Where These Top Ten Marketing Trends Are Heading in 2019

Where These Top Ten Marketing Trends Are Heading in 2019

In this special episode of the Content Experience Show, co-hosts Randy Frisch and Anna Hrach discuss ten of the top marketing trends.

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Full Episode Details

2019 Marketing Trends

The Content Experience Lightning Round Edition returns! In this special episode, co-hosts Randy and Anna take a look into the upcoming year and discuss the top ten content marketing trends and where they might be heading.

With only two minutes to discuss each topic, Randy and Anna rely on their combined expertise to cut right to the heart of each marketing trend and give valuable insight. Topics discussed include personalization, artificial intelligence, account-based marketing, and many more.

Join Randy and Anna as they take on the buzzer and the top ten marketing trends of 2019 in the Content Experience Lightning Round Edition!

In This Episode

Lightning round takes on where these marketing trends are heading in 2019:

  • Personalization
  • Artificial intelligence and intent data
  • Video
  • Chatbots
  • Account-based marketing
  • Customer intelligence
  • Direct marketing
  • Experience-driven content
  • Voice search
  • Influencer marketing

Quotes From This Episode

“The backbone of personalization has to be the technology, understanding user behavior, patterns, and interactions.” — @annabananahrach

We can forget what it's like to be a consumer. All of this data is amazing, but ask yourself if this is actually relevant to the customers. Click To Tweet

“We are past the point of just creating content. We have to start to think about the experiences that we put in front of people at the end of the day.” — @randyfrisch

Resources

See you next week!

What Great Brands Do That Good Brands Don't in Content Marketing

Okay content is easy. Killer content is hard. This nifty eBook shows you the difference, based on our real-world work with dozens of brands. A must-read!

Episode Transcript

Randy Frisch: Welcome to The Conex Show. I'm Randy Frisch. Anna, we've got a fun episode. We just recorded it. And this one's always fun. And first of all, this is due to popular demand. I had so many people reach out to me and say they loved it when we did the Pardon the Interruption version of our podcast. It was kind of due to desperation last time. But this time it's based on demand, which I love. We gave people something they like, and we're going to do it again. This time, we're doing it a little bit different. And why don't you cue up how we're approaching this version of PTI? Anna Hrach: Yeah. We took the recent Uberflip eBook, The Top 10 B to B Marketing Trends 2019 Report. And Randy, you and I each got two minutes to go through each one of those trends, and give our thoughts on it. And we kind of flipped back and forth. But basically, we had two minutes. We had buzzer, and as soon as that two minutes was up, no matter where we were in that conversation, we had to stop and move on. And it's fun. I learned a lot about some of your thoughts on things and some really interesting insights. Randy Frisch: Yeah. First of all, I'm going to apologize for everyone because I'm the man on the buzzer. Right? Not only, I'm terrible at multitasking. You can ask anyone. And I had to both answer questions and monitor the buzzer, and sometimes I did not do a great job with the buzzer. So we're going to invest in buzzer technology here. It's being built into the budget for 2019, and we will up our game on that front. But beyond that, we did hit on some really big trends. If you want to follow along with trends as we go through here, you can download this eBook that talks about top 10 trends that we sourced from a lot of marketers we spoke to. It's at uberflip.com/trends. We break down 10 of them. I'm going to tell you what they are now, just so you kind of know what's coming. Anna Hrach: Ooh, a spoiler alert. Randy Frisch: Should we? Or is that bad? I kind of feel like people will want to know what's coming. Right? So let's give them, let's give them. We've got personalization, artificial intelligent intent data, video chat bots, account based marketing, customer intelligence, tactile marketing, experience driven content, voice search and influencer marketing. I said it so fast and people probably have no idea what we're talking about. But that's why you're going to get two minutes on each topic. And let's roll it right now. Randy Frisch: All right, Anna. Here we are. We're on Conex, but this is one of our special editions. This is Pardon the Interruption. And you are on first. We're going to run through the top 10 trends that marketers told us they are focused on in this year of 2019. Let's go with it. You're on the buzzer. The way it works, to remind everyone, two minutes Anna has before she's interrupted by the buzzer and we move on to the next topic. Anna, your first topic, ready or not, is personalization. Anna Hrach: All right. Personalization, ooh, this is a really good trend, a really good buzzword too. Personalization is one of those things I feel like we've been talking about for decades now with digital marketing and content marketing. And yet you really don't see it being utilized well yet. I mean, sure, I get something emails with my name in them at the very top, but then it's very templated, generic information. And I think really the backbone of personalization has to be the technology, and it has to be understanding user behavior and patterns and interactions, and we're just not there yet. I don't know, Randy. What do you think? Randy Frisch: I think it's starting to be a tired excuse, to be very honest. I think seeing we're not there yet, when we're seeing it happen in our consumer lives, is where we've got to step up. Right? I open up Spotify, as I always say, and I'm amazed that myself and 100 other people in the room will open up, and we'll all have a need for a new collection of music. The music itself is not personalized. Right? It's the same songs in there, but they're picking ones that I actually care about. And I think that's where we have to start to focus. I think some of us get overwhelmed when we talk about personalization because we think that means we have to personalize every piece of content, versus pick the right pieces of content that we're going to put in front of people. Does that feel a little bit more relatable? Anna Hrach: Yeah. I think so, yeah. It's basically what's going to make an impact. It's not personalizing everything. It's what's going to make that experience better. But I do agree. And Randy, when I say we're not there yet, I mean we're not there yet in terms of actually making that leap into that investment. I agree, it is a tired excuse. And I'm tired of hearing personalization, but not seeing it. Randy Frisch: Yeah. Absolutely. I always like to look at the Gartner hype cycle. And I think we're starting to reach that point. I think it's often referred to as the sense of heightened expectations. Oh, that's our timer. Anna Hrach: Cut off by the timer. Randy Frisch: I know. I was going to make a point, but I guess we've got to move on, so let's move on. Anna Hrach: All right. You have two minutes, Randy. Let's talk about artificial intelligence and intent data. Randy Frisch: That's actually a good transition from where we were. Right? We're talking about how we're going to actually do all this. And really, what we need to be able to do is we need a source of data to allow us to personalize at scale. And I think this is actually starting to become more reasonable. One of the things that I'm finding interesting is, I think a year or two ago, we all thought that there were going to be these AI platforms. Anna Hrach: Right. Randy Frisch: What's exciting is you're starting to see applications imbed AI technology inside of them. One of the things that we did at my own company at Uberflip, is we partnered with a company called Bombora, so that we could take their third party intent data, and we could run it through our own AI engine, so that we could actually leverage intent data that's out there, and then actually ingest that and start to make recommendations of content. And we're starting to see that in a lot of different places. I mean, here at Uberflip, we use a number of different technologies, not just our own, but that of our partners. One that's pretty cool is called Chorus, and there's other companies like Gong out there, where they can actually help you predict what's working well on your top track because they're listening to all your phone calls. And they're distilling those moments that lead to more engagement on the other side, so it's pretty cool what's starting to happen there. What are you seeing with some of the customers at C and C? Anna Hrach: You know, AI is still one of those things that if there's hints of it, it's sort of like personalization. There's hints of it. There's some technology in the background that's collecting that data and spitting out some great information that we can use. But I don't think we are anywhere near what we can do with it. And again, that technology and investment is still pretty steep for a lot of B to B marketers in general, so ... Oh. Randy Frisch: There you go. Anna Hrach: Again, cut off by the timer. Randy Frisch: You've been [inaudible 00:07:00]. All right. Let's move on to our next one. It's amazing. We do these trends reports every year. And this is one that I feel like is just never leaving the top trends because it's maybe here to stay. But video, where do you see things going with video? Two minutes, you're on the clock. Anna Hrach: All right. I can tell you where I'd like to see video go, which is much more of it. I still see a lot of B to B brands and marketers relying on text only. And it's great. Text is amazing and wonderful. I'm a writer at heart, and so I always love the written word, nothing against it. But I think that the written word is just so cheap and it's so easy. And I'm using all air quotes here, by the way, nobody can see that. It's cheap. It's easy. We can crank it out fast. But it is sometimes just not the best medium for our message. And there's this misconception that video is so expensive, and it takes so much time. Anna Hrach: And Randy, you and I have had so many guests on this podcast that prove the exact opposite, that video can be done quickly and turned around swiftly. And it doesn't have to be this million dollar budget. You can do these things. There are tools available. And it's really, I want to see more. I really do. Everybody out there, please invest more in it. Take the time. Research it. Do it because it really sometimes is the best medium for your message. I don't know, Randy. What do you think? Randy Frisch: Yeah. It's funny. Thinking back to our 2018 episodes, two of my favorite episodes were on video. One was Chris Savage from Wistia, where they talked about the three videos they did at different budgets. And just proved to us that you don't, as you said, need that big budget. But the other one that I thought was also good, another Chris, was Chris Singlemann. He was the gentleman from Loyola University. And he talked, to me it was more about how video is being used in meaningful ways. I think some of us just think, okay, we'll create a video. And we won't put a lot of thought into it, or we won't use it in a way where video is meant to be better. But what they did with their campaigns, and go back and listen to this episode if you haven't, they ingested it into a very logical part of the buyer journey. And it was just a great episode in general. Anna Hrach: Yeah. I loved it. And all the chats we've had on video have been amazing. Randy Frisch: All right. That was the buzzer. Anna Hrach: Oh, no. Randy Frisch: I think I had my hand over the mic. We need hired tech here for this buzzer. I'm going to invest in something. Anna Hrach: Maybe that will be our trend of 2020. Randy Frisch: Exactly. All right. Your turn to hit me here. Anna Hrach: All right, Randy. The other trend, B to B trend, that I want to hear your thoughts on, two minutes, chat bots. Randy Frisch: Chat bots, to bot or not to bot, right? First off, I think there's some companies doing some really cool stuff in this space. My good friend, David Cancel over at Drift, now they've really gotten us to rethink what a chat bot is because personally, I've been using chat bots as a marketer for over 10 years. Now maybe not bots, but I think that's where we all go to. We first think just chat, all of us have live chat on our site, or we've seen it on different retail examples. But what is that opportunity to start to use a bot? And I think it's what we're starting to see is the ability to replace more old school ways of doing things like forms. Randy Frisch: Some of the best chat bot experiences that I've seen are when you start to mimic a conversation to get information from the other side in a way that's very natural, but leads them to some sort of value on the spot. And I think that's the opportunity that we're starting to see, is a merging of the chat bot being taking us on a journey, more of a choose your own adventure, if you will, and being adapting on the fly, versus waiting for someone, human there to be able to have that real intimate conversation. Have you seen any cool use cases on your end, Anna? Anna Hrach: Yeah. We have a lot of clients doing some chat bots. But I think more fascinatingly is just the data that supports why chat bots are so valuable. I mean, our perception, one, chat bots have gotten so much smarter over the last even just two or three years, so, so much smarter. Two, people are much more accustomed to them, so they're willing to use them for very quick, simple, direct questions that can be answered quickly. The fact that we are okay with using them now, I think the adoption should just grow to kind of meet that demand, especially if somebody just has a quick question, they don't necessarily need to talk to someone, and it's not something complex. However, I still see the need for ... Oh. Randy Frisch: However, we're going to have to be on the edge of our seat, wondering what however is. But you know what, we're just about halfway through this list. I think we're rocking through it without question. We've got time for one more, and then we're going to take a break. And we're going to hear a final thought. The one more we're going to do, this one is on fire in terms of being a trend. It's account based marketing. When people come to you at Convince and Convert, and they're like, "We need to turn on account based marketing," what are you hearing? Anna Hrach: You know what, it's really interesting. I think account based marketing is one of those things that people hear about, but they don't quite know what to do with yet. And I find it interesting that this was actually one of your trends because it's really more of a strategy than a trend. As opposed to casting that super, super wide net, kind of targeting companies or specific types of companies that are within your idea range is a much better way to go. And I think it's funny that this is actually kind of a trend and new as well, because this is something that, honestly, I think people should be doing all along. It's just a much more targeted version. We've had a lot of conversations on this. And this is something that people still can't quite seem to wrap their heads around. Anna Hrach: Randy, I know you promote this a lot at Uberflip. And your team talks about this a lot. How did you feel when this made the list? Even though, I mean, account based marketing was even hot back in 2018. I can't believe I just said that this was hot back in 2018. I just used my own buzzword. I feel a little slimy. Randy Frisch: It's all good. I was actually in San Francisco last week. I went to visit a number of our customers for about five days. And I can't tell you one meeting I left from where someone didn't say, "How do we start to invest more in account based marketing?" And I think we're starting to see a graduation. We're seeing a little bit of progression in that. People who I was meeting with at least, they've picked their top accounts. Now for some of them, they defined it as accounts that they want to land for the first time. For some, it's accounts that they want to expand into. Randy Frisch: But what they're struggling with next is: How do we engage these accounts? How do we go from picking our accounts, which is really important, to starting to actually deal with engagement? And that is the buzzer, which again, I think when my phone locked, oh, there you go. There you go. We've got the buzzer. We're out of time on ABM. But it is hot. It is not going anywhere. What we're going to do now, we're going to take a break. If you want, while you're listening to some of our sponsors, you can also download the eBook that's got all of these trends listed in it. It's at uberflip.com/trends. It's the top 10 trends that Anna and I are digging through on this version of Pardon the Interruption. We'll be right back after we hear from these sponsors. Jay Baer: Hi friends. This is Jay Baer from Convince and Convert, reminding you that this show, The Conex Show Podcast, is brought to you by Uberflip, the number one content experience platform. Do you ever wonder how content experience affects your marketing results? Well, you can find out in the first ever content experience report, where Uberflip uncovers eight data science backed insights to boost your content engagement and your conversions. It's a killer report and you do not want to miss it. Get your free copy right now at uberflip.com/conexshowreport. That's uberflip.com/conexshowreport. And the show is also brought to you by our team at Convince and Convert Consulting. If you've got a terrific content marketing program, but you want to take it to the very next level, we can help. Convince and Convert works with the world's most iconic brands to increase the effectiveness of their content marketing, social media marketing, digital marketing, and word of mouth marketing. Find us at convinceandconvert.com. Anna Hrach: Hey everyone. Anna here. In this episode, Randy and I are giving you our thoughts on Uberflip's 2019 trends report. But I have another free report that you are going to love just as much. Find out how you can boost your Instagram likes, views and visitors in 2109 with Convince and Convert's brand new research on Instagram for tourism marketing. And it's not just for tourism marketers. Everybody is going to love this. There's great examples. There's amazing data. Get your free copy now at bit.ly/instagramfortours. Again, that's B-I-T dot L-Y/instagramfortours. Anna Hrach: Hey everybody. Welcome back to our version of Pardon the Interruption. This time instead of taking buzzwords, we are taking Uberflip's top 10 B to B marketing trends for 2019 report. And Randy and I have two minutes each to talk about what we think and how we feel about these trends. Randy, I ended on the last one before the break, so give yourself two minutes because- Randy Frisch: I've stretched it out during the break. I feel really ready for this one. Anna Hrach: Yeah. Good, good, good. You got some light exercise in. Randy Frisch: Absolutely. Absolutely. Let's do it. Anna Hrach: All right, Randy. Two minutes. What do you think about customer intelligence? Randy Frisch: Yeah. That's a hot topic. I feel like this is another one that's been around for a long time. But I think we're now getting to the point where it's about accountability in using that. It's interesting. First off, when you think about it, we had a lot of guests last year on here who talked about the importance of talking to customers before you go and create content, and taking the time and having interviews and getting on the phone. And the number of people who talked about, they can't believe that people have never done that. I think even RollWorks, which was a recent one. They talked about the importance of getting on the phone with their customers. Randy Frisch: But the other thing that we can do is we can also leverage data. And we've been talking a lot about data here. One of the things that we're really digging deep on here at Uberflip on our own marketing team is making sure that we can map the customer journey. We do that through a combination of our CRM, or market automation platform, and making sure that we can pass engagement data into those systems so that we can look at a holistic view of that journey. A lot of us end up talking about that around the idea of multi touch attribution. And content is so important to track within that multi touch journey. What have you seen in terms of some of your customers you work with, Anna? Anna Hrach: I've seen a lot of good data come in. I've seen a lot of very good responsible, I want to emphasize responsible customer data usage. I think that's a lot of the conversations we've been having this past year, Randy, with our guests as well. The other thing that I would just really love people and urge people to do with customer intelligence is just think like a consumer. You know, we all are marketers. There's something that happens when we then try to market to people. We forget what it's like to be a consumer. All of this data is amazing, but ask yourself if this is actually relevant to the customers. Randy Frisch: There you go. That's a good final point. Are they relevant to your customers? I like it. Strong final point. Sometimes the buzzer's so intimidating. Anna Hrach: It is. I know. Randy Frisch: Throws you off your game. You know? All right. Next one up, this is a cool one because we talked about this at the beginning, this idea of looking back on trends as much as we look forward. Tactile marketing is back. It's back, baby. What do you got? Anna Hrach: All right. When you're talking about tactile marketing, this is actually something I hadn't heard before. But you're talking about direct marketing. Right? Randy Frisch: Yeah, even direct mail. Anna Hrach: Yeah, direct mail. Sorry. I don't know. I'm really on the fence with this one. I'm not going to embrace this one fully. I'm going to be a hater on this one. I actually, every day I go out and get the mail, I wish there was a way to opt out of the mail because it is so frustrating. You get so much stuff. And I guess if marketers were to use this more responsibly in a much better way, then I would be more open to it. But I would love to not open my mailbox and have coupons pour out for things that I would never purchase in my life. Anna Hrach: That being said, I feel like if it's coupled with digital marketing, and you have that customer intelligence and that customer data, and you're using it effectively, then by all means. There are some very beautiful direct mail pieces I've seen, and that I used to create back when I was on the traditional side. And I think if it's very beautiful and they actually provide value, and they do things for the customer, then I'm all about it. But I think just saying, "Let's go do some direct mail," my heart hurts for the environment. I get frustrated and get into cold sweats because I hate opening the mailbox and having to sift through all that stuff. Randy Frisch: It's fair. It's a fair comment. I don't mean to sound like the Grinch here, but we just came out of the holiday season, and half the gifts that I got, I guess I'm so unappreciative, I was like, "Really? This is what you had to put in the mail to send to me?" Whereas, there was other gifts that I got that were really just personalized and felt like there was actually a connection between me and the giver. And my VP of marketing recently got a gift where they actually understood that she was training for a marathon, and sent her stuff in prep for that. Randy Frisch: And we've got some cool guests coming up. We've got Jason coming up soon from UBS. They do some really cool video direct mail opportunities I'm really excited for us to dig into. Well, that is our timer that I did a terrible job at keeping at the clock. So beep, beep, beep, beep, beep. We're out of time on that topic. I think I'm up next. Right? Anna Hrach: Yeah. You are. All right. We kind of just ripped direct mail apart. Sorry anybody who's in the direct mail business. All right, Randy. Up next, two minutes to yourself, experience driven content. Randy Frisch: This is my baby. It had to land on me. I couldn't agree more here. We are past the point of just create content. We have to start to think about the experiences that we put in front of people at the end of the day. I think a big sign that this is going to be a trend this year was a move that came from G2 Crowd late last year. If you're familiar with G2 Crowd, it's a peer review site for software. And they said, "Content marketing, as a category has become very confusing and overwhelming." They went in, they broke down their grid, which is how they evaluate different software to say, "Let's not just look at everything in one view. Let's look at creation as one category, distribution as a category," but they created a new category as well, called experience. Randy Frisch: And I think that's the idea of the content we put out, we used to hear just create great content, not crappy content, and that'll be enough. Now great content's not enough. It's the experience that people really invest in at the end of the day. And there's so many examples that we get to talk to people on, and I hear on this podcast say, "I'm really excited about 2019." Anna Hrach: Yeah. I agree. I think bringing people into that conversation, having not just sending information to them, but giving them something to experience and interact with is going to be absolutely key. And it's going to be a difference maker as well. I think it's time we stop just talking at customers, and we bring them into the loop on a conversation. Randy Frisch: Yeah. It's interesting. I was talking to an analyst the other day at Forrester. And they said something to me. They said, "We're all consumed about the buyer experience. And as a result, when we talk about content experience, it's just thinking about content within that buyer experience. And what is the path that someone's ultimately going to go through?" All right. Anna Hrach: Look at that. I was a little worried that maybe it wasn't going to go off again. I was like, "It feels like it's been two minutes." Randy Frisch: I know. Maybe it's just such a hot topic, we wanted to keep going. The next one, I love. I'm really excited about this. I don't know where it's going. I want to know what you think about voice search. Hey, Anna. What do you think? Anna Hrach: All right. Voice search, I think is in its obvious infancy. That is a blatantly obvious revelation there. But I think we're just sort of at the beginning of what we can do with it. Obviously, there's Alexa. There's Google Home. I think it's just going to take a while for us to work this into our lives. I mean, I hope it doesn't go the way of the mini disc player, where this new technology comes out, and everybody's like, "Oh, amazing." Or the laser disc, and everybody's like, "Oh," and early adopters are loving it. Then meanwhile, it just doesn't really catch on. I don't know honestly what the future holds for it. But one thing I will say, and it's kind of, there's a difference between optimizing for search engine optimization and then optimizing for voice search. Anna Hrach: And I think understanding that user behavior is key. But then also too, even though this is slightly off topic, one of the things that I've been thinking about with voice search is empathy and how we treat our AI. And I just keep thinking about Skynet and the Terminator, and how people joke around, and they say harsh things to Siri. And they say horrible things to Alexa. I'm like, "At what point does that sort of ... Do we have to have a little bit of empathy for our AI?" I know that sounds kind of weird and out there, but it's something I actually think about a bit. Randy Frisch: Yeah. I'll come to the first part of your argument first, which I agree with when you talked about search. I think that voice search is going to raise the stakes on search altogether. I always kid about how there used to be this funny joke about the best place to hide something was page two of Google results. But now it's result two because if we talk to a device like a Google Home, it's not giving us options. It's giving us the answer. Right? Anna Hrach: Right. Randy Frisch: And that's a really big thing for us to wrap our heads around as marketers in terms of relevance and talking to people in terms of what they're looking for at the end of the day. There we go. It's like someone was listening to us. Anna Hrach: You ready? Last one. Randy Frisch: Yeah. This is the bonus one, I guess. Anna Hrach: All right, Randy. You've got to wrap us up here. All right, two minutes on influencer marketing. Randy Frisch: All right. Influencer marketing, I think the game's really changing here. First off, I've got three young kids. And I find it amazing the amount of time that they waste on YouTube watching people who, in my mind, are not influential at all. But they look up to for how they're making anything from slime to how they play video games. Right? And it's I think just part of us seeing a shift in terms of ease in which we can get in front of people. 10 plus years ago, Twitter was amazing, the reach that someone could have. Randy Frisch: But now we're starting to get, I think, a lot more intimate with our influencers. And we're seeing that even with B to B. LinkedIn is an example. It's a channel that I spend a lot of time on, both in terms of sharing views as well as capturing and tuning into other people. But we're seeing so much of this in so many channels. You take Instagram stories, I think is another really interesting one, where for the first time the other night, I saw the channel that I usually watch my sports highlights on encouraging me to start to check highlights on Insta Stories, which I just thought is crazy. They're sending me off of television because they know I'm going to leave that anyway soon. Anna Hrach: Yeah. It is crazy just how accessible media is to everybody and how promoting our own content, and just everyday content is kind of amazing. I recently got really sucked into YouTube exactly like what you were saying with your kids. Have you heard about the Dyson Air Wrap? It's a new, basically $600 curling iron from Dyson. Randy Frisch: This is funny. My wife actually bought it, and she's in love with it. I think it looks like a nuclear bomb. But she thinks it is the best thing in the world. Anna Hrach: I don't know why, but I got fascinated with this. Oh, story for another time. Randy Frisch: This is the end. This is the end. You can [inaudible 00:28:19] on this one for a minute. Anna Hrach: Okay. It just amazes me. I just wonder. Everybody, everybody and their mom had a video on this Dyson Air Wrap. And it just kind of made me realize that we define as marketers, influencer marketing as these people. But the line is blurring so quickly because of the accessibility of technology and the ability for anybody to upload content. And I just wonder when influencer marketing just blurs into just people being their own sort of media and posting their own content. That line is blurring so fast because anybody can go and post content, so I just find it fascinating, the evolution of it. Randy Frisch: Yeah. It's funny. My wife, we had two big purchases. One was a hair dryer. I would say that. The other was ... Do you know the Peloton bike? Anna Hrach: Oh, yeah. Randy Frisch: Okay, we bought a Peloton bike, which is intense. Just came this past week. And it's that same idea. It's the opportunity to connect with these amazing teachers and do bike classes in your own home. But they now have their own dedicated way to enter your home. That never existed before. And it's a huge shift in terms of how we think about a lot of the ways we spend money, we spend time, we interact with others. I think we're going to continue to see that in the ways that people creep into our marketing on a day to day, and the ways that we need to have, I would say advocates and evangelists for our businesses. Anna Hrach: Yeah, totally agree. We went way over on that one, but that's okay. Randy Frisch: We did, but it's the bonus time. Anna Hrach: I know. It's bonus. Randy Frisch: We got in all of our commercials. We did all the things that we had to do on this episode. So why not shoot the shit for a bit? Right? Anna Hrach: Yeah. Randy Frisch: Anna, this was a ton of fun. For all those who enjoyed this episode, we heard you enjoyed the last one. We're going to be doing this on a more regular basis, interjecting with great guests. We've got some great guests coming up in the next podcast. Please continue to tune in. Check us out on iTunes, on Spotify and Google Play, wherever you get your podcasts, especially when you can leave us a review. Let us know what you like. Until next time, this has been the Content Experience Show, the Conex Show, I'm Randy Frisch with Anna Hrach from Convince and Convert. Thanks for tuning in.  
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