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Why Content Experience Is the Backbone of Marketing

Content Experience Show Logo
Hosted By

Anna Hrach

Convince & Convert
About The Content Experience Show:

Welcome to The Content Experience Show where content experience is the new content marketing. It’s not only about reaching our audiences where they are, but engaging them with a personalized experience of meaningful, useful content that they’ll take with them over time. The guests on the Content Experience Show share strategies, tips, and real-world examples of how they’re taking their content marketing to the next level and providing their current and prospective customers with a true content experience. This isn’t just a trend. It’s a movement.

Apple Podcast Reviews:

It doesn't get any better for content marketers. They present a balanced, insightful discussion of current trends and ask all the right questions. Their guest list is a "Who's Who" of content professionals. Outstanding.

Jared Johnson Piano

I love listening to marketing podcasts and this one is on my must-listen to list. Very knowledgable hosts and topical discussions.

The Marketing Book Podcast

Zontee Hou of Convince & Convert and Daniel Sendecki of Uberflip join the Content Experience Show to discuss a holistic content experience and Conex 2018.

The Next Step

The term “content experience” seems to be working its way into conversations in favor of “content marketing.” While some may view this as a matter of semantics, the two terms actually represent a fundamental difference in viewpoints.
It is no longer effective to view content as its own corner of your marketing strategy. Content has become the central pillar of effective marketing and should be supporting the customer’s overall experience.
Whatever facet of your business a customer engages, they should be having a smooth and unified experience. By moving past the old model of content marketing and focusing on a high-quality content experience, your business can truly begin to step into the future of marketing.

In This Episode

  • How the Uberflip Experience became Conex.
  • How to balance value for the audience with value for the customer when presenting a conference.
  • Why content is no longer a standalone solution but the backbone of marketing.
  • What speakers to watch for at Conex 2018.
  • Why there is no distinction between a B2B and a B2C content experience.

Quotes From This Episode

“As content marketers, we are always having to balance the value that we bring to our audience with the value that we bring to our company.” — @ZonteeHou
What we're used to on the consumer side is the kind of quality that we have to deliver on the B2B side. Click To Tweet


Content Experience Lightning Round

Who is everyone excited to see at Conex 2018?
Zontee is very excited about Amy Landino because she always has something fun and practical to say.
Dan is looking forward to his hometown favorite, Scott Stratten.
Anna can’t wait to see Omar Johnson speak in person for the first time.
Randy is most excited for Corinne Sklar to hear how she and her team create great experiences at scale.
See you next week!

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