Skip to main

Why Human-Curated Content Outstrips Computers Every Time

Posted Under: Social Pros Podcast
Content Marketing Awards - 2022 Winner Badge - Best Podcast
Hosted By
Jay Baer

Daniel Lemin

Convince & Convert
Jay Baer

Hannah Tooker

Jay Baer

Leanna Pham

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

Follow Social Pros on LinkedIn.

Sponsored by: ICUC

To inquire about becoming a guest, please email our Executive Producer, Leanna Pham, at

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


Elias Roman, Co-founder of Songza, joins the Social Pros Podcast this week (on the 99th episode!) to discuss the undeniable power of excellent curation, delivering content to users that is perfect for the moment, and what makes people hit the “share” button. Read on for some of the highlights and tweetable moments, or listen to the full […]

Social Pros Podcast | Real People Doing Real Work in Social Media

Social Pros Icon

Elias Roman, Songza
Elias Roman, Songza

Elias Roman, Co-founder of Songza, joins the Social Pros Podcast this week (on the 99th episode!) to discuss the undeniable power of excellent curation, delivering content to users that is perfect for the moment, and what makes people hit the “share” button.
Read on for some of the highlights and tweetable moments, or listen to the full podcast.

Please Support Our Sponsors

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn’t do it without their help! This week:

Listen Now

Click the play button to listen here:
Download the audio file:
The RSS feed is:
Find us on iTunes:

Tweetable Moments

“It’s about content that is perfect for the context.” -@eliasroman (tweet this)

Coming up! Social Pros 100!

Don’t miss the 100th episode of Social Pros, live via Google Hangout! We’ll be joined by many of our guests from the past 2 years to discuss what has changed in social media and what you need to do to stay relevant this year.

Join us:

Monday, January 13th at 5pm EST

RSVP here –

We’ll see you there!

Dynamic and Responsive

Songza has the perfect music for every moment. Whether you’re working out, going to sleep, pre-gaming, or throwing a party, there is a playlist that’s just right for your situation. And what makes them different from all the other music apps out there is that the playlists are made by 55 music experts: DJs, music critics, ethnomusicologists, musicians, etc. This is your music experience, curated.
vinylSongza also brings on high-profile curators to create playlists and interact with their listeners. Kelly Clarkson, Mariah Carey, and Michael Buble created Christmas playlists over the holiday, then shared those playlists on Twitter and asked for feedback.
On the advertising side of things, they can help a brand “own a moment” relevant to their audience and then curating, with the help of the Songza team, a playlist for it. By generating social media engagement with the content, the playlist can always be changing. Elias says, “That’s the whole point of a human curator: to be dynamic and responsive.”

Lessons on Implementation: Listen

When they first set up social sharing capabilities for Songza, they got it wrong. Elias and his team assumed that people would want to share the song they were listening to, but there was very little uptake.
When they asked hundreds of users why they weren’t hitting the “share” button, they realized that people wanted to share the playlist, not the song. For Songza users, it’s not so much a moment of sharing media as it is a moment of sharing “this is so me.”

Wondering why this is here? You’ll have to listen to the podcast to find out.

Social Media Number of the Week: -11

That was the temperature outside of Jeff’s house in Ohio earlier this week. And thanks to social media, everyone knows about it. What was once a local phenomenon is now “the connective tissue, the shared cultural experience.”
“Every other one of my friends on Facebook,” Jeff says, “is posting a video of themselves throwing boiling water out their door.”
In the past, we had families and friends gathering around the television for a sports event or for a favorite television show.
Today, we’re all gathering around Facebook and Twitter to share our experiences of freezing our butts off.

Holy Social!

The new question & answer app Jelly went live this week. Jellyfish, neurologically, have more of a “we” mind than a “me” mind, and Jelly taps into that. Use the app to ask a question and get answers from your connections on Twitter and Facebook, or from a friend-of-a-friend. Jelly’s whole stance is that knowledge is different from information.
Yahoo! Answers and Quora provide a similar service, so Jelly differentiates itself by being very image-centered. Users can ask questions using photos, and the whole experience is completely mobile-centered. Additionally, friends don’t need Jelly to answer a question, which conveniently exposes them to the app.

Introducing Jelly from Jelly Industries, Inc. on Vimeo.

Jeff takes a skeptical stance, wondering people would be as excited about Jelly if it weren’t Biz Stone‘s new app. “The adoption beyond Silicon Valley and social influencers will be the deciding factor about whether it’s huge or not.”

The Big Two – Elias Roman

What’s your one tip for becoming a social pro?
Compete for retweets. “We want to write back to people, and not just a way that’s helpful but is so helpful, so personality laden, and so fun to read that people will re-tweet our customer service response.”
If you could do a Skype call with any living person, who would it be?
Mayor Bloomberg has been incredibly supportive of Songza in particular, but New York tech and Queens tech more generally,” Elias says. “I probably can’t thank him enough.”
See you next week!

Join the Social Pros LinkedIn Community

Join a community of real social pros doing social media on LinkedIn. Receive all the inspiration and ideas straight to your feed and add your thoughts to the conversation.

Follow Social Pros on LinkedIn

Subscribe to Social Pros Podcast

b2b influencer