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Why Randy Frisch Says ‘F#ck Content Marketing’

Why Randy Frisch Says ‘F#ck Content Marketing’

Randy Frisch (Co-Founder, CMO, and President of Uberflip) becomes the guest in this special Content Experience Show, to discuss his new book F#ck Content Marketing and why personalized experiences should be the goal.

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Full Episode Details

Why Would You Say That?

Randy Frisch has a pretty harsh view of the content marketing world, despite co-hosting a podcast called The Content Experience Show—at least the title of his latest book, F#ck Content Marketing, would lead one to believe that is the case.

Rest assured that Randy doesn’t hate content marketing, or content marketers. What he does believe, however, is that it is time for content marketing to evolve beyond the content. There was a time when simply putting out a good video or blog was enough, but that is no longer true.

Quality content is crucial, but it isn’t hard to find. A memorable, personalized content experience is what will set your brand apart from the countless others putting out their own media. So don’t let the cover fool you; Randy is still making it his mission to help you and your business create better content, and most importantly, a better content experience!

In This Episode

  • How Randy and his team decided to title his new book.
  • Why the experience of interacting with your content matters.
  • How to develop a content experience framework.
  • How to personalize your experience.
  • How to organize your content systematically.

Quotes From This Episode

“We put, often, too much pressure and too much expectation on our content creators to go beyond creating content, and we have to remember a lot of them were journalists before.” — @randyfrisch

Invest in great people. Make sure they have a great process. And then, when things are starting to break, maybe you put in technology. Click To Tweet

Resources

Content Experience Lightning Round

What is one of your favorite experiences in life?

Randy has three kids, and the days that each of them was born are all considered the greatest experiences of his life!

See you next week!

What Great Brands Do That Good Brands Don't in Content Marketing

Okay content is easy. Killer content is hard. This nifty eBook shows you the difference, based on our real-world work with dozens of brands. A must-read!

Episode Transcript

Show Full Transcript
Anna Hrach: Hey everybody. Welcome to the Content Experience Show podcast. This is Anna Hrach from Convince and Convert, and I am here with the always amazing Randy Frisch from Uberflip. Now today our guest is ... you know, I don't know how I feel about our guest today. Oh wait, no it's Randy. I love our guest today. Randy Frisch: Ha. There we go. This is gonna be fun. I feel ... this is nice because this is the one podcast I had to do no prep for. Anna Hrach: I know. Randy Frisch: I don't know about you, but I always do some prep and this one I'm gonna wing it. Anna Hrach: Yeah. I had much more prep to do for this one because it was interviewing you so I had to make the questions good and make sure I read the book first. But we're spoiling everything. We're here to talk about your new book. Randy Frisch: Right. My book with a title that, this is probably that point because this is the teaser that we should warn people that this requires censoring. You need [inaudible 00:00:58] ready to go or we'll maybe do that to the opening but not the podcast itself. Anna Hrach: Yeah. Randy Frisch: The title of the book is "Fuck Content Marketing," and I've gotten a lot of questions around that. We explain in the podcast what I mean by that, but people being like, "What type of dad are you? What type of guy are you that you just drop the F bomb like that?" I wanted to show you in my house we do not endorse the F bomb. It's actually cute, about a year ago, maybe not even, my youngest who's now seven came home one day and he's like, "I learnt a bad word." He's saying this to my wife and I. We're like, "Okay. What is it? Let's hear. We've got to understand." He's like, "Yeah," he goes, "I learnt show it." We're like, "Show it? What's show it?" He's like, "You know, show it." We realized that he's throwing an extra O in the middle there. Anna Hrach: Ah. Randy Frisch: We're like, "All right, all right. Just go easy with that. Don't throw that around with all your friends. You don't want to get in trouble." Anna Hrach: Nice. Randy Frisch: He goes, "I learnt another one too," and he turns to us and he goes, "Fuck." Like no hesitation. Just got it right away. He's like, "All right." We're gonna put a swear jar in place and so that was the beginning of the swear jar in our house and it's funny because we've started to do a road show and I've been doing a whole bunch of talks on this so I've actually been bringing the swear jar with me on location and every time I drop the F bomb on stage, I donate $5 to charity. Anna Hrach: Nice. Randy Frisch: It's been great. We did it in Atlanta and some of the other speakers who came on after me actually asked for the swear jar to come back so they could just throw in some charity. Anna Hrach: That's a great idea. Randy Frisch: Get a couple things off their chest, I guess. But yeah, we're having some fun with the book as we go. Anna Hrach: Nice. Well, you are definitely gonna have to break out the swear jar as well because we say the full title of the book a couple of times. Everybody get your headphones on, definitely don't listen to this at your speakers at work, at least not the intro. Randy, let's talk about the book, shall we? Randy Frisch: Sounds good. Anna Hrach: Perfect. Hey Randy, how are you today? Randy Frisch: Good. I'm kinda nervous to be on the hot seat on this one. Usually it's you and me and we've got someone who we can kind of like make them feel really good or really roast. Now I feel like it's my turn to be roasted. Anna Hrach: Yeah. It's a great way to build some empathy for our guests, because you on occasion throw them some pretty good yet tough questions. So now I feel like it's your turn and I actually have a pretty tough question for you. First off, obviously we're here to chat about your new book. Congratulations. Randy Frisch: Thank you very much. Thank you. It's funny. I think if you were to look at my yearbook, you know how they always have most likely to? If there was a least likely to it was probably write a book. Anna Hrach: Yeah. That's a horrible thing to nominate someone for, but ... Randy Frisch: I know. Maybe I would have got in like finish reading a book, but ... Anna Hrach: Okay. So my tough question for you first and foremost. We have a show here that we do weekly, The Content Experience Show, as you may or may not know. We talk a lot about content marketing, we interview a lot of guests about content marketing, and the name of your book is "Fuck Content Marketing." Randy Frisch: Yeah. Anna Hrach: So Randy, I think you need to explain yourself a little bit. Randy Frisch: All right, I will get to the point of explaining myself, but I'll tell you a funny part of it, just landing on that as a title, which is ... and I believe we've spoken about the blog post that I wrote probably close to a year and a half at least, probably close to two years ago. Anna Hrach: Yeah. Randy Frisch: It took me probably four months after I wrote that blog post until my team let me publish it because they couldn't get past the headline, which was "Fuck Content Marketing." Anna Hrach: It's a little controversial. Randy Frisch: Yeah, exactly. They were like, "No. We are going to offend every content marketer who we interact with, who listens to your podcast, who do all these things. You can't do that." Now, I will get to explaining myself but the funny thing is, I obviously explained myself so well to them setting up pressure here, that when it came time for the book I was like, "I don't know. My kids are gonna see this thing. I can't do it. I can't throw that F bomb on the cover." Anna Hrach: Right. Randy Frisch: But they were like, "No. This is the title. There's no other title because it is a rally cry." As I begin to explain, I am not saying eff content marketers. I'm not saying that we should stop content marketing. In fact, that was one of the debated names for the book was "Stop Content Marketing," by someone but I was like, "No. That's not the point." We should not stop creating content. It's more that state that you get to where you're like, "Well, if we're not gonna do this right, we might as well fuck it." Anna Hrach: And also "Stop Content Marketing" doesn't quite have that stop in your tracks, like, what? Cartoon eye-popping level of getting your attention. Randy Frisch: Yeah. I think a lot of this comes down to definition. I always go back to the definition of people like Joe and Robert. Robert's an upcoming guest for us on this podcast, Robert Rose, at Content Marketing Institute where they spoke about the idea that content marketing is about creating content to attract a clearly defined audience and they go on to define the type of content you should create and what its role should be, but there is that idea of to attract an audience. I'm not saying that when we just create content we do it for the sake of putting pen to paper and that we don't think about who we're writing for, but we don't think about that act of actually attracting the audience afterwards, which is really everything that comes after the writing. It's like how do we get that content in front of our audience amid tons of content out there that we're competing against around various messages that we're competing against, against even things like Netflix which we're competing against as marketers? It's shared time, shared wallet type of mindsets. Anna Hrach: Well there's ... there's so much grabbing for our attention these days, you're right. Actually even Jay has talked about this as well that it's exactly your point where it's everything is competing for an audience's attention. It's not just us versus our competitors, it's us versus the world. Okay, so you are really taking that step back and looking at the traditional definition of content marketing. How did you come to this conclusion of fuck content marketing? How did you ... because you have a great sub-headline that kind of explains the next step. You don't just sort of make this proclamation and leave people hanging. You actually have a great sub-headline for the book. Randy Frisch: Thank you. I actually wanted that to be part of the headline but they told me it was a run-on sentence. Yeah. Anna Hrach: Grammar [crosstalk 00:08:21]. Randy Frisch: Yeah, the guy riding the buck. But the sub-headline is focus on content experience to drive demand, revenue, and relationships, which are all very important things that we need to focus on. My concern was people would be like, "What the hell is content experience?" We had to start by saying, "Okay. Let's admit that content marketing has become defined in a certain way," and for many of us that is content marketing is about the art of creating content. It's not easy. We put often too much pressure and too much expectation on our content creators to go beyond that and we have to remember a lot of them were journalists before. They didn't have to worry about demand gen and funnels. I'm not saying they shouldn't, but should they be expected to figure out distribution strategies? If they were writing for the Washington Post, they didn't have to figure out how to get that Washington Post in front of readers depending on where they were at the time of the day. Anna Hrach: Yeah. Randy Frisch: They just had to get really good compelling content in there that when put in front of people, when distribution was figured out, it would be figured out. We'll talk a little bit more about who we put content in front of, but we title that concept content experience. We explore that in the book for the majority of the book, to be honest. We introduce it in the first part. There's three parts of the book is how the book's set up so kind of like what's going on in the world today and why this matters. The second part we get into a framework for scale and the third is we take this back home to your work to say, "Who's gonna own this type of thing?" When we say content experience in the sub-headline of what is the experience, I know I'm repeating the definition. What is the experience when someone encounters your content? I think that's an important way to look at it because it's funny. When I'm out there sometimes, I'll talk to someone and this is either when I see one of my sales guys trying to sell software or when I'm talking to a marketer who's like, "I kind of like that content experience thing," but I got a lot of content to create right now. We've got a big content push this quarter. I'm thinking content experience will be a Q4 thing for us. Anna Hrach: Right. Like we'll just slate it in later this year. Randy Frisch: Yeah. That will be a good time for us to start to think about content or deliver a content experience. I see them and it's like you gotta remember whether you focus on it or not doesn't mean whether it exists or not. Anna Hrach: Whether they pay attention to it or not it's still happening. Randy Frisch: Yeah. It's whether you're delivering a great experience or a bad experience, an experience that wins you deals or loses your deals. Anna Hrach: Yeah. It's so funny and I think we've all experienced content experience in some way, shape, or form whether we're trying to find a resource on a blog and we click something and it just doesn't make sense or maybe it's just not great and the whole experience from article to article is terrible or just even the level of content depth that we're experiencing or just even the value of information we're providing, there is still an experience that brands are providing whether they realize it or not. Randy Frisch: Absolutely, and as you touched on there, it's not ... at times content experience has nothing to do with the content itself. It has to do with everything that surrounds it. Anna Hrach: Yeah. Randy Frisch: I'll give you a great example. I mentioned this one in the book and by no means am I suggesting that people listening to this podcast do things this terrible, and if you do, just forgive yourself and move on. There's this example I highlight in the book. It actually was ... my dad likes to be my sales development rep sometimes. He goes out and he's like, "I've got this friend. He's got a website, and you've got to see what's going on on his website. I think it's a great opportunity for you to help him." This one website, it's hilarious. They have this page of white papers, which first of all, who goes to a website and says, "I'm gonna look at the white paper page." We say we have challenges [crosstalk 00:12:33] regardless of format, but let's move beyond that. You get to this site and you click on the webinar or it's a webinar and e-book, I'm not even sure which one it is and to get that e-book in the moment, what you've got to do is you've got to click on the button that says to get this e-book, email Steven. I kid you not, what happens- Anna Hrach: Who's Steven? Randy Frisch: Well Steven is I guess their marketing guy or their gatekeeper and it actually opens up an email in your [inaudible 00:13:08] to email Steven, no subject or anything, and then in theory as long as Steven's not in the bathroom, you will get your e-book in the next 10 minutes. It's hilarious. Anna Hrach: I do appreciate that we're already on a first name basis with Steven though. That makes me feel a little bit more comfortable about emailing him directly about who knows what. Randy Frisch: To be honest, I'm not telling you his last name and I actually blurred over it, because I feel bad for Steven. Anna Hrach: Yeah. Randy Frisch: Steven needs a job. But maybe he doesn't deserve it, but he needs a job. The reality is we've got to climb beyond that and that's just one aspect when we think of content experience. There's so many that we touch on in the book and we break these down around the idea the environment which is kind of displaying aesthetics and things like that, the structure which is how we organize content so it can be served up, and then the last one would be engagement which is kind of what we just talked about. How do we get someone to engage in that content today? Anna Hrach: Nice. All right, so I want to jump more into this, because obviously you kind of went over the framework there, but I want to dive in to each one a little bit more, but before we do, let's take a quick break from our sponsors. Randy Frisch: I know the drill, I know the drill. Anna Hrach: I know, I know. Everybody- Randy Frisch: [inaudible 00:14:34] and see time fly. Anna Hrach: Everybody hang in there. We are going to hear from a quick break from our sponsors and we are going to be back with Randy to talk more about "Fuck Content Marketing," and the content experience framework. Jay Baer: Hi friends, this is Jay Baer from Convince and Convert reminding you that this show, the ConEx show podcast is brought to you by Uberflip, the number one content experience platform. Do you ever wonder how content experience affects your marketing results? Well you can find out in the first ever content experience report, where Uberflip uncovers eight data science backed insights to boost your content engagement and your conversions. It's a killer report and you do not want to miss it. Get your free copy right now at uberflip.com/conexshowreport. That's uberflip.com/conexshowreport. The show is also brought to you by our team at Convince and Convert consulting. If you've got a horrific content marketing program but you want to take it to the very next level, we can help. Convince and Convert works with the world's most iconic brands to increase the effectiveness of their content marketing, social media marketing, digital marketing, and word of mouth marketing. Find us at convinceandconvert.com. Anna Hrach: Hey everybody. Welcome back to the content experience show. We are here with Randy Frisch, your always amazing cohost of this podcast and we're talking about his new book, "Fuck Content Marketing." We kind of talked before the break about Randy first had to explain himself and then we kind of talked about why content experience matters and what that looks like, but Randy you actually in the book give a framework for developing a content experience and obviously we don't want to give away everything and there's a lot more than we could ever go into detail here, but what are some of those basics of the content experience framework? How do we actually start to get to a place where we're thinking about this proactively? We're not just slating it into Q4 of this year. How do we make it a thing that we are actually consistently making a better experience for our audiences? Randy Frisch: I agree. First off, the first question is why do we even need a framework? Why do we ever need a framework? I implement frameworks, acronyms, any way to shorten the way I think when I think about scale. One of the things I love doing, I'm fortunate sometimes, I know you do this too, Anna, when you get to do one of those round tables at an event or something and you're kind of organizing. One of the go-to questions in those round tables is like "Tell me about that really cool time when you executed an awesome marketing campaign." Anna Hrach: Right. Randy Frisch: And everyone goes around and then sometimes I like to just throw a ripple and be like "Who did that marketing campaign and scaled it beyond the really one successful example you told me?" Everyone just kind of shyly puts their hand down because a lot of us struggle at figuring out how to take a great idea and do it over and over and over again. That's the same thing when we talked about content experience. We're living today in a world that is all about personalized experiences. We touch on this in the opening in the book with the way we experience content in Netflix, in Spotify, and so many different examples where we love the experience that we get but they do it every time. That's [inaudible 00:17:55] in the room, we all bring out our phone, open up Spotify, we all have a made for Randy, made for Anna mix. Anna Hrach: Right. Randy Frisch: That is true scale. So the question is, how are we gonna achieve experiences like that at scale as marketers? That's what the framework is really designed to accomplish, the five stages I'll kind of give to you and you can decide which ones we kind of dig in to here. The first step is to centralize, so figuring out what content we have, bringing it to one place. The second step is to organize. That's where we get in to tagging, not really the sexy stuff, but the stuff that's really important end of day. The third step in there is to personalize. That's the fun part to be honest. That's where we get to be creative but remember, we're not just giving you this once, we may be doing it for a whole bunch of ABM accounts, we may be doing it from an inbound strategy, very top of the funnel, by vertical, by industry, things like that. There's so many other ways that we can personalize. The next step is to distribute. This is the part that most of us just kind of think, "All right, well I created content. I'll put it up on my blog and I'm kind of done distributing." We skip that part of being able to contextualize. The last aspect of the framework is generating results. That should happen through the efforts you do in the first four steps, but it's making sure you have the right infrastructure in place to understand what's working for you in terms of the content you're putting out. Anna Hrach: First off, love that framework. Super easy to follow and very repeatable. I would love to talk about personalization, because I think what we oftentimes have in mind, you gave that great example of Spotify and how if we were to open up our apps right now we would get custom playlists or even based on the things we've listened to. It even goes beyond that, but a lot of times personalization doesn't always have to be that complicated. Where does sort of your personalization lie within the book? Is it as personalized as Amazon and Spotify or is it even doing little touches, like knowing what somebody has viewed before, or being able to re-target them with specific messages? What exactly does that personalization look like? Randy Frisch: Right. That's a great question. I think a lot of marketers hear personalization and then they do one of those word maps and all the sudden it's like AI and data science and machine learning and you're like, "Oh my god. How do I do that?" Anna Hrach: Yeah, it can be overwhelming. Randy Frisch: Absolutely. It's funny. This example is not in the book, but I've recently become a huge Peloton fan. Do you know what Peloton is? Anna Hrach: Oh god, yeah. Everybody ... everybody ... so you've fallen into the Peloton trap as well. I mean- Randy Frisch: [crosstalk 00:20:46] Anna Hrach: I bet it's amazing, I'm just jelly over here. Randy Frisch: But the cool part that they do at a very basic, is like you identify yourself and say this is the type of music I like to workout to and I can go down that path, but we do it by music type or we do it by workout type or the amount of time that we have, etc. It's not like biking versus running versus whatever type of workout. They have that too. Now take that into the content world. It's important that we still give people the ability, like we kind of mocked it earlier, but here's our white papers, here's our webinars, etc, but then next level personalization is truly starting to understand who we're marketing to and delivering them content that's mapped to those interests, because people are not gonna take the time to search through your content. Take it back to that Netflix example. Don't you hate having to type the type of stuff you're looking for? Anna Hrach: Yeah. Randy Frisch: We're just looking for that instant click, two to the right, one down and there we are. That's the type of content that I'm looking for. What we have to do as marketers, we have to figure out ways to understand where someone is at and start to deliver those personalized experiences. You touched on a couple of cool ways though that we can start to get really more one to one and one to account if you will. You touched on re-targeting. So there's an example that we call out in the book. A really bright marketer, his name is Daniel Day, he's at a company called Snowflake and what they're doing that's really cool is when they go to the point where they say, "Okay, we want to sell to Coca-Cola, or we want to sell to Uber," no relation to Uberflip, Uber like the car company." Anna Hrach: Right, right, right. Randy Frisch: They will create for each of those accounts a dedicated page with content. Now when they deliver an ad through a platform say like Terminus or whatever you're using to do some of your re-targeting, the visual in the ad maps the experience that they land you on so that if they show in the ad, which a lot of us see these days is your logo with the company's logo that's trying to sell to you. When you get to that destination, it's just as personalized. I think that's the part that some of us don't connect is we expect our demand gen team is gonna figure out all the ad side, but then we're kind of waiting on the content team to curate this home page of content and no one does. We just link to whatever URL that we can find on our [inaudible 00:23:26]. Anna Hrach: Right. I guess this does the job so we're good. Randy Frisch: Right. The content's there. They'll find it. Anna Hrach: Yeah. Giant question mark. Real quick, we're coming up on a little bit of time here, but you had touched on something that you actually said it wasn't really the sexy side, but I think it is because in order to deliver these experiences, we do have to have our content organized and tagged and our assets organized and tagged so what is even a great way that people can go about doing that? Because you can't tell the system to go deliver X, Y, and Z piece of content unless it can identify that this is the pathway, this is what relates to this whole system, so what's a great way that marketers can start to organize their systems and their content? Randy Frisch: Sure. So it actually brings up a great question more generally by the book, because a lot of people, my day job is CMO at Uberflip. They're like is this just like a full out promotion for Uberflip? I really limited the number of Uberflip mentions I had in the book because this is not a technology book. This isn't like how to go and buy technology to do what you want to do. One of the things actually I would say is tech should be the last thing you buy. You should invest in great people, make sure they have a great process and then when things are starting to break as we talked about today with scale maybe you put in technology. In the book we actually break this down to some ways to really just get things started in something that can scale for you in the early stages. When it comes to auditing and tagging content, call me old school, but Google Sheet or Excel spreadsheet, that's where you should be starting. Don't go buy some technology to do this on day one. Your rows are simply your pieces of content, your column is column A is obviously the asset, column B maybe is the URL of its original source, things like that. Then you get into metadata and keywords, but then two of your columns depending on how you set it up, one should be external tags, like what are people searching for that this should come up for, but one that I think a lot of companies don't audit their content for is what are the internal tags? What is the rest of your organization probably searching for to find that content? Because I think that's one of the biggest challenges that we have with the content marketing assets we've created. That's one of the reasons I say fuck content marketing is there's a stat that we uncover in the book, it's 70% of content created goes unused. That's scary. Anna Hrach: Oh my god. Even just the time, the hours of life spent on that makes me just ... Randy Frisch: Sad, and that's why eff it. Anna Hrach: Right. Randy Frisch: What's the point in having content marketers? What's the point in slaving over that e-book if it will never be read? It is sad, like you said. That is why we dig into this idea of when you're auditing, make sure that the things people will search for internally will allow it to be served however that is. Maybe you're gonna make this Google Sheet accessible to your entire organization not to edit per se, but to view and to comment on, or maybe you'll eventually graduate into a content experience platform so that people can find it better and give you feedback and things like that, but the key aspect there, and that's why to your point, it's not the sexy part- Anna Hrach: I think it's the sexy part. Randy Frisch: I ... Yeah, I'm actually a big organizer. Anna Hrach: I'm defending it. I'm falling on my sword for this. Randy Frisch: I felt guilty. I'm just like, "Let's create another cool piece of content." Anna Hrach: I know. Randy Frisch: But if we take the time to organize it, all the sudden we realize we have more content. Anna Hrach: Right. Randy Frisch: I gave that example of the person at the beginning of the podcast who says, "Content experience is gonna be this Q4 thing for me because right now I've got to create content." You have 70% of your content unused probably. Anna Hrach: Right. Randy Frisch: That marketer was in a big global organization. Anna Hrach: Even then too, you brought up the demand gen team and how they're responsible for visibility and getting people to the content and it's like if they even have a list of assets they could say, "Oh cool. We have this amazing campaign we could run for this piece of content. Let's go ahead and use it." Having that centralized system that's organized and has those pathways and has that external and internal organization, it just creates efficiencies and amazingness. Randy Frisch: It also locks in our audience. It's funny. I was on the road doing one of our talks at a ConEx tour and the day before, I'm working on my deck and I get this email and it was just like ... this email was a gift. It was terrible is what it was because it allowed me to make fun a Steven this time but a Danny. Danny sent me this email where he seemed to get what I do. He was a sales rep trying to sell to me, but when he linked me to this webinar, pre-recorded webinar that I clicked on because I was curious, it took me to YouTube, and I was just like YouTube? This is a sales rep. He thinks this is an important asset and he took me to YouTube. If you look on the right hand side at the other recommended content that came up next, one was a competitive video. Anna Hrach: Right. Randy Frisch: And another one was ten keys to success by Warren Buffett that had seven million views. I don't know about you, but I want to be successful. I want to know what Warren Buffett had to say. Anna Hrach: Yeah. Randy Frisch: I completely forgot what Danny was selling me. Anna Hrach: Oh man. Randy Frisch: That's what happens to so many of us when we can't control the content experience, when we can't control the journey. As we said at the beginning, you're delivering a content experience. It's whether it's winning the deal or losing the deal. Anna Hrach: Right. Totally. Not to be too harsh on these poor guys because they're probably doing the best with what they have, and we've all been Dannys and Stevens at some point or we've all done things like that, but to help us be better and help us create the content experience, Randy, where can people pick up this book and when officially is it available? Randy Frisch: Absolutely. The book is available on March the 6th. The best place to go get it is Amazon. If you want to read a little bit more about the book, we have a site set up which is b-rand.com, which I don't know if you know this, Anna, because I think you call me Randy, but most of my friends outside of work they call me Rant, like that's ... growing up, that was it so we thought it was kind of clever when I was coming up with my own brand site and things like that. Bran, B dash ran. It's ... it takes a little too much explaining. Anna Hrach: Yeah, yeah, yeah. It works though. Randy Frisch: But that's the best place to go to learn about the book and get access to the book. Go there now. You can also download an excerpt of the book there as well. Anna Hrach: Fantastic. All right everybody. Go pick it up. Leave us a review. Leave the book a review wherever you buy it and let us know what you think. Randy, thank you so much for being on and talking about the book today. We also are gonna do exactly what we do with all of our other guests, which is now that we got to know the professional side of you, we talked about the book, we're gonna put you in the hot seat for the personal questions. You up for it? Randy Frisch: I'm a little nervous what you've been working on behind the scenes, but I'm up for it. Anna Hrach: Well we will just have to see. Everybody hang in there, stick around, and we are going to come back and talk to Randy about some personal questions right after this. All right, so, Randy. Randy Frisch: Yes. Anna Hrach: The whole book is about content experience. Life is about experiences. What is one of your favorite experiences in life? I purposely left this vague and broad because this is like ... Randy Frisch: So I'm gonna get all mushy I guess, but it was funny. We were going ... on the weekends I go north of Toronto to go skiing in the winter and we always put a movie in the car in the backseat for the kids so we've watched the same movie way too many times, and my wife the other day grabbed our wedding video, which honestly we've never even watched. It was ... it's not one of those things we watch year after year. We've been married over 12 years now, and she put it in to the player and the kids were loving it. She ended up leaving the front seat with me to watch it so then ... Anna Hrach: You were like a Lyft up to the vacation. Randy Frisch: It was hilarious. Within it was also for another time it was the proposal I did, which was a video of all things. So the next day, my son, my youngest, he's seven, and I, we were walking through a shopping mall. We had to get him something and he turns to me and goes, "Dad, what was the best day of your life?" He looks at me kind of like grilling me, and he goes, "Was it when you married Mom?" I said to him, "Oh dude. That's a hard question." I said, "Because as great as my wedding day is, I think having kids tops that." Having kids. The day they're born but all the experiences that come from that, they're amazing. This is not me trying to assure you I'm a nice guy even though I drop an F-bomb on the cover of my book. This is the truth. Having kids is the best experience that I can ever imagine and I'm very lucky to have done it three times with Ethan, who's 11, Lila is nine, and Ryan is seven. Anna Hrach: Nice. Well look at that. That's awesome. I think that's an amazing response to the life experience question, even if bring your parent to school day is going to be a little awkward when you have to explain that you've written a book and you can't actually tell them what it's about. Randy Frisch: Yeah. It's been a little uncomfortable at home, but we're working our way through it. Anna Hrach: Especially when you're trying to tell them not to use that word. Randy Frisch: Yeah. We're like, "You can't watch Deadpool." Anna Hrach: But your dad can write a book about ... yeah. Randy Frisch: If you have not seen Deadpool it is quite vulgar. Anna Hrach: Yeah. In the best way possible. Randy Frisch: Yeah, they've actually made a Once Upon A Deadpool. Have you seen it? Anna Hrach: I haven't. Randy Frisch: Oh it's amazing. It is a PG-13 version of Deadpool where it's Deadpool 2, they've toned it down. They drop shit a lot, which is apparently okay in PG-13, but they inserted this whole subplot where Deadpool, Ryan Reynolds, kidnaps Fred Savage. Anna Hrach: Oh my god. Randy Frisch: And he rebuilds the room from Princess Bride. Anna Hrach: Yes. Oh. Randy Frisch: And re-filmed the movie. It is ... Anna Hrach: I've seen clips of it. Yes. All right. I need to go do that. Randy Frisch: You gotta do it. It's fantastic. Anna Hrach: Nice. Awesome. All right. Well, Randy, thank you so much again for chatting about the book. Everybody else, thank you so much for tuning in once again. Go ahead and do us a favor and leave us a review, leave us a comment wherever you listen to this, iTunes, Spotify, Stitcher, Google, wherever you listen. Until then ... or until next time I should say, happy listening and we'll talk to y'all soon.  
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