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Why Salma Jafri Builds Content Strategy Around Video First

Authors: Jess Salma Jafri
Posted Under: The Content Experience Show
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Hosted By

Anna Hrach

Convince & Convert

Apple Podcast Reviews:

It doesn't get any better for content marketers. They present a balanced, insightful discussion of current trends and ask all the right questions. Their guest list is a "Who's Who" of content professionals. Outstanding.

Jared Johnson Piano

I love listening to marketing podcasts and this one is on my must-listen to list. Very knowledgable hosts and topical discussions.

The Marketing Book Podcast

Salma Jafri, Video Content Strategist and Owner of Salma Jafri Media, joins the Content Pros Podcast to discuss why and how she starts her entire content strategy with video first.

Why Salma Jafri Builds Content Strategy Around Video FirstVideo Above All Else

For Salma, a successful content strategy doesn’t start with blogging or a website. It starts with video.
Forming an entire content strategy around one medium may sound limiting, but she has found it to be anything but restrictive. The rich visual aspect of the medium allows for incorporation of different media such as text, audio, gifs, or even memes. It also more readily lends itself to upcycling into a wide variety of supporting material. This keeps your content fresh and exciting in the era of short attention spans.
Video is also a format that gets rewarded by social platforms. YouTube, Facebook, Twitter, and all the other content dissemination tools love it if you can get somebody to linger on their site.
If your video-first strategy results in viewers lingering just a few seconds more, you will be rewarded with better ranking. This gets you more views which leads to even better rankings, and suddenly you’re locked in the content bump cycle of your dreams. All thanks to a strategy that puts video above all else.

In This Episode

  • Why a video first content strategy means building your entire content strategy out from and around video
  • How focusing on help, hero, and hub content leads to a stellar content strategy model
  • Why upcycling content means starting with the richest format and letting content spin-off from there
  • The false content myth of “One Video to Rule Them All”

Quotes From This Episode

“It’s essentially is a three-part strategy which hinges on help, hub, and hero content.” —@salmajafri
“As long as you are consistently answering your audience’s questions, then you can develop help content.” —@salmajafri
Every platform deserves respect, and every audience deserves respect. Share on X
“Any social media platform rewards you for bringing an audience onto the platform.” —@salmajafri
“The power of YouTube playlist is that people binge-watch videos.” —@salmajafri
“Stats are showing that a lot of people are watching YouTube in place of TV at prime time.” —@salmajafri


Content Pros Lightning Round

What are you watching on Netflix these days that’s got you hooked? I’m not watching Netflix at all because I’m on YouTube watching fashion content and Jamie Oliver.
What’s your comfort zone when it comes to all the traveling you do? The East is absolutely more laid back. It’s more cultural. It’s more laid back because there’s an ‘anything goes’ mentality. I just have a ton of fun when I travel far east.

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