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Why Account-Based Marketing Is Not Just for the Marketers

Authors: Jess Jodi Lebow
Posted Under: The Content Experience Show
Content Experience Show Logo
Hosted By

Anna Hrach

Convince & Convert
About The Content Experience Show:

Welcome to The Content Experience Show where content experience is the new content marketing. It’s not only about reaching our audiences where they are, but engaging them with a personalized experience of meaningful, useful content that they’ll take with them over time. The guests on the Content Experience Show share strategies, tips, and real-world examples of how they’re taking their content marketing to the next level and providing their current and prospective customers with a true content experience. This isn’t just a trend. It’s a movement.

Apple Podcast Reviews:

It doesn't get any better for content marketers. They present a balanced, insightful discussion of current trends and ask all the right questions. Their guest list is a "Who's Who" of content professionals. Outstanding.

Jared Johnson Piano

I love listening to marketing podcasts and this one is on my must-listen to list. Very knowledgable hosts and topical discussions.

The Marketing Book Podcast

Jodi Lebow from CollabNet Version One joins the Content Experience Show to discuss all things ABM and giving customers a more personal experience.

"ABM is recognizing that we can create a more meaningful journey with an account when we hone in and think about them." -Jodi Lebow

It’s Not All About Marketing

It’s not just another approach to marketing. It’s a transformation that involves everyone. This is how Jodi Lebow describes account-based marketing, and with the success CollabNet VersionOne has been having, she has a lot of great insight.
In Jodi’s eyes, ABM is simply the evolution of what marketers should have been doing all along. It is the next step in audience segmentation that goes beyond the marketing team and ties every aspect of a business together to follow each “account” through to the end. The end goal is to create an even deeper, more personalized experience for your customers through every stage of the journey.
By collaborating among departments to create a more focused buyer’s journey, you can engage your audience and guide them to the sale rather than leaving them at the top of the funnel.

In This Episode

  • Why content is relevant to all branches of an organization.
  • Why account-based marketing is more than a marketing approach.
  • How account-based marketing creates a more personalized experience for your customers.
  • How to implement re-targeted ads.
  • How to get started with ABM.

Quotes From This Episode

“People expect a constant flow of content.” — @fishuw
“We need more relevant content and to keep it going to really create those engagement experiences for our buyers.” — @fishuw
You have to come at ABM from a multi-pronged approach. It isn't something that just marketing can do. Click To Tweet


Content Experience Lightning Round

We’ve learned that you’re more of a traditional theater person, so what does going to the theater mean to you?
Jodi grew up doing theater, and it’s always been a huge part of her life. These days she loves attending all kinds of shows and even has sat on the board of a non-profit youth company!
See you next week!

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