What Great Brands Do That Good Brands Don't in Content Marketing
Okay content is easy. Killer content is hard. This nifty eBook shows you the difference, based on our real-world work with dozens of brands. A must-read!
Randy Frisch (Co-Founder, CMO, and President of Uberflip) becomes the guest in this special Content Experience Show, to discuss his new book F#ck Content Marketing and why personalized experiences should be the goal.
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Randy Frisch has a pretty harsh view of the content marketing world, despite co-hosting a podcast called The Content Experience Show—at least the title of his latest book, F#ck Content Marketing, would lead one to believe that is the case.
Rest assured that Randy doesn’t hate content marketing, or content marketers. What he does believe, however, is that it is time for content marketing to evolve beyond the content. There was a time when simply putting out a good video or blog was enough, but that is no longer true.
Quality content is crucial, but it isn’t hard to find. A memorable, personalized content experience is what will set your brand apart from the countless others putting out their own media. So don’t let the cover fool you; Randy is still making it his mission to help you and your business create better content, and most importantly, a better content experience!
“We put, often, too much pressure and too much expectation on our content creators to go beyond creating content, and we have to remember a lot of them were journalists before.” — @randyfrisch
Invest in great people. Make sure they have a great process. And then, when things are starting to break, maybe you put in technology. Click To TweetWhat is one of your favorite experiences in life?
Randy has three kids, and the days that each of them was born are all considered the greatest experiences of his life!
See you next week!
Okay content is easy. Killer content is hard. This nifty eBook shows you the difference, based on our real-world work with dozens of brands. A must-read!