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Why AI Is the Future of Social Media

Posted Under: Social Pros Podcast
Hosted By
Kelly Santina

Anna Hrach

Convince & Convert
Kelly Santina

Daniel Lemin

Convince & Convert
Kelly Santina

Erika Lovegreen

ICUC Social
About Social Pros Podcast:

Social Pros is one of the most popular marketing podcasts in the world, and was recently named the best podcast at the Content Marketing Awards. Listen for real insight on the real people doing real work in social media. You get the inside stories and behind-the-scenes secrets about how companies like Ford, Dell, IBM, ESPN, and dozens more staff, operate, and measure their social media programs.

Thank you to our sponsor ICUC Social.

To inquire to be or recommend a guest, please email

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


Paul Roetzer, Founder & CEO of Marketing AI Institute, joins the Social Pros podcast to shine some light on AI’s growing role in the future of social media.

Embracing a Next-gen Mindset

It may seem like it’s been going on for ages, but the “to use or not to use AI” conversation is getting louder by the micro-second. But as Paul Roetzer, Founder and CEO of Marketing AI Institute, points out in this Social Pros episode, the role of AI in social media is constantly expanding.

So, at this point, there’s only one way forward — jump on the bandwagon. Paul discusses how we can reframe how we see AI and its potential, especially as it relates to social media. He also delves into some of the most common use cases for AI in the field.

In a nutshell, this episode is about gearing up for what’s to come by embracing what Paul calls a “next-gen mindset.”

In This Episode:

  • 5:18 – Why Paul’s new book ‘Marketing Artificial Intelligence: AI, Marketing, and the Future of Business’ is an essential read
  • 07:16 Why marketers don’t understand the full potential of AI
  • 09:12 How social pros can overcome the aversion to learning about AI
  • 11:31 Common use cases for AI
  • 17:25 Paul shares AI use cases that have helped marketers achieve better personalization
  • 20:36 What it means to be a next-gen marketer
  • 22:38 How AI can help with content repurposing and republishing
  • 25:54 What the starting point for AI adoption is
  • 29:14 What it means to use AI for good
  • 37:35 Paul’s advice to Social pros

Quotes From This Episode:

“While AI is generally a net positive, there are a lot of negatives if it's used in a negative way by bad actors.” Click To Tweet

“I really believe that if enough people understand what AI is capable of, and we work toward using it ethically, we have a very unique chance to do some pretty incredible things as professionals.” @paulroetzer

“Eventually, repetitive data-driven tasks will largely be removed from marketing functions and humans will just oversee the performance of the machines.” @paulroetzer


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