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Why Randy Frisch Says ‘F#ck Content Marketing’

Content Experience Show Logo
Hosted By
Ray Buckner

Anna Hrach

Convince & Convert
About The Content Experience Show:

Welcome to The Content Experience Show where content experience is the new content marketing. It’s not only about reaching our audiences where they are, but engaging them with a personalized experience of meaningful, useful content that they’ll take with them over time. The guests on the Content Experience Show share strategies, tips, and real-world examples of how they’re taking their content marketing to the next level and providing their current and prospective customers with a true content experience. This isn’t just a trend. It’s a movement.

Apple Podcast Reviews:

It doesn't get any better for content marketers. They present a balanced, insightful discussion of current trends and ask all the right questions. Their guest list is a "Who's Who" of content professionals. Outstanding.

Jared Johnson Piano

I love listening to marketing podcasts and this one is on my must-listen to list. Very knowledgable hosts and topical discussions.

The Marketing Book Podcast

Randy Frisch (Co-Founder, CMO, and President of Uberflip) becomes the guest in this special Content Experience Show, to discuss his new book F#ck Content Marketing and why personalized experiences should be the goal.

Randy Frisch's Marketing Insights

Why Would You Say That?

Randy Frisch has a pretty harsh view of the content marketing world, despite co-hosting a podcast called The Content Experience Show—at least the title of his latest book, F#ck Content Marketing, would lead one to believe that is the case.
Rest assured that Randy doesn’t hate content marketing, or content marketers. What he does believe, however, is that it is time for content marketing to evolve beyond the content. There was a time when simply putting out a good video or blog was enough, but that is no longer true.
Quality content is crucial, but it isn’t hard to find. A memorable, personalized content experience is what will set your brand apart from the countless others putting out their own media. So don’t let the cover fool you; Randy is still making it his mission to help you and your business create better content, and most importantly, a better content experience!

In This Episode

  • How Randy and his team decided to title his new book.
  • Why the experience of interacting with your content matters.
  • How to develop a content experience framework.
  • How to personalize your experience.
  • How to organize your content systematically.

Quotes From This Episode

“We put, often, too much pressure and too much expectation on our content creators to go beyond creating content, and we have to remember a lot of them were journalists before.” — @randyfrisch
Invest in great people. Make sure they have a great process. And then, when things are starting to break, maybe you put in technology. Click To Tweet

Resources

Content Experience Lightning Round

What is one of your favorite experiences in life?
Randy has three kids, and the days that each of them was born are all considered the greatest experiences of his life!
See you next week!

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