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Why Social Media Crisis Management Has Changed Forever

Authors: Jess Bruce Kennedy
Posted Under: Social Pros Podcast
Content Marketing Awards - 2022 Winner Badge - Best Podcast
Hosted By

Anna Hrach

Convince & Convert

Daniel Lemin

Convince & Convert

Erika Lovegreen

ICUC Social
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Oracle, and dozens more, staff, operate, and measure their social media programs.  With 500+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

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Content Marketing Award 2022 Winner

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

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This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


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Bruce Kennedy, Social Media Manager at Cision, joins the Social Pros Podcast to discuss the current state of PR and crisis management.

Preemptive Crisis Management

There was a time when news cycles were long enough to afford businesses a little bit of time to gather and respond to a crisis. These days, however, with the constant connectedness of consumers and the nearly real-time unfolding of news on social media, the only way to respond well is to have a plan.
According to Bruce Kennedy of Cision, your crisis response plan needs to be an integral part of your overall social media strategy. Many of the features that have become available to businesses on various platforms, such as increasingly powerful analytics and the ability to live stream video, can benefit your crisis plan.
Analytics help you see what comments and posts are gathering attention, allowing you to prioritize your response and stop a potential crisis before it happens. Similarly, live streaming video allows you to respond in an instantaneous and personal way while also providing immediate feedback as to how your message is being received. By incorporating these ideas into your crisis management strategy, you can more effectively respond to any current crisis, prevent potential troubles, and ultimately help your business stay on a path to growth and success.

In This Episode

  • How to stay relevant in PR.
  • Why Twitter is still the biggest social platform for PR.
  • How content creators differ from traditional journalists.
  • Why crisis planning is mandatory.
  • How analytics have helped businesses prioritize responses on social media.
  • How Facebook Live has changed crisis management.

Quotes From This Episode

“As analytics have become more advanced, brands have gotten less knee-jerk in terms of how they respond on social.” — @BruceKennedy1
The best thing you can do is get out there and start doing the work. Click To Tweet


See you next week!

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