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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Oracle, and dozens more, staff, operate, and measure their social media programs. With 500+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
Thank you to our sponsor ICUC Social.
Follow Social Pros on LinkedIn.
To inquire about becoming a guest, please email Leanna Pham at leanna@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
Kari Embree, Social Media Community Manager for Green Flash Brewing Company, joins the Social Pros Podcast to share how a local brewery goes national while keeping connected to their dedicated community through social.
Brewing is Better With Friends
Brewing is Better With FriendsIt takes more than just a good beer to launch a brewery on to the national distribution stage. Especially when that beer comes out of one of the microbrew meccas of the USA, San Diego.
Green Flash Brewing Company has been hard at work setting themselves apart from the stiff competition of 120 local breweries and succeeding in part from the relationships cultivated through an organically grown social media community.
Kari has helped lead the Green Flash community through acquisitions, rebranding, and expansions across the country. Just last year they ranked number 41 out of the top 50 biggest breweries in the country.
Throughout it all, she has kept her eye on the social ball by pointedly engaging with local customers (both online and in person) and developing reciprocal, thankful relationships with customers and distributors nation wide.
With an organic growth of 75% on Instagram this year alone, her approach is clearly paying off. Her customer engagement, community building, and visual approach has set Green Flash up for long-term success online and off.
In This Episode
- How a surviving the initial tumult of a rebrand leads to greater brand awareness and cohesiveness in the long run
- Why organic growth means lots of social thanking
- How cultivating user-generated visuals leads to greater reach within your community and beyond
- Why working at a brewery doesn’t mean you get to drink beer all the time (but maybe a little of the time)
Quotes From This Episode
“With any rebrand, you are going to have people that love it and hate it.” —@GreenFlashKari
“With social media, primarily we are looking for brand awareness and then evangelism.” —@GreenFlashKari
“The more we can respect our community, the more love we’ll get back organically.” —@GreenFlashKari
“Everybody has their own emotional response and their own experience that if they see it right there at the edge, they’ll put their own experience into that image and that’s what makes it so powerful.” —@GreenFlashKari
“Social connects us with our customers but it also allows us to build strong relationships with new retail partners and distributors as well.” —@GreenFlashKari
“Our Instagram growth can be attributed to a lot of engagement around letting people know that we see them and we thank them.” —@GreenFlashKari
“Customer service has been huge in making the community around our products.” —@GreenFlashKari
Resources
- Kari Embree on Twitter: @GreenFlashKari
- Green Flash Brewing Company on Twitter, Facebook, Instagram, YouTube
- Alpine Beer Company on Facebook, Twitter, Instagram
- Cellar 3 on Facebook, Instagram
- Treasure Chest
- Virginia Beach Live Cam
- charity: water
- Left Hand Milk Stout
See you next week!
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