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Why It’s Time to Unite Your Content Strategy and SEO

Authors: Bryan Phelps
Posted Under: The Content Experience Show
Content Experience Show Logo
Hosted By

Anna Hrach

Convince & Convert

Apple Podcast Reviews:

It doesn't get any better for content marketers. They present a balanced, insightful discussion of current trends and ask all the right questions. Their guest list is a "Who's Who" of content professionals. Outstanding.

Jared Johnson Piano

I love listening to marketing podcasts and this one is on my must-listen to list. Very knowledgable hosts and topical discussions.

The Marketing Book Podcast

Bryan Phelps, CEO of Big Leap, joins the Content Experience Podcast to discuss what marketers get wrong about integrating content strategy and SEO.

What Content Teams Get Wrong About SEO

Too many businesses continue to build their marketing around outdated or inaccurate information regarding search engine optimization. Bryan Phelps wants to change that, smoothing the all-too-common divide between content strategy and SEO.
The days of keyword stuffing are over. Today, successful SEO requires a much more nuanced approach to content creation and anticipating user behavior. This evolution also means that best practices for pleasing the almighty algorithm (including perspectives on duplicate content, search ranking, and more) have changed, and content marketers must change with them.
In this episode, Bryan brings his wealth of experience with SEO to dispel myths and offer solutions to marketers’ most pressing SEO challenges. He also invites marketing teams to rethink the relationship between content strategy and SEO—integrating SEO strategy earlier into the content creation process, he explains, is a powerful way to create better and more visible content.

In This Episode

  • The decline of keyword stuffing and its impact on content creation.
  • Why you probably don’t need to panic about duplicate content.
  • How SEO’s role in marketing is evolving.
  • The truth about Google’s approach to penalizing content.
  • Why SEO should play a vital role in content creation from the beginning.

Quotes From This Episode

“If you run your own business and you’re publishing content, Google doesn’t want to penalize you because you don’t understand SEO.” – @bryanphelps
Stuffing keywords on a page just doesn't do it anymore. It's really about the quality and depth of the content. Share on X
“We like to listen to the team at Google. But we also want to pay attention to real-life stories.” – @bryanphelps

Resources

Content Experience Lightning Round

What are some of the top things to do in Utah?
Bryan recommends exploring his state’s incredible diversity of golf courses, particularly some of the beautiful red sand courses!
See you next week!

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