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This week, we are delighted to welcome Ravi Hampole, SVP, Global Brand Creative at Lululemon, onto Social Pros.
A Masterclass in Authenticity
Social is changing every single day. But one thing that never changes is the importance of being authentic.
Today’s guest on Social Pros puts authenticity at the forefront of his strategy through community-led social, in-house ambassadors and a human-first approach.
Ravi Hampole, SVP, Global Brand Creative at lululemon, joins to explain why community is at the heart of what they do, why they work with ambassadors over celebrity creators and how they translate their human focus onto different channels.
Plus, Ravi preaches the power of viewing your constraints as opportunities.
In This Episode:
- 0:00 – Introduction
- 4:11 – Introducing Ravi
- 6:32 – How Ravi contributes to social
- 9:46 – How lululemon represents their community
- 16:31 – Carrying brand purpose across channels
- 27:24 – Ambassadors keeping it authentic
- 41:46 – Ravi’s final two
Quotes From This Episode:
“In social, there are so many things we see as limitations that I look at as opportunities” Ravi Hampole
“It’s important not just for us to be speaking in the moment, but to do it with true purpose.” Ravi Hampole
“We do some things wrong but I think the critical thing is giving people the space to give feedback and allow us to do better on the next try.” Ravi Hampole
Resources:
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