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About The Content Experience Show:
Welcome to The Content Experience Show where content experience is the new content marketing. It’s not only about reaching our audiences where they are, but engaging them with a personalized experience of meaningful, useful content that they’ll take with them over time. The guests on the Content Experience Show share strategies, tips, and real-world examples of how they’re taking their content marketing to the next level and providing their current and prospective customers with a true content experience. This isn’t just a trend. It’s a movement.
Apple Podcast Reviews:
It doesn't get any better for content marketers. They present a balanced, insightful discussion of current trends and ask all the right questions. Their guest list is a "Who's Who" of content professionals. Outstanding.
Jared Johnson PianoI love listening to marketing podcasts and this one is on my must-listen to list. Very knowledgable hosts and topical discussions.
The Marketing Book Podcast
Paige Gerber, Director of Content Experience at Uberflip, joins the Content Experience Show to discuss measuring ROI on the content experience.
More Than a Buzzword
When does a term become a buzzword? Sometimes popular culture latches on to a word or phrase, and you start to hear it just about everywhere you go. People start saying it more and more because it excites them. Maybe it even defines something they want to talk about but didn’t know how to describe before.
The marketing world is full of buzzwords and trends, though not all remain just buzz. Such is the case for “content experience,” this idea that your content should never be content for content’s sake. Each piece of content that you create should be supporting and enhancing the customer journey, creating a smooth experience.
As with anything your business puts time, effort, and money into, the question of returns arises. Paige Gerber of Uberflip believes yes, you can measure and prove ROI for the content experience. In fact, she and her team created The Content Experience Report to prove it. Download the report, and you’ll find out exactly how to measure that ROI for yourself and what is possible by investing in the content experience.
In This Episode
- Why content experience is far more than a buzzword.
- How to measure ROI on the content experience.
- Why good content should be utilized in multiple areas.
- How to use a call to action to enhance the customer journey.
- How AI can help personalize the customer journey.
Quotes From This Episode
“Putting your content in more than one place actually increases the views by eight times on average compared to if you’re just pumping out new content.” — Paige Gerber
“Putting a CTA over the top of your content has a 17 percent conversion rate compared to the average landing page right now at 2.35 percent.” — Paige Gerber
“AI helps you personalize the journey and build that one-to-one foundation so that people feel like you’re actually listening when they engage with your brand.” — Paige Gerber
Resources
Content Experience Lightning Round
Tell us about your passion for dance.
Paige grew up dancing and is a huge fan of dance still as a hobby and a way to relieve stress! She teaches workshops and occasional classes when she has time.
What kind of dog do you have, and what is his name?
Paige has a Yorkshire Terrier named Cooper, but they call him Coop for short!
See you next week!
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