the rage, but it’s also VERY EASY to botch the job. Based on our many B2B and B2C influencer campaigns, this tight eBook will save you from sadness.