About Social Pros Podcast:
Social Pros is one of the most popular marketing podcasts in the world, and was recently named the best podcast at the Content Marketing Awards. Listen for real insight on the real people doing real work in social media. You get the inside stories and behind-the-scenes secrets about how companies like Ford, Dell, IBM, ESPN, and dozens more staff, operate, and measure their social media programs.
Thank you to our sponsor ICUC Social.
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Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!@Arlie K
This is absolutely an awesome listen for anyone in communications or social media!!@Will31C
This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!@Simonstone95
Love the podcast - informative, in depth and spot on for any business size.@MissTriathlon
Dan Phelps, Head of Social Media Marketing at Wells Fargo, joins the Social Pros Podcast to talk about the power of embracing a serial entrepreneur mindset as a social practitioner.
Embrace a serial entrepreneurship attitude
The role of a social practitioner often expands beyond the realm of crafting social ads, scheduling posts, and interacting with customers on various platforms. For a lot of us, we must embrace the mindset of a serial entrepreneur and become extremely nimble and fluent in the art of… well, selling.
As Dan Phelps, Head of Social Media Marketing at Wells Fargo, articulated, it’s our responsibility as social pros to sell the idea of social to leaders that can’t grasp just how important social is in today’s world.
Dan shares so many incredible perceptions with us, including how he communicates real-time social media data to make business, marketing, and communication decisions so much more powerful.
In This Episode
- 03:24 – How Wells Fargo’s team of social professionals are dealing with the COVID-19 crisis
- 05:20 – How Dan’s team deal with different audiences
- 11:37 – How Wells Fargo’s relationship with legal changed during the coronavirus outbreak
- 14:39 – The process of shifting marketing messages during a crisis
- 18:23 – How audience interaction has changed
- 22:44 – How Dan and his team leverage social listening and artificial intelligence tools
- 31:09 – Tips to cultivate a culture where using social data plays a key role in the organization
- 34:57 – Advice for managing social media teams
Quotes From This Episode
“We were just trying to give our customers information so that they knew that we were with them in this fight.” – @2DanPhelps
There wasn't a break…but that's because the virus wasn't taking a break. Click To Tweet
“The connections that you have to your team are the ones that make sure that your team feels valued.” – @2DanPhelps