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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
Follow Social Pros on LinkedIn.
To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at leanna@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
Adam Brown, Executive Strategist at Salesforce and Social Pros host, joins this episode as a special guest to talk all about Salesforce’s latest State of Marketing Report.
From Don Draper to Data Scientist
Adam Brown, Executive Strategist at Salesforce and our very own Social Pros podcast host, joins this episode from the other side of the table.
He’s on the show to share all the wisdom and insights that Salesforce’s latest report has to offer, including the highlights and surprising trends.
The State of Marketing Report is something Salesforce publishes every year, and each time it comes out, the marketing world learns so much from it.
In this episode, Adam discusses how the role of CMOs has changed, why businesses are focusing more on user-generated content, and how marketing is now all about data science as well as creativity.
In This Episode:
- 1:50 – Adam explains how Salesforce put together the State of Marketing report
- 3:34 – What the report tells us about customer experience
- 5:25 – How marketers’ top three priorities are also their top three challenges
- 6:58 – What the report reveals about the way CMOs track their progress
- 8:29 – Why 88% of marketers have changed their marketing strategy
- 11:34 – Why marketers are increasingly using social media and email to boost reach
- 14:56 – The ways marketing departments want to level up their strategy
- 16:49 – Why training in influencer marketing and user-generated content is so vital
- 19:25 – How improved marketing tech empowers social pros to do less of the tactical stuff and more of the strategy
- 20:45 – Why 77% of marketers believe that their work provides more value now than a year ago
- 24:36 – How Salesforce has expanded its report with sub-reports and a Tableau dashboard
Quotes From This Episode:
CMOs say that they are now owning customer experience. Customer service is now being part of their organization. Click To Tweet
“We are now expected to live by the same rules that the other departments and organizations of a company live by, which is, are you making me money? Or are you saving me money?” –@adamcb
“93% of global marketers say that they are already using or plan to use user-generated content in their marketing.” –@adamcb
“The evolution of what a marketer is today is very different.” –@adamcb
Resources:
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