What Great Brands Do That Good Brands Don't in Content Marketing
Okay content is easy. Killer content is hard. This nifty eBook shows you the difference, based on our real-world work with dozens of brands. A must-read!
Jaycen Thorgeirson, Founder and CEO of UviaUs, joins the Content Experience Show to discuss building emotional connections through experiential marketing.
Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
In today’s market, no matter what product your business sells, there is a 99 percent chance that someone else offers a very similar product. Consumers do not become your customers simply because you are the sole provider of whatever it is they are looking for. Consumers are looking for an emotional connection—a relationship—and that is the foundational thought behind experiential marketing.
A common practice with many businesses is to send gifts to important customers. This is a good way to capture attention and remind them that you will go above and beyond to cater to them personally. According to Jaycen Thorgeirson, if you’re going out of your way to send a gift, you should seize that opportunity to turn a nice gesture into a truly unique experience.
By incorporating a personal message through video, you can create a one-on-one interaction that builds real emotional ties with you and your business. You’ve already cleared the hurdle of getting your customer’s attention, so seize the opportunity to stand out and build a lasting relationship!
“In our nonverbal cues, we can influence another person.” — @JaycenThor
“We’ve heard the terms ‘human-based marketing,’ ‘personalized-based marketing,’ but really what we’re saying is ‘developing emotional connections.’” — @JaycenThor
People connect with emotion rather than production quality. Click To TweetWhat do movies get right and what do they get wrong about sailing?
According to Jaycen, movies often portray the amazing experience of sailing well. What they often don’t show is just how much knowledge and understanding of the various systems of a sailboat you need to be able to sail successfully and safely.
See you next week!
Okay content is easy. Killer content is hard. This nifty eBook shows you the difference, based on our real-world work with dozens of brands. A must-read!