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Why Smart Marketers Are Embracing Experiential Content

Authors: Ryan Brown
Posted Under: The Content Experience Show
Content Experience Show Logo
Hosted By

Anna Hrach

Convince & Convert

Apple Podcast Reviews:

It doesn't get any better for content marketers. They present a balanced, insightful discussion of current trends and ask all the right questions. Their guest list is a "Who's Who" of content professionals. Outstanding.

Jared Johnson Piano

I love listening to marketing podcasts and this one is on my must-listen to list. Very knowledgable hosts and topical discussions.

The Marketing Book Podcast

Ryan Brown, Head of Brand Strategy at Ceros, joins the Content Experience Show Podcast to explore why today’s consumers crave experiential content.

Ryan Brown - Instagram

The Shift Toward Experiential Content

As every marketer knows, today’s consumers have sky-high expectations for brand content. They demand relevance, authenticity, and personalization. They also value experiential content more than ever—and no, that doesn’t mean tacking a quiz on to the end of a blog post.
According to Ryan Brown, Head of Brand Strategy at Ceros, consumers crave content that takes them on a journey and sparks a meaningful connection. It takes more than a branded PDF to entice them, given how content-saturated most digital spaces have become.
What might experiential content look like for your brand? Ryan walks through the possibilities, offering insights into what kinds of experiences tend to succeed and ideas your brand can adapt to suit your unique audience.

In This Episode

  • How experiential content differs from traditional content marketing.
  • Why successful brands are already shifting their focus from generating static content to crafting experiences.
  • How consumer expectations for brand content have evolved since the early days of the content marketing boom.
  • Three in-depth examples of experiential content in action.
  • Ideas to jumpstart your marketing team’s experiential content brainstorming.

Quotes From This Episode

“The experience that a lot of companies are creating with content is largely similar. You take the blogs, PDFs, ebooks, and whitepapers, and reports. You could swap out a logo and the colors for one to another, and you still have a quite similar experience.” – @_RyanBrown_
More and more people have an expectation for brands to make a connection or make them feel better. Share on X
“It’s right that innovation goes to this experience lens. When you do that, you up the quality of the interaction, up the quality of the content, up the quality of everything that will resonate better with people.” – @_RyanBrown_

Resources

Content Experience Lightning Round

Tell us about your favorite experiences visiting “speakeasy”-style cocktail bars.
Ryan has visited speakeasies hidden within barbershops, toy stores, and other surprising places! He loves being transported by an experience and taken on a journey.
See you next week!

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