Skip to main

Which Makes Social Work: Inspiration or Perspiration?

Authors: Jay Baer Scott Stratten
Posted Under: Social Pros Podcast
Hosted By
Jay Baer

Daniel Lemin

Convince & Convert
Jay Baer

Hannah Tooker

LaneTerralever
Jay Baer

Leanna Pham

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

Follow Social Pros on LinkedIn.

To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at leanna@convinceandconvert.com.

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!

@Will31C

This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!

@Simonstone95

Love the podcast - informative, in depth and spot on for any business size.

@MissTriathlon

Scott Stratten, President of UnMarketing, joins the Social Pros Podcast this week to discuss the balance of quality and quantity in content marketing, as well as the ways he uses platforms like Twitter, Facebook, Periscope, and podcast channels to make his business work.

Scott Stratten - InstagramSocial Pros on the Road

First, it should be noted that this episode of Social Pros is brought to you from the car, where I am driving Scott Stratten and myself from Content Marketing World back to Indiana. The audio quality is not the best, but the conversation is pretty great.
Scott Stratten has published four books, produces a weekly podcast (including video), and has speaking gigs lined up nearly weekly to talk about marketing (or un-marketing, as he refers to what’s really effective in the marketing world). Yet produces one, maybe two blog posts per year. The reason? Quality over quantity.
Scott is a strong believer in only producing content when it’s stellar. There’s no point in churning out content three times a week if it doesn’t provide value to the audience—if no one wants to consume it. So for Scott, when he has reached the point of feeling like, “It’s so epic that everybody I know has to see this right now!” That’s when he sits down to write a blog post.
But then, he also doesn’t rely on his blog for business revenue. So he also thinks there has to be a happy medium between quality and quantity. We may not agree on everything, but Scott agrees with me on this subject:
“More content is better than less content as long as the content is good.” —@jaybaer

In This Episode

  • Canadian pet peeves
  • Finding the middle ground between only creating content when it’s stellar and creating consistent content
  • Twitter’s shift from a watering hole to a voyeuristic platform
  • The differences between and values of Facebook and LinkedIn Groups
  • Why social groups are just another version of online forums
  • The difference between developmental and generational communication shifts and why the difference is so important
  • Ideal video content lengths and which platforms to use
  • Periscope’s value for behind-the-scenes content
  • Reverse ninja product sponsorship

 

Quotes From This Episode

“I was always one to say if you don’t have anything to say impactful to your audience, then don’t say anything.” —@unmarketing

“On all the forums, until you got a certain number of votes from the membership who had built that community, you were on watch. They had no problem saying, ‘You need to go.’ That’s our problem. We don’t say, ‘You need to go,’ in these platforms anymore.” —@unmarketing

“I think what doesn’t get talked about a lot in our circles is the huge point that relevance plays in this world.” —@unmarketing
“Sometimes I think, ‘Are you saying millennials because it’s young people?’ Brains of younger people are different than when you’re 40.” —@unmarketing
“When I start reading articles by a company here in the states that said, ‘Out of the 350 people we hired, 349 have left within this year. Millennials are terrible. They hate work. They are not loyal.’ You don’t have a millennial problem. You have a company problem if 349 people leave. ” —@unmarketing

“The problem is sometimes the word podcast, people automatically think, ‘I do it or I don’t.’ Or, ‘I understand it or I don’t.’ And, ‘I’m either that person or I’m not.’ It’s just content that can be delivered, audio, video, written, or in chunks or in clips depending on how you want it.” —@unmarketing

“The technology can’t be the content. Me talking to Periscope saying, ‘I’m talking to Periscope’ can’t be the content.” —@unmarketing

Resources

See you next week!

Join the Social Pros LinkedIn Community

Join a community of real social pros doing social media on LinkedIn. Receive all the inspiration and ideas straight to your feed and add your thoughts to the conversation.

Follow Social Pros on LinkedIn

Subscribe to Social Pros Podcast

b2b influencer