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Why Content for Events Is All About Curation

Authors: GiniRoberts Emma Pearce
Posted Under: The Content Experience Show
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Hosted By

Anna Hrach

Convince & Convert
About The Content Experience Show:

Welcome to The Content Experience Show where content experience is the new content marketing. It’s not only about reaching our audiences where they are, but engaging them with a personalized experience of meaningful, useful content that they’ll take with them over time. The guests on the Content Experience Show share strategies, tips, and real-world examples of how they’re taking their content marketing to the next level and providing their current and prospective customers with a true content experience. This isn’t just a trend. It’s a movement.

Apple Podcast Reviews:

It doesn't get any better for content marketers. They present a balanced, insightful discussion of current trends and ask all the right questions. Their guest list is a "Who's Who" of content professionals. Outstanding.

Jared Johnson Piano

I love listening to marketing podcasts and this one is on my must-listen to list. Very knowledgable hosts and topical discussions.

The Marketing Book Podcast

Emma Pearce (Head of Event Content, Global Portfolio at SaaStock) joins the Content Experience Show to discuss organizing content for events.

Emma Pearce's Marketing Insights

Curating Content for Events

Regardless of what industry, hobby, or community you belong to, attending conferences and events with like-minded peers can be an incredibly rewarding and fun occasion. If it’s your job to pull together content for events, however, they can also be incredibly stressful occasions.
Someone who has a lot of experience managing content for events is Emma Pearce, Head of Event Content for SaaStock. Her biggest piece of advice to anyone else with this position is to remember that you are not responsible for being a creator—you’re the curator!
The weight of being an expert in the various subjects and fields represented at your event does not lie on your shoulders. By keeping this in mind, you can avoid unnecessary stress and focus your energy on pulling together the best speakers and the best content possible for your next event.

In This Episode

  • Why event content is uniquely different from content marketing.
  • Why being the head of content for events is not the same as being a content creator.
  • How to balance known experts with up-and-comers when putting together content for events.
  • How to get more out of the content once the event is over.

Quotes From This Episode

In putting together events, you’re not the content creator. You’re the content curator. Click To Tweet
“It is so important that our speakers create fresh content for our event. We don’t accept content that’s been published anywhere else.” — @emmarpearce


Content Experience Lightning Round

Who is the one person you would be most excited to hang out with backstage?
Emma has already gotten the chance to hang out backstage with that person! His name is Dan Ariely, author of Predictably Irrational, and he spoke at an event called Money 20/20 that she used to run.
See you next week!

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