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Why Social Pros Don’t Have to Know it All

Posted Under: Social Pros Podcast
Hosted By

Daniel Lemin

Convince & Convert

Hannah Tooker


Leanna Pham

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

Follow Social Pros on LinkedIn.

To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


If you’re feeling the pressure as a social media manager, this episode of Social Pros is for you. We welcomed Hannah Tooker, VP of Content at LaneTerralever, to talk about why social pros don’t need to know it all and what we can do instead.

You Don’t Have to Be Everything to Everyone 

With new platforms popping up, ever-changing trends, and a mass of competition, social pros have a lot to keep up with. But in this episode of Social Pros, our guest wants to take the pressure off social media managers. 

Hannah Tooker, VP of Content at LaneTerralever, joins this episode to give us a behind-the-scenes look at how she manages social media strategies for brands while offering tips for other social pros. She explains that social pros can’t always be “everything to everyone” – and why that’s okay! 

We dig into core topics such as tone of voice, tailoring strategies per channel, knowing your audience, and more. She also shares how she helped to launch a highly successful campaign for PetSmart. 

In This Episode:

  • 3:02 – Hannah’s role at LaneTerraleaver 
  • 4:28 – The challenge of staying ahead on social  
  • 7:38 – When to push on new ideas with clients 
  • 10:39 – Cleaning up after bad advice clients have received in the past 
  • 13:20 – How Hannah coaches clients  
  • 16:08 – Getting the tone of voice right for brands 
  • 17:37 – Hannah describes a successful campaign she worked on for PetSmart Charities  
  • 23:01 – How to navigate big changes in the social media landscape 
  • 26:43 – How Hannah began her social pro career  
  • 29:25 – The final two questions 

Quotes From This Episode:

We won't start work on a new social account without taking a look at their foundational strategy. And if that's not readily available, then we will work with them to create one. Click To Tweet
Who is doing the talking here is just as important as who they’re talking to. And then how are they saying what they’re saying? And it’s not going to be the same for every channel.” @hannahmtook
We want to be innovative when it makes sense. And we want to be innovative when it’s the best use of our time. And honestly, I think where it goes back to figuring out what channels are the right channels to meet the people that you’re trying to talk to.” @hannahmtook


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