About The Content Experience Show:
Welcome to The Content Experience Show where content experience is the new content marketing. It’s not only about reaching our audiences where they are, but engaging them with a personalized experience of meaningful, useful content that they’ll take with them over time. The guests on the Content Experience Show share strategies, tips, and real-world examples of how they’re taking their content marketing to the next level and providing their current and prospective customers with a true content experience. This isn’t just a trend. It’s a movement.
Apple Podcast Reviews:
It doesn't get any better for content marketers. They present a balanced, insightful discussion of current trends and ask all the right questions. Their guest list is a "Who's Who" of content professionals. Outstanding.Jared Johnson Piano
I love listening to marketing podcasts and this one is on my must-listen to list. Very knowledgable hosts and topical discussions.The Marketing Book Podcast
In this special episode of the Content Experience Show, co-hosts Randy Frisch and Anna Hrach discuss ten of the top marketing trends.
2019 Marketing Trends
The Content Experience Lightning Round Edition returns! In this special episode, co-hosts Randy and Anna take a look into the upcoming year and discuss the top ten content marketing trends and where they might be heading.
With only two minutes to discuss each topic, Randy and Anna rely on their combined expertise to cut right to the heart of each marketing trend and give valuable insight. Topics discussed include personalization, artificial intelligence, account-based marketing, and many more.
Join Randy and Anna as they take on the buzzer and the top ten marketing trends of 2019 in the Content Experience Lightning Round Edition!
In This Episode
Lightning round takes on where these marketing trends are heading in 2019:
- Artificial intelligence and intent data
- Account-based marketing
- Customer intelligence
- Direct marketing
- Experience-driven content
- Voice search
- Influencer marketing
Quotes From This Episode
“The backbone of personalization has to be the technology, understanding user behavior, patterns, and interactions.” — @annabananahrach
We can forget what it's like to be a consumer. All of this data is amazing, but ask yourself if this is actually relevant to the customers. Click To Tweet
“We are past the point of just creating content. We have to start to think about the experiences that we put in front of people at the end of the day.” — @randyfrisch
- Get the 2019 Content Experience Report for free here.
- Get Convince & Convert’s new guide, Instagram for Tourism Marketing, for free here.
See you next week!