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Why Live Streaming Is the Best Way to Connect With Heart

Authors: Ray Buckner Chris Strub
Posted Under: Social Pros Podcast
Content Marketing Awards - 2022 Winner Badge - Best Podcast
Hosted By
Ray Buckner

Anna Hrach

Convince & Convert
Ray Buckner

Daniel Lemin

Convince & Convert
Ray Buckner

Erika Lovegreen

ICUC Social
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Oracle, and dozens more, staff, operate, and measure their social media programs.  With 500+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

Thank you to our sponsor ICUC Social.

Follow Social Pros on LinkedIn.

To inquire about becoming a guest, please email Leanna Pham at

Content Marketing Award 2022 Winner

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


Chris Strub, CEO of I Am Here LLC, joins the Social Pros Podcast to discuss the connective power of live streaming.


Live Streaming and Narrow Scopes

Whether crafting a lengthy blog, trying to catch the perfect photo angle, or live streaming an off-the-cuff video, most marketers look at the numbers to gauge success. Analytics are crucial to understanding what is working, but higher metrics should never be the end goal.
According to Chris Strub of I Am Here LLC, you should always strive to be someone’s favorite. That may mean actually narrowing your scope a bit when creating content, counterintuitive as it may seem.
Affecting a handful of people is far more beneficial in the long run than reaching millions. When you create more customized and personal content, such as live streaming for a specific audience, you start to engage on a far more personal level, creating actual impact.

In This Episode

  • Why modern journalism could benefit from better storytelling on social.
  • How Facebook Live provides the perfect medium for real-time content from events.
  • Why you should be narrowing the scope of your content.
  • Why you should stop worrying about numbers and focus on being someone’s favorite.

Quotes From This Episode

“You have to play into the vanity of what people are consuming and the way they’re engaging with their audiences on social media.” — @ChrisStrub
“Be someone’s favorite.” — @ChrisStrub
It doesn't matter much what that content is. It's the fact that people know who you are. Click To Tweet


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