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Why Social Media Best Practices Are Making You Worse, Not Better

Authors: Ray Buckner Jay Acunzo
Posted Under: Social Pros Podcast
Social Pros Podcast logo
Hosted By
Ray Buckner

Anna Hrach

Convince & Convert
Ray Buckner

Daniel Lemin

Convince & Convert
Ray Buckner

Erika Lovegreen

ICUC Social
About Social Pros Podcast:

Social Pros is one of the most popular marketing podcasts in the world, and was recently named the best podcast at the Content Marketing Awards. Listen for real insight on the real people doing real work in social media. You get the inside stories and behind-the-scenes secrets about how companies like Ford, Dell, IBM, ESPN, and dozens more staff, operate, and measure their social media programs.

Thank you to our sponsor ICUC Social.

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


Jay Acunzo, Founder of Unthinkable Media, joins the Social Pros Podcast to discuss moving beyond best practices and his new book, Break the Wheel.

Creating Your Own Social Media Best Practices

“Five Ways to ____.” “How (insert company name) Does ____.” Headlines like this have become so common as more and more businesses seek out social media best practices.
There is certainly no problem with taking advice from brands who have found success, but it is always important to remember that you are not them. While there may be wisdom to glean from their experience, we often forget that context plays an equally large role in their achievements.
Rather than throwing time and money into imitating these brands, learn what you can from their stories, and focus on your own context. Your business, your products or services, and your audience all converge into a completely unique set of circumstances. Use this to your advantage, and put in the work to develop your own social media best practices. By learning what works specifically for you, you’ll find lasting success on your own terms.

In This Episode

  • Why finding social media best practices shouldn’t be the goal.
  • How to interpret data to gain insight.
  • How to start asking the right questions.
  • How to set an aspirational anchor.
  • Why constraints can help foster creativity.

Quotes From This Episode

“The danger is where we start to misconstrue possibilities as answers and blueprints because best practices miss the very vital detail of our unique context.” — @jayacunzo
The point of intuition is to extract an insight from your environment. Click To Tweet


See you next week!

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