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Why Emotion Is Key in Experiential Marketing

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Hosted By
GiniRoberts

Anna Hrach

Convince & Convert
About The Content Experience Show:

Welcome to The Content Experience Show where content experience is the new content marketing. It’s not only about reaching our audiences where they are, but engaging them with a personalized experience of meaningful, useful content that they’ll take with them over time. The guests on the Content Experience Show share strategies, tips, and real-world examples of how they’re taking their content marketing to the next level and providing their current and prospective customers with a true content experience. This isn’t just a trend. It’s a movement.

Apple Podcast Reviews:

It doesn't get any better for content marketers. They present a balanced, insightful discussion of current trends and ask all the right questions. Their guest list is a "Who's Who" of content professionals. Outstanding.

Jared Johnson Piano

I love listening to marketing podcasts and this one is on my must-listen to list. Very knowledgable hosts and topical discussions.

The Marketing Book Podcast

Jaycen Thorgeirson, Founder and CEO of UviaUs, joins the Content Experience Show to discuss building emotional connections through experiential marketing.

CE-Instagram-Jaycen-Thorgeirson

Emotional Connections in Experiential Marketing

In today’s market, no matter what product your business sells, there is a 99 percent chance that someone else offers a very similar product. Consumers do not become your customers simply because you are the sole provider of whatever it is they are looking for. Consumers are looking for an emotional connection—a relationship—and that is the foundational thought behind experiential marketing.
A common practice with many businesses is to send gifts to important customers. This is a good way to capture attention and remind them that you will go above and beyond to cater to them personally. According to Jaycen Thorgeirson, if you’re going out of your way to send a gift, you should seize that opportunity to turn a nice gesture into a truly unique experience.
By incorporating a personal message through video, you can create a one-on-one interaction that builds real emotional ties with you and your business. You’ve already cleared the hurdle of getting your customer’s attention, so seize the opportunity to stand out and build a lasting relationship!

In This Episode

  • How to define “experiential marketing.”
  • Why moods are contagious.
  • How B2B interactions can be fun.
  • Why people connect with emotion over production quality.

Quotes From This Episode

“In our nonverbal cues, we can influence another person.” — @JaycenThor
“We’ve heard the terms ‘human-based marketing,’ ‘personalized-based marketing,’ but really what we’re saying is ‘developing emotional connections.’” — @JaycenThor
People connect with emotion rather than production quality. Click To Tweet

Resources

Content Experience Lightning Round

What do movies get right and what do they get wrong about sailing?
According to Jaycen, movies often portray the amazing experience of sailing well. What they often don’t show is just how much knowledge and understanding of the various systems of a sailboat you need to be able to sail successfully and safely.
See you next week!

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