Influencer Marketing Mistakes Great Brands Don't Make
Influencer marketing is all the rage, but it’s also VERY EASY to botch the job. Based on our many B2B and B2C influencer campaigns, this tight eBook will save you from sadness.
Michael Stelzner, CEO and Founder of Social Media Examiner, joins the Social Pros Podcast to discuss improving your social media based on meaningful data.
Social Media Examiner
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Marketing has always been a game of numbers, but in today’s world, there are more metrics and sources of data than ever before. The struggle now is parsing this deluge to find the truly meaningful data.
It can be easy to feel successful with surface-level metrics, causing you to waste your efforts on content that may be completely missing the mark despite the at-a-glance success. This is exactly why Michael Stelzner of Social Media Examiner has shifted SME’s efforts from Facebook to YouTube for their longer video content. Despite having great “success” based on their view counts, a deeper look at the meaningful data let him know that very few people were actually consuming the whole of the content.
It’s this honest approach and these hard decisions that can take your business to the next level of success. It’s not worth it to sit back and rest on perceived successes. Take another look, and be sure you are making your decisions based on the most meaningful data!
“We’re coming up with very short, snackable, square content because that’s what people consume on Facebook.” — @Mike_Stelzner
“It becomes problematic to have a strategy that hinges very heavily on your tribe creating content for you if that content is restricted from being seen by their tribes.” — @Mike_Stelzner
See you next week!
Influencer marketing is all the rage, but it’s also VERY EASY to botch the job. Based on our many B2B and B2C influencer campaigns, this tight eBook will save you from sadness.