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Why Convince & Convert’s Content Values Culture and Consistency

Authors: Jess Anna Hrach
Posted Under: The Content Experience Show
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Hosted By

Anna Hrach

Convince & Convert
About The Content Experience Show:

Welcome to The Content Experience Show where content experience is the new content marketing. It’s not only about reaching our audiences where they are, but engaging them with a personalized experience of meaningful, useful content that they’ll take with them over time. The guests on the Content Experience Show share strategies, tips, and real-world examples of how they’re taking their content marketing to the next level and providing their current and prospective customers with a true content experience. This isn’t just a trend. It’s a movement.

Apple Podcast Reviews:

It doesn't get any better for content marketers. They present a balanced, insightful discussion of current trends and ask all the right questions. Their guest list is a "Who's Who" of content professionals. Outstanding.

Jared Johnson Piano

I love listening to marketing podcasts and this one is on my must-listen to list. Very knowledgable hosts and topical discussions.

The Marketing Book Podcast

Anna Hrach, Strategist at Convince & Convert, joins the Content Pros Podcast to discuss culture and consistency.

Anna Hrach

Focus on the Culture

According to biologists, a properly functioning body is a massive ecosystem of individual beneficial organisms working together to sustain balance and progress. When these pieces are healthy and efficient, we see them as a single productive entity.
In the same way, a healthy business is made up of individuals who all work together to keep the greater “organism” growing and moving forward. The converse is also true, when part of the ecosystem is unbalanced the overall health is in jeopardy.
When it comes to hiring, it can be easy to focus on an individual’s skills but miss the way that your culture will be affected. Just like the body, you can always train to strengthen different parts, but the inside must be healthy first. By focusing on culture, you can bring your business to a place of long-term growth and productivity.

In This Episode

  • Why you should treat your website should as a content hub
  • How to create consistency of content between various channels
  • Why hiring someone who fits the business culture is more important than hiring for immediate skills
  • How to pick the right content creators

Quotes From This Episode

“There’s way more to this than just words.” — @annabananahrach
“It’s so critical to always have one person who's considering the entire content ecosystem.” Click To Tweet

“Having the wrong person on the team, from a culture perspective, is more detrimental than finding someone who doesn’t quite know all of the skill sets that you need them to know.” — @annabananahrach


Content Pros Lightning Round

Looking back, what will you say that you just did that stood out as an amazing New Year’s Eve?
Anna is just excited to be with friends and family (and her dog and cat too)! She just wants to start the year full of optimism and embrace 2018.
What is something that you did in 2017 that you try to avoid in 2018?
After a pretty crazy year in 2017, Anna would just like to avoid injury 2018!
See you next week!

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