What You Must Adjust in Your Social Media in These Crazy Times
Zontee Hou, Head of Strategy at Convince & Convert and Lauren Teague, Strategist at Convince & Convert, join the Social Pros Podcast to reveal what changes you need to make in social media during these uncertain times.
Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
Full Episode Details
Stay connected on social
The social media landscape has changed drastically since the coronavirus spread across the world. In a short matter of time, everything has changed, including how people and brands use social media.
As we continue to navigate through these uncertain times, one thing remains certain – you still need to connect with your audience. The only question that remains is how. How can you connect with your customers, prospects, partners, and team members in a pandemic?
The strategy team at Convince & Convert has worked tirelessly to bring you the 11 changes you need to make to your social media strategy in these crazy times. Sharing a few key findings from this research (see links to the webinar and blog post below) are Zontee Hou, Head of Strategy at Convince & Convert and Lauren Teague, Strategist at Convince & Convert.
In This Episode
05:41 – How historical patterns of social media usage have been disrupted
08:19 – Why brands need to be more deliberate about what they post
09:24 – The importance of providing a human to human connection during these times
10:47 – What brands should be listening to right now
13:47 – How to use your social accounts to communicate necessary information with your customers
19:04 – How to approach the imagery you share on social
21:12 – How social media ads have evolved to reflect the new reality we live in
23:30 – How to inject humor and entertain audiences without crossing a line
27:50 – Why brands need to activate their influencers
30:41 – How ideal publishing times have changed during the pandemic
34:17 – Whether now is a good time to experiment with different channels
Quotes From This Episode
“Now is the time to go back and refresh those optimal posting times and those engagement times.” – @LaurenTTeague
“You have to take a much more rigorous approach to what you do post and be really deliberate about when and where the content appears in your different channels.” – @ZonteeHou
A weekly dose of the trends and insights you need to keep you ON top, from Jay Baer at Convince & Convert. In each week’s email, Jay will recap what happened in digital, what trends are important for marketers to watch, plus some fun surprises that you’ll just have to sign up to see!