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What the State of Marketing Report Reveals about Social Media in 2021

Authors: 10XMarketing Adam Brown
Posted Under: Social Pros Podcast
Hosted By

Anna Hrach

Convince & Convert

Daniel Lemin

Convince & Convert

Erika Lovegreen

ICUC Social
About Social Pros Podcast:

Social Pros is one of the most popular marketing podcasts in the world, and was recently named the best podcast at the Content Marketing Awards. Listen for real insight on the real people doing real work in social media. You get the inside stories and behind-the-scenes secrets about how companies like Ford, Dell, IBM, ESPN, and dozens more staff, operate, and measure their social media programs.

Thank you to our sponsor ICUC Social.

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Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


Adam Brown, Executive Strategist at Salesforce and Social Pros host, joins this episode as a special guest to talk all about Salesforce’s latest State of Marketing Report.

From Don Draper to Data ScientistWhat the State of Marketing Report Reveals about Social Media in 2021

Adam Brown, Executive Strategist at Salesforce and our very own Social Pros podcast host, joins this episode from the other side of the table.
He’s on the show to share all the wisdom and insights that Salesforce’s latest report has to offer, including the highlights and surprising trends.
The State of Marketing Report is something Salesforce publishes every year, and each time it comes out, the marketing world learns so much from it.
In this episode, Adam discusses how the role of CMOs has changed, why businesses are focusing more on user-generated content, and how marketing is now all about data science as well as creativity.

In This Episode:

  • 1:50 – Adam explains how Salesforce put together the State of Marketing report
  • 3:34 – What the report tells us about customer experience
  • 5:25 – How marketers’ top three priorities are also their top three challenges
  • 6:58 – What the report reveals about the way CMOs track their progress
  • 8:29 – Why 88% of marketers have changed their marketing strategy
  • 11:34 – Why marketers are increasingly using social media and email to boost reach
  • 14:56 – The ways marketing departments want to level up their strategy
  • 16:49 – Why training in influencer marketing and user-generated content is so vital
  • 19:25 – How improved marketing tech empowers social pros to do less of the tactical stuff and more of the strategy
  • 20:45 – Why 77% of marketers believe that their work provides more value now than a year ago
  • 24:36 – How Salesforce has expanded its report with sub-reports and a Tableau dashboard

Quotes From This Episode:

CMOs say that they are now owning customer experience. Customer service is now being part of their organization. Click To Tweet
“We are now expected to live by the same rules that the other departments and organizations of a company live by, which is, are you making me money? Or are you saving me money?”@adamcb
“93% of global marketers say that they are already using or plan to use user-generated content in their marketing.”@adamcb
“The evolution of what a marketer is today is very different.”@adamcb


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