Skip to main

Why Now is The Time For Brands to Take Chances in Social Media

Posted Under: Social Pros Podcast
Social Pros Podcast logo
Hosted By

Anna Hrach

Convince & Convert

Daniel Lemin

Convince & Convert

Erika Lovegreen

ICUC Social
About Social Pros Podcast:

Social Pros is one of the most popular marketing podcasts in the world, and was recently named the best podcast at the Content Marketing Awards. Listen for real insight on the real people doing real work in social media. You get the inside stories and behind-the-scenes secrets about how companies like Ford, Dell, IBM, ESPN, and dozens more staff, operate, and measure their social media programs.

Thank you to our sponsor ICUC Social.

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


Saul Colt, Founder and Creative Director at The Idea Integration Company, is our special guest on this episode of Social Pros. We discuss why advocates will do more for your brand than influencers and why you need to start taking more chances in social media.

Influencers vs. Advocates“Brands need to stand up & do things that people notice”

Is it time for brands to take risks and chances in social media? Saul Colt, Founder and Creative Director at The Idea Integration Company, certainly thinks so, and he believes we should start by changing how we perceive influencers.
Influencer marketing is potentially very powerful. However, finding the right influencers to advocate for your brand is another ballgame entirely. It’s not enough to find an influencer with a huge following. They should also care about your product and your brand. Saul felt very strongly about this and stated that he would “rather make the influencer than buy the influencer.”
What is more valuable – an influencer with 25k followers who doesn’t care about your brand or a super fan who genuinely loves your brand? It’s easy to become seduced by the size of an influencer’s audience, but is it time to forget the numbers and choose influencers based on the amount of passion they have for your brand? Find out on this episode of the Social Pros Podcast!

In This Episode:

  • 05:48 – Why Saul gravitated towards word of mouth
  • 08:16 – Why people struggle to create conversation and attention
  • 12:01 – Why there must be a strategy behind your tactics
  • 16:35 – Whether social amplifies the cultivation of new ideas and creativity
  • 18:40 – Why it’s better to find advocates for your brand than influencers who don’t genuinely care about your brand or product
  • 27:25 – How the pandemic has changed tactics Saul uses on social media
  • 37:04 – Why brands need to focus on more than just the tools they use

Quotes From This Episode:

“Anybody can have a moment of brilliance in a room, but it’s having the fortitude to follow through on those ideas that separates the talkers & the doers.”
My goal in life is to keep creating things no one's ever seen before. Click To Tweet


Want more great content like this?

A twice-monthly dose of the trends and insights you need to keep you ON top. In each email, our team will recap what happened in digital, what trends are important for marketers to watch, plus some fun surprises that you’ll just have to sign up to see!

Subscribe to our Newsletter

Or are you looking to subscribe to one of our podcasts

b2b influencer