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What We Love (and Hate) in Event Marketing

Content Experience Show Logo
Hosted By
Testing LeBreton

Anna Hrach

Convince & Convert
About The Content Experience Show:

Welcome to The Content Experience Show where content experience is the new content marketing. It’s not only about reaching our audiences where they are, but engaging them with a personalized experience of meaningful, useful content that they’ll take with them over time. The guests on the Content Experience Show share strategies, tips, and real-world examples of how they’re taking their content marketing to the next level and providing their current and prospective customers with a true content experience. This isn’t just a trend. It’s a movement.

Apple Podcast Reviews:

It doesn't get any better for content marketers. They present a balanced, insightful discussion of current trends and ask all the right questions. Their guest list is a "Who's Who" of content professionals. Outstanding.

Jared Johnson Piano

I love listening to marketing podcasts and this one is on my must-listen to list. Very knowledgable hosts and topical discussions.

The Marketing Book Podcast

In this special episode of the Content Experience Show, co-hosts Randy Frisch and Anna Hrach trade opinions on event marketing and conference programming.

Anna Hrach - Instagram

The Good, the Bad, and the Ugly of Industry Events and Conferences

Keynote or workshop? Industry expert or celebrity guest as headliner? Box lunch or buffet? These details can make or break your event marketing, shaping just how much attendees get out of your conference and its programming.
In this special episode, Anna and Randy spend two minutes on each of these topics, offering their takes on the kind of programming decisions that make an industry event a success. These pros draw from their years of experience attending and marketing events to deliver insights on the benefits and pitfalls of single-track programming, small-scale conferences, post-event social hours, and more.
Join Randy and Anna as they take on the buzzer in this event marketing lightning round. (And stay tuned through the end of the episode to hear what’s in store for Conex: The Content Experience 2019, coming to Toronto this August!)

In This Episode

  • The benefits and drawbacks of multitrack conference programming.
  • What industry strategists versus practitioners offer conference attendees.
  • The most effective and enjoyable post-conference networking and social events, from two pros who’ve seen it all.
  • Things to consider when selecting the “voice” of your event (whether an onstage emcee or over-the-air announcer).
  • What small, intimate conferences provide attendees that major, big-budget conferences cannot.
  • Randy and Anna get one minute each to hype their hometowns in a Phoenix versus Toronto showdown.

Quotes From This Episode

“While I love meeting people at conferences, and I love getting the opportunity to chat with people, and I do always love a good drink, I love the fact that at dinner parties, you can get beyond the ‘who are you’ and ‘what do you do’ and actually have a conversation.” – @annabananahrach
How do we bring the right people into the room? Because a big part of any event we go to is, 'Who can I network with?' Click To Tweet
“When we put people into more than one track, we’re actually losing time within our conference to deliver content because we have a lot more of, if you will, that hallway crossover.” – @randyfrisch

Resources

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