Why Social Media Best Practices Are Making You Worse, Not Better

Creating Your Own Social Media Best Practices

“Five Ways to ____.” “How (insert company name) Does ____.” Headlines like this have become so common as more and more businesses seek out social media best practices.
There is certainly no problem with taking advice from brands who have found success, but it is always important to remember that you are not them. While there may be wisdom to glean from their experience, we often forget that context plays an equally large role in their achievements.
Rather than throwing time and money into imitating these brands, learn what you can from their stories, and focus on your own context. Your business, your products or services, and your audience all converge into a completely unique set of circumstances. Use this to your advantage, and put in the work to develop your own social media best practices. By learning what works specifically for you, you’ll find lasting success on your own terms.

In This Episode

• Why finding social media best practices shouldn’t be the goal.
• How to interpret data to gain insight.
• How to start asking the right questions.
• How to set an aspirational anchor.
• Why constraints can help foster creativity.

Quotes From This Episode

“The danger is where we start to misconstrue possibilities as answers and blueprints because best practices miss the very vital detail of our unique context.” — @jayacunzo
The point of intuition is to extract an insight from your environment. Share on X

Resources

• ICUC
• Salesforce
• Break the Wheel