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Why Social Media Best Practices Are Making You Worse, Not Better

Authors: GiniRoberts Jay Acunzo
Posted Under: Social Pros Podcast
Hosted By

Daniel Lemin

Convince & Convert

Hannah Tooker


Leanna Pham

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

Follow Social Pros on LinkedIn.

To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


Jay Acunzo, Founder of Unthinkable Media, joins the Social Pros Podcast to discuss moving beyond best practices and his new book, Break the Wheel.


Creating Your Own Social Media Best Practices

“Five Ways to ____.” “How (insert company name) Does ____.” Headlines like this have become so common as more and more businesses seek out social media best practices.
There is certainly no problem with taking advice from brands who have found success, but it is always important to remember that you are not them. While there may be wisdom to glean from their experience, we often forget that context plays an equally large role in their achievements.
Rather than throwing time and money into imitating these brands, learn what you can from their stories, and focus on your own context. Your business, your products or services, and your audience all converge into a completely unique set of circumstances. Use this to your advantage, and put in the work to develop your own social media best practices. By learning what works specifically for you, you’ll find lasting success on your own terms.

In This Episode

  • Why finding social media best practices shouldn’t be the goal.
  • How to interpret data to gain insight.
  • How to start asking the right questions.
  • How to set an aspirational anchor.
  • Why constraints can help foster creativity.

Quotes From This Episode

“The danger is where we start to misconstrue possibilities as answers and blueprints because best practices miss the very vital detail of our unique context.” — @jayacunzo
The point of intuition is to extract an insight from your environment. Click To Tweet


See you next week!

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