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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Oracle, and dozens more, staff, operate, and measure their social media programs. With 500+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
Thank you to our sponsor ICUC Social.
Follow Social Pros on LinkedIn.
To inquire about becoming a guest, please email Leanna Pham at leanna@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
Dan Phelps, Head of Social Media Marketing at Wells Fargo, joins the Social Pros Podcast to talk about the power of embracing a serial entrepreneur mindset as a social practitioner.
Embrace a serial entrepreneurship attitude
The role of a social practitioner often expands beyond the realm of crafting social ads, scheduling posts, and interacting with customers on various platforms. For a lot of us, we must embrace the mindset of a serial entrepreneur and become extremely nimble and fluent in the art of… well, selling.
As Dan Phelps, Head of Social Media Marketing at Wells Fargo, articulated, it’s our responsibility as social pros to sell the idea of social to leaders that can’t grasp just how important social is in today’s world.
Dan shares so many incredible perceptions with us, including how he communicates real-time social media data to make business, marketing, and communication decisions so much more powerful.
In This Episode
- 03:24 – How Wells Fargo’s team of social professionals are dealing with the COVID-19 crisis
- 05:20 – How Dan’s team deal with different audiences
- 11:37 – How Wells Fargo’s relationship with legal changed during the coronavirus outbreak
- 14:39 – The process of shifting marketing messages during a crisis
- 18:23 – How audience interaction has changed
- 22:44 – How Dan and his team leverage social listening and artificial intelligence tools
- 31:09 – Tips to cultivate a culture where using social data plays a key role in the organization
- 34:57 – Advice for managing social media teams
Quotes From This Episode
“We were just trying to give our customers information so that they knew that we were with them in this fight.” – @2DanPhelps
There wasn't a break…but that's because the virus wasn't taking a break. Click To Tweet
“The connections that you have to your team are the ones that make sure that your team feels valued.” – @2DanPhelps
Resources:
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