Hosted By
About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
Follow Social Pros on LinkedIn.
To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at leanna@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
If you want to sell on social or dial up your existing social commerce efforts, this episode is for you. We welcome Lauren Petrullo, CEO and founder of Mongoose Media, onto Social Pros.
Become a Social Commerce Champion in Just Four Hours?
Are you looking to cash in on social but you don’t know where to start?
Well, you’re in luck! We have a masterclass in social commerce on this week’s Social Pros.
Lauren Petrullo, CEO and founder of Mongoose Media, joins us to simplify the complex world of social commerce. It’s not something we’ve covered a lot on Social Pros, so listen for some fascinating insights!
Lauren explains how to use social commerce the right way, how to overcome skepticism from buyers and she explains what platforms could be best for you.
Plus, Lauren reveals why she believes e-commerce brands could be leaving six figures or more on the table by avoiding social commerce!
Oh, and there’s a fair few mentions of Daniel’s scarf.
A mind-blowing episode…in the best way possible!
In This Episode:
- 0:00 – Introduction
- 3:39 – Let’s meet Lauren
- 6:18 – Benefits of brutal honesty
- 7:56 – Lauren’s 50,000ft view on social commerce
- 12:32 – Dialling up your social commerce
- 17:19 – Social commerce skeptics
- 21:18 – Analyzing data
- 23:26 – Unsung hero channels for social commerce
- 28:18 – Dealing with trust issues
- 31:45 – Regaining data power
- 37:49 – Lauren’s parting advice for social pros
Quotes From This Episode:
Having a strong playlist of podcasters that have vetted and trusted guests in the day-to-day of it is a great place to start in social. Click To Tweet“We’re actually five or six years behind China and other East Asian countries when it comes to social commerce at scale” @LaurenEPetrullo
“On many platforms, you can ask questions directly on the product. These are public-facing and become trust credentials for everybody.” @LaurenEPetrullo
Resources:
Join the Social Pros LinkedIn Community
Join a community of real social pros doing social media on LinkedIn. Receive all the inspiration and ideas straight to your feed and add your thoughts to the conversation.
