What We Love (and Hate) in Event Marketing

In this special episode of the Content Experience Show, co-hosts Randy Frisch and Anna Hrach trade opinions on event marketing and conference programming.

In This Episode:

Anna Hrach

Convince & Convert

Randy Frisch

Uberflip

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Full Episode Details

Anna Hrach - Instagram

The Good, the Bad, and the Ugly of Industry Events and Conferences

Keynote or workshop? Industry expert or celebrity guest as headliner? Box lunch or buffet? These details can make or break your event marketing, shaping just how much attendees get out of your conference and its programming.

In this special episode, Anna and Randy spend two minutes on each of these topics, offering their takes on the kind of programming decisions that make an industry event a success. These pros draw from their years of experience attending and marketing events to deliver insights on the benefits and pitfalls of single-track programming, small-scale conferences, post-event social hours, and more.

Join Randy and Anna as they take on the buzzer in this event marketing lightning round. (And stay tuned through the end of the episode to hear what’s in store for Conex: The Content Experience 2019, coming to Toronto this August!)

In This Episode

  • The benefits and drawbacks of multitrack conference programming.
  • What industry strategists versus practitioners offer conference attendees.
  • The most effective and enjoyable post-conference networking and social events, from two pros who’ve seen it all.
  • Things to consider when selecting the “voice” of your event (whether an onstage emcee or over-the-air announcer).
  • What small, intimate conferences provide attendees that major, big-budget conferences cannot.
  • Randy and Anna get one minute each to hype their hometowns in a Phoenix versus Toronto showdown.

Quotes From This Episode

“While I love meeting people at conferences, and I love getting the opportunity to chat with people, and I do always love a good drink, I love the fact that at dinner parties, you can get beyond the ‘who are you’ and ‘what do you do’ and actually have a conversation.” – @annabananahrach

How do we bring the right people into the room? Because a big part of any event we go to is, 'Who can I network with?' Click To Tweet

“When we put people into more than one track, we’re actually losing time within our conference to deliver content because we have a lot more of, if you will, that hallway crossover.” – @randyfrisch

Resources

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Episode Transcript

Randy: Welcome to the Conex podcast. This is a special episode. In fact, we've done this episode before, right Anna? This is the one that like everyone all of a sudden writes to us-  
Anna: Yeah.  
Randy: ... or calls us, like, "That podcast was so good," and we're like, "What about all the other ones?" The normal format we do. But I think people like it when we mix this up a bit. This is what we call the Pardon The Interruption episode. And if you don't know what I'm talking about, this is a great show. I think it's on ESPN. I'm Canadian, so I have TSN. But it's a sports thing where they go back and forth and they talk about LeBron James or Tiger Woods coming back to win the Masters, whatever it is, and they go back and forth with these two minute limited response times. And we've got a two minute timer on my high tech iPhone ready to go here, and Anna can't wait because we have a list. We are going to talk today about events. Now, event marketing, you know, before we even get into the timer, Anna, you're a fan of events, right?  
Anna: Oh yeah. I mean, I go to so many conferences every year and I love conferences. I'm a big fan. It's a great opportunity to learn new things, see new people, dive into different topics. I mean, obviously you love events because you host Conex.  
Randy: This is true, and maybe there's a relation between the fact that we're doing this one on events, and Conex is coming up August 20th to 22nd in Toronto, and we may have just announced all of our amazing speakers, but we won't talk about that. We're going to talk about, I think we've got, what is it-  
Anna: Nine.  
Randy: ... eight or nine, nine different topics. So we've got 18 minutes of amazing banter between Anna and I. The way it works is we pick the topic, I announce it to Anna, then she'll hit me back the next one, and we have two minutes for each person to start it off. So Anna, you're going to be on the buzzer first. Okay. I'm going to start the timer, and I'll set some context to this one, because it's probably the hardest question to make sure everyone understands. This is the debate of whether you enjoy going to events that are a single track model or multitrack model. Essentially, do you like everyone on that one single talk track all aligned around the same conversation, or do you like when people can kind of split out and think from a marketing perspective. You're going an ABM track or an inbound track or sales enablement track, however you think is a marketer. But that's the question. I'm starting the timer now.  
Anna: Okay, so single track or multitrack I got to go single track it, which is funny because multitrack is kind of the norm for conferences. But the thing that I love about single track and just having sort of one presentation at a time is you get to just experience that presentation. I get analysis paralysis when I have to decide the one session that I will go to when there are eight, nine, sometimes 10 to choose from depending on the size of the conference. And I ultimately then sometimes get stuck in a situation where I go into a session and maybe it's not quite what I thought it was going to be, so I kind of politely want to duck out, but then I'm super awkward and weird and I don't know how to do that politely, and I don't want to offend the person or make them think that I don't think they're doing a good job. So I get very nervous with multitrack. But Randy, what about you?  
Randy: Yeah, it's a tough one. Personally, you know what happens to me in between those tracks when I'm running from one to the other is I run into people in the hallway, which is not a bad thing, but then I never even make it to the next-  
Anna: You get stuck. Yes. Stuck in a good way.  
Randy: Yeah. But it's good and it's bad because then you're like, "Okay, shouldn't we have just got coffee?" And half the time the person you run into is from your hometown, right? So you're like at an event in San Diego, and all of a sudden you're chatting with someone from Toronto in the hallway in San Diego, when really one bus ride to each other and you would've been sitting at a Starbucks.  
Anna: Agreed. Or a lot of the multitracks are like 20 miles away from each other too.  
Randy: This is true. Venue layout for multitrack is definitely something that marketers need to keep in mind, because it does take time to move someone from one track to another. So one of the things that we have to consider as marketers when we do this is that when we put people into more than one track, we're actually losing time within our conference to deliver content because we have a lot more of, if you will, that hallway crossover that ends up happening (beep). And that is the buzzer. We got to figure out how to get it louder, which we will do, but that was the buzzer, my weak buzzer.  
Anna: Nice.  
Randy: We are going to get Jay Baer to get us a more high tech buzzer at one point in this process.  
Anna: We need sound effects. All right, Randy. So you are on the buzzer now. Are you ready?  
Randy: I'm ready. Hit me.  
Anna: You have two minutes. So your question is keynote or workshop?  
Randy: Well that's a good question. First off, there are so many amazing speakers these days that I think the definition of keynote is also broadening. I often associate keynote as someone who can own the stage, right? Single track type of feel, own the stage. Because you look at an event like Conex, which in the past has been essentially all keynote style. We bring out amazing speakers one after another. So it's not a matter of that one single keynote at the end of the day, it's the idea that they are keynoting to a large audience. That's how I think of keynote. Here's the tricky part. I think there needs to be a good blend, right? There needs to be a blend between those ideas that you kind of work through and you understand how to take on as a marketer in my case, or depending on who's listening to this podcast and what your audience is, what are things that you can actually do that the people in the audience will take back.  
I attended one year a conference, I believe it was a Gartner event, maybe by CEB, which is one of the companies they acquired along the way. And it was a whole workshop type of process. It was broken out. We were all sitting, it was a large room, and it followed right after someone who gave some really enlightening big concept ideas in a keynote fashion, but then we were actually working through to think how would I apply this to redesign my website? And I actually came back to my team and I was like, "Look, here's the model to do that." So I think the ability to send someone home with a to-do list really helps. I don't know, where do you lean?  
Anna: I think, I don't know. This one's really hard.  
Randy: I feel like you're a workshop person, maybe because you lead workshops.  
Anna: I think in that case I lead so many workshops, I really appreciate when they're done exceptionally well. But I love just sort of sitting back and seeing keynotes to, I love the presentation (beep).  
Oh, that’s it. Per the rule, that's all the time we have to talk about that one.  
Randy: Exactly. So the next topic that kind of kicks off where we let off. I've got another two minutes running now. It's a similar question, but do you like that strategic talk or do you like the practical talk? And another way to think about this then is, do you like the speaker who maybe isn't a practitioner anymore, they're out and they're a professional speaker, really with a well thought out thesis and well thought out way to challenge the norms that we have. Or do you like that speaker who's like actually a professional on a day to day in terms of what they do?  
Anna: So I'm going to have to go with the practitioner on this one, only because, well, first off with a caveat, which is that that practitioner is a little bit more strategic in how they present the information, and it's not so mired in the weeds to the point where it's literally a step by step how to of every single process or every single piece of that process. I like walking away with tangible, actionable items. I think theories are amazing, but a lot of times if theories haven't been tested, it kind of shows, or you kind of think to yourself, "Well that's a great idea, but that will never work for any of my clients, or I don't even know how I would even begin to go about doing that process." So I like a little bit of a strategic practitioner. How's that? Did I break the rules? Did I break the game?  
Randy: No, you're being very politically correct. Right? I mean, you also work for a very strategic practical marketer in Jay, right?  
Anna: Yeah. I mean, Jay is actually still behind the scenes doing the work, and yeah, I think I also subscribed to that approach where it's a little bit of a practitioner, a little bit of strategic. What about you though?  
Randy: Yeah, I definitely need the practitioner approach because my team, it's hard to bring back those big ideas and implement them. Sometimes it's similar to the way we were talking about workshops, but I definitely like (beep) the person who's challenging me with big ideas. All right.  
Anna: You know, you broke the rules when you extended beyond the buzzer.  
Randy: I know, I know. And I saw it coming too. I have that advantage over you with this buzzer right in front of me. All right. I think it's my turn to keep talking anyway-  
Anna: It is.  
Randy: ... so you hit me.  
Anna: All right. So this one is controversial because I feel like no matter what conference you go to, there are strong feelings around this. So Randy, box lunch or buffet lunch?  
Randy: Actually, I think this is the hardest question of all the questions that we have today, as much as it's the silliest one at the same time.  
Anna: It is.  
Randy: So from an execution of an event perspective, I can tell you the box lunch is definitely the way to go. Like if there's an event marketer listening to this, just make your life easy and do the box lunch. That said, if you can do the buffet well, watch out because it's a whole other level of networking that occurs. First of all, you stir up conversation as you're choosing your food-  
Anna: That's true.  
Randy: ... with different people waiting in line, right? And I'm the last person to say anything nice about a line. I hate lines, but you never know who you're going to run into. Whereas you grab that box lunch and you're like dashing for your flavor, right? It's like if you're the vegetarian versus the turkey and cheese, you are making sure you get your choice before someone else. The buffet is a little bit more of a polite, get to know each other, make a good impression, fill my plate with a good variety. I mean, there's a lot of thought that goes into that. I was actually at an event, I'll give credit to a company called the Demandbase. They had their ABM Innovation Summit I spoke at a couple of months ago. Best buffet I think I've ever had. Not just the line experience, but the food. Amazing.  
Anna: Nice. So my issue with the buffet, I'm on the same track with you. My issue with the buffet is that you don't know what's at the other end of it, right? Or you don't even know where to start. Like there's chaos. Everybody's like, "Do I go here? Where do I go? What do I do? Where are the plates? Where are the silverware?" And like nobody knows where anything is, and then you don't know what's at the other end. So you're like, "Well, I want to save plate space for something that might be down there." But what if you get down there and then you're like, "Oh, I don't want that."  
Randy: And you never make it back for dessert, right?  
Anna: Right, yeah.  
Randy: Because it's like you don't want to take dessert too early, but then it's like you never make it there.  
Anna: Yes, but then with the box lunch (beep).  
Randy: Oh, there on the buzzer. On the buzzer. Okay, so here's the thing. I mean first off, usually we have guests on this podcast, and during those guests we get to catch our breath, and we're always like watching each other on video like sip tea and what not. We are nonstop on this episode. We need a short break, that way we can hear from our sponsors, catch our breath, and we'll be back here on the Pardon the Interruption, Conex version.  
Jay: Hi, friends. This is Jay Baer from Convince & Convert, reminding you that this show, the Conex Show podcast is brought to you by Uberflip, the number one content experience platform. Do you ever wonder how content experience affects your marketing results? Well, you can find out in the first ever content experience report where Uberflip uncovers eight data science backed insights to boost your content engagement and your conversions. It's a killer report, and you do not want to miss it. Get your free copy right now at uberflip.com/conexshowreport. That's uberflip.com/conexshowreport. And the show is also brought to you by our team at Convince & Convert Consulting. If you've got a terrific content marketing program but you want to take it to the very next level, we can help. Convince & Convert works with the world's most iconic brands to increase the effectiveness of their content marketing, social media marketing, digital marketing and word of mouth marketing. Find us at convinceandconvert.com.  
Randy: All right, Anna, this is fun. I actually could barely wait to come back from the break because the next one is a tricky one. No pressure on this one either, because again, Jay is quite the emcee. But when we think about events, there's some times the approach we're going to go with the master of ceremonies or mistress of ceremonies, is that the female version of a-  
Jay: Sure.  
Randy: Have I done that properly?  
Jay: We'll do it.  
Randy: Do we have to re-record this? Okay. Or just that over the air announcer. Right. I think the Oscars actually tweaked this year and they went with announcer over host. What do you like? What brings out the best in the event?  
Anna: Well, the Oscars is a whole other podcast entirely. I don't even know where to go with that, but let's go back to conferences. I genuinely appreciate a good emcee. I feel like there's a great story, there's a great sort of consistent narrative happening, there's a consistent sort of start and stop, there's somebody directing the flow from the stage and helping to move it along and lighten it up in between sessions and give directions. And it's nice to have that sort of, I don't want to call it an authority, but a sense that I guess it is sort of that authoritative voice kind of running the conference. It's nice. What about you though? I mean, you obviously with Conex are a big part of it, and you've been to so many different conferences. What's your preferred style?  
Randy: Yeah, well having just emcee-ed eight straight events for the Conex roadshow, I'm definitely pro emcee, partly being the emcee. And not that I thought I was the perfect emcee, but I think it allows us to make it personal. Right?  
Anna: Yeah.  
Randy: When we do that over the air announcer, they're often reading a script. And scripts are fine, but my team always kids with me because they put together these amazing show notes for me to introduce each person, and then I kid with them, I'm like, "I'm never going to look at it." Because what I do with each speaker offstage before they're about to go on is I always say to them, "Give me two truths and a lie." Right. And like I don't care what your lie is. I'm not going to introduce you that way. I just want some dirt on you. Something real, something raw so that the audience gets to know the real you. Essentially what we do at the end of every podcast we do-  
Anna: Yeah, that's true.  
Randy: ... I'm doing onstage with our audience.  
Anna: Like make it real.  
Randy: That was a weak timer buzz, but it did just buzz. It's been two minutes, as the emcee in this case, I will keep things moving. All right. All right. Who's on next?  
Anna: You are on the buzzer. So, all right, you are on the hot seat now. All right, Randy. So when it comes to conferences, are you all about the industry experts? So the person that actually works in their field, knows it to a T, can speak to every single aspect of their industry. Or are you maybe more into some star power, maybe some celebrity guests, maybe some of those big names that we know and love. Which one do you prefer?  
Randy: This is a hard question. It's one, I'll be very honest, for Conex, we always struggle with. We get an amazing list of marketing stars as I would call them, because they are people that have amazing followings. Jay's always involved, we've spoken a lot about Jay today, and Handley speaks often at Conex. This year we've gotten an amazing roster including April Dunford and Mark Schaefer and Tim Washer, and the list goes on and on of ... Neil Patel, and I could go on and on. But at the same time, I think that there's something nice about going to an event and just getting a different perspective in someone outside of industry.  
So to me it's not always how much star power they have. Listen, I was at an event where Will Smith was there, and it was amazing and he actually came to a party that we threw and sang Fresh Prince of Bel-Air. So that was a ton of fun. But sometimes it's also just that person who literally climbed Mount Kilimanjaro and tells the story of that and relates it back to the theme of the conference. I don't know, do you like that stuff?  
Anna: Yeah, I do. I do appreciate having different perspectives, or even, I know sometimes like celebrity guests can seem random, but I think that they always do a good job. Or at least everyone that I've seen has done a really good job of bringing it back to the conference or telling a great story or something that can help bring another side to what we do. I really loved John Cleese. I thought he was great (beep). And that's all I have to say about that.  
Randy: Any question that you end on John Cleese has to be a good answer, right?  
Anna: Yeah, totally.  
Randy: Absolutely.  
Anna: Yeah.  
Randy: Okay, so I've got another one. This one's actually a tricky one. I don't know the right answer. There's no right answer to any of these, I don't think, but there's a big debate going on in the market right now as to like, do you throw big events where you're just going to attract a really large audience? Or do you throw smaller, more intimate events where you get the right people? Which one do you like throwing as a marketer and which one do you like attending?  
Anna: Oh, okay. Wow. Oh, boy. Which one do I like throwing and which one do I like attending? Throwing, definitely smaller. That's easier from a logistics perspective. I'm sure you have lots of feelings on that. But I think in terms of even attending, I do like a smaller conference. I think the big conferences are great. They're huge, they're amazing, they're wonderful. You learn a ton. It's like four packed days of just nonstop learning and being immersed in that environment. But I also just really appreciate sort of a slower, more curated experience with smaller conferences. And again, not to tout Conex, but that was one thing that I loved about it last year when I was able to attend is it felt very curated. It felt like we were all in this auditorium together, and seeing these speakers and it just felt a little bit more tight knit with everybody.  
Randy: Yeah, I mean we really try for that. And to be honest, this event has grown a lot. I mean, I remember year one when we struggled to get 200 people into a room, and then it grew to 400 and continued to grow. Last year we had 750. We actually haven't set our target much higher than 750 this year. Instead, our focus is how do we bring the right people into the room, right. Because I think a big part of any event that we go to or that I go to is who can I network with it?  
Anna: That's true.  
Randy: Because the breaks are sometimes more valuable than the content on stage if you have the right people in the room. And that's a real tricky balance to create. Especially sometimes when you have such great speakers at your conference, you may be attracting a much wider audience.  
Anna: Yeah, that's a really good point.  
Randy: I don't know why this buzzer sometimes beeps, but consider me just going beep, beep, beep, right now. I don't know this iPhone thing, like I don't know if I have to keep it unlocked or what I have to do. Someone's got to Tweet at me and help me understand how to use this app or download a better one. There's probably a great app for buzzers that we just need to download.  
Anna: Probably, I'm sure. Somebody is probably screaming at us right now through-  
Randy: For sure.  
Anna: ... their headset.  
Randy: They're cursing at us. That's okay.  
Anna: All right, well in the meantime, Randy, you're in the hot seat for the next one.  
Randy: All right. Hit me.  
Anna: All right. So at conferences there are always lots of extracurricular activities, lots of things to do after. So a lot of times the conference doesn't just stop at the end of the day. There's some fun networking activities after. So which do you prefer? Do you like small dinner parties or huge parties? Like huge happy hour parties, or like huge concerts. Which one?  
Randy: Yeah, I mean hopefully this isn't because I'm over 40 now, and hopefully I'm still cool and all the younger audience that we have is not saying like, "Man, he's pathetic," but I like the dinner parties. It goes back to that networking opportunity. Now, those dinner parties have to be as carefully curated as everything else we've talked about so far today. The audience that we bring out, the speakers that we bring out. Put me at a dinner or help coordinate a dinner for me at an event with like-minded marketers who I can learn from, who I can establish connections with, and where it's going to help me down the road. I don't know. That's just me though. I know everyone's different. Some people like parties. Anna, what are you? Are you a party animal or do you like to be wined and dined?  
Anna: Oh, my God. I don't think I've ever been described as a party animal in my entire life. No. You know what I really love, I'm with you, I like the dinner parties. I like the smaller setting. It gets to be, while I love meeting people at conferences and I love getting the opportunity to chat with people and I do always love a good drink, I think I love the fact that at dinner parties you can get beyond the who are you and what do you do and you can actually have a conversation.  
Anna: It feels like a lot of big parties or big happy hour events where everybody's there, it's a lot of like, "Oh, hey I'm so and so. Nice to meet you. What do you do? Who are you?" It's a lot of very high level surface style conversation. But I like kind of moving beyond and getting to know people actually and being able to take that extra step. Or at those happy hour parties, somebody's always kind of coming in, and I don't know, I'm just like a more one on one person-  
Randy: You're a field marketing type of girl. I like it. It's okay. It's okay. All right. The buzzer is like completely broken here, but that was our buzzer. Let's keep it going. We've got two minutes left.  
Anna: All right.  
Randy: For the last two minutes, I'm going to give each of us one minute, because this is a bit of a special question.  
Anna: So we just turned it from like ... it's now a debate.  
Randy: This is now a debate. Absolutely.  
Anna: This is like being in debate class all over again.  
Randy: I know, I feel like Will Smith in Old School. And what we're going to have to do here is we're going to debate Phoenix, your hometown, versus Toronto. Why is each city so great for an event? Because I've had events in Phoenix, myself. Great city. Great event city. You've got one minute, hopefully with a buzzer at the end, for why Phoenix?  
Anna: Okay, well first off I have to say, Phoenix is insanely cheap. I mean like for hosting conferences and the amount that you get to do, and you get so much bang for your buck here in Phoenix. And I don't even mean cheap in terms of cutting budgets and things like that. It's like you just get to maximize what you do. There's lots of fun events. It's beautiful. It's pristine as long as it's not the summer. But just a lot of activity, a lot of outdoors, a lot of big conference space, lots of resorts that are available for use, and also it's my hometown. It's amazing. But no, honestly Phoenix is great. There's just so much to do. We actually have a lot of culture here, a lot of activities. I mean, it's just a hub for conferences and events and planning-  
Randy: You got 10 seconds more to finish strong.  
Anna: Oh, my God. I mean, it's Phoenix, it's awesome. I don't know. I don't know how to say it. You just have to come here and experience it. (beep) No.  
Randy: All right, there's the buzzer. There's the buzzer. You got to experience it-  
Anna: I lost a minute of my life.  
Randy: I know, I know.  
Anna: I'm sorry, Phoenix, I let you down.  
Randy: And listen, I actually thought it was a pretty good pitch. I'm going to give it to you, it was a pretty good pitch. Little sales lesson for you. Never start by talking about price. The fact that it's cheap, I don't know. I don't know if I would have started there. [crosstalk]  
Anna: You know what? That is on every-  
Randy: Bang for buck.  
Anna: ... every, every conference planner's mind. I'm sorry.  
Randy: I like to think you get what you paid for, right?  
Anna: You get bang for your buck.  
Randy: Listen, we're debating here. We're debating here.  
Anna: Okay, Randy-  
Randy: I got a minute now. I'm going to give you Toronto.  
Anna: All right. Put your money where your mouth is.  
Randy: Now first off, by the time this thing airs, this may no longer be the case, but we have two sports teams in the playoffs right now between basketball and hockey. So we're cool there to begin with, but perhaps the thing that always makes Toronto cool is that we have Drake. Like Drake's home is Toronto. The fact that he represents our city in so many ways. I mean, we're already, in terms of cool, we're at another level. Okay, so notice how I didn't start by talking about price, because tickets to any of those events including Drake is pretty unaffordable.  
Randy: But coming to Toronto, first I want to dispel any myths. Toronto, especially when we do Conex, which is August 20th to 22nd, we do not have igloos up here. So there's no cold tundra going on. It is a beautiful time of year. People are out in t-shirts and shorts. You can even wear shorts to our conference, a little bit more business casual, but whatever pleases you to get up to Toronto, please do so. (beep) I guess I have to finish on there, but if I had to add, it would be the experience that we create. This has been fun, huh?  
Anna: Yeah, it is. You know what? I will say Toronto is pretty cool. I enjoy it.  
Randy: It's a great city, and I think you found some pretty good restaurants last time you were in, if I recall.  
Anna: Yeah, I mean you guys had a couple at some really good restaurants. By the way, unfortunately, Phoenix's sister city would be Calgary, Canada.  
Randy: Yeah. Yeah. You'd be much better off with Toronto as your sister.  
Anna: Oh, you just offended all of Calgary.  
Randy: It's okay. I love people from Calgary. Great skiing, great skiing.  
Anna: It is.  
Randy: We don't have great skiing here in Toronto.  
Anna: Hey, everyone. I wanted to take just a few seconds today to talk to you about Emma. Emma is an email marketing platform that helps you connect with your audience and grow lasting relationships. They're awesome. They offer really intuitive tools to build and automate emails with powerful segmentation and reporting too, and the big difference is they're focused on you. Between their award winning support and their pro services team, they make sure every customer has success with their email marketing. Seriously, they are amazing. You can learn more and request a demo today at myemma.com/jayisawesome. Again, that's myemma.com/jayisawesome.  
Randy: This has been awesome. Kidding aside, you are going to be in Toronto from August 20th to 22nd for Conex. We together with Convince & Convert, Uberflip has a really strategic partnership to put on this event. A lot of the speakers that come, come because of the experience that Jay Baer and I try and put together, which is really next level. And I hope everyone who listens to this podcast will consider the event an extension of your weekly listening. If you can't make it to the event, keep tuned here because we're going to hopefully talk to a number of the guests. I know one of them that's coming up soon is Mark Schaefer who's one of the speakers that we're going to have at Conex, and we'll make sure to continue to sprinkle some of those speakers in. But getting to meet them in person, getting to be casual, we hope to see all of you in Toronto August 20th to 22nd. Go to conex.uberflip.com to learn more about that.   In the meantime, this has been yet another kickass episode of Pardon the Interruption, aka the Content Experience special show. On behalf of Anna, I’m Randy. Find us everywhere: Spotify, iTunes, Stitcher, Google Play, and whenever you can, leave us feedback. Until next time, thanks so much for tuning in.  
 
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