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@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
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If you want to sell on social or dial up your existing social commerce efforts, this episode is for you. We welcome Lauren Petrullo, CEO and founder of Mongoose Media, onto Social Pros.
Become a Social Commerce Champion in Just Four Hours?
Are you looking to cash in on social but you don’t know where to start?
Well, you’re in luck! We have a masterclass in social commerce on this week’s Social Pros.
Lauren Petrullo, CEO and founder of Mongoose Media, joins us to simplify the complex world of social commerce. It’s not something we’ve covered a lot on Social Pros, so listen for some fascinating insights!
Lauren explains how to use social commerce the right way, how to overcome skepticism from buyers and she explains what platforms could be best for you.
Plus, Lauren reveals why she believes e-commerce brands could be leaving six figures or more on the table by avoiding social commerce!
Oh, and there’s a fair few mentions of Daniel’s scarf.
A mind-blowing episode…in the best way possible!
In This Episode:
- 0:00 – Introduction
- 3:39 – Let’s meet Lauren
- 6:18 – Benefits of brutal honesty
- 7:56 – Lauren’s 50,000ft view on social commerce
- 12:32 – Dialling up your social commerce
- 17:19 – Social commerce skeptics
- 21:18 – Analyzing data
- 23:26 – Unsung hero channels for social commerce
- 28:18 – Dealing with trust issues
- 31:45 – Regaining data power
- 37:49 – Lauren’s parting advice for social pros
Quotes From This Episode:
Having a strong playlist of podcasters that have vetted and trusted guests in the day-to-day of it is a great place to start in social. Share on X“We’re actually five or six years behind China and other East Asian countries when it comes to social commerce at scale” @LaurenEPetrullo
“On many platforms, you can ask questions directly on the product. These are public-facing and become trust credentials for everybody.” @LaurenEPetrullo
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