What Great Brands Do That Good Brands Don't in Content Marketing
Okay content is easy. Killer content is hard. This nifty eBook shows you the difference, based on our real-world work with dozens of brands. A must-read!
Ahava Leibtag, President of Aha Media Group, joins the Content Experience Show to discuss the intersection of content strategy with content marketing.
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In a world of endless options and convenience, consumers are looking for experiences. The discovery process, purchase, use of your product is an experience for your customers, and your content strategy has to take that into account.
Unfortunately, many businesses get sidetracked when trying to create that amazing experience. It all begins and ends with the content. A great-looking user interface or killer branding are certainly a part of your content strategy, but it is all pointless if they lead your customers to lackluster content.
As a content strategist, this means having a firm grasp on the goals and ideals of your business while communicating them effectively to your audience. You are the bridge between your brand and the customer, so being able to translate the promises and values of your business into a format with which your consumers can relate and connect is key. Quality content is the heart of the customer experience.
“You can have content strategy without content marketing, but you can’t have content marketing without content strategy.” — @ahaval
If you don't know how the company makes money, you’re not going to be able to do a great job as a content strategist. Click To Tweet“If we speak to our audience in a way that feels comfortable to them, they’re going to begin to develop that trust with us. That’s where content strategy and content marketing really intersect.” — @ahaval
What is your favorite guilty pleasure book?
Ahava doesn’t believe in guilty pleasures. If you like it and get something out of it, it’s a good book!
What are you binge-watching right now?
Ahava’s binge-watching schedule mostly revolves around her kid’s interests. Lately, she’s been watching the Marvel movies with her son and The Great British Baking Show with her daughter!
See you next week!
Okay content is easy. Killer content is hard. This nifty eBook shows you the difference, based on our real-world work with dozens of brands. A must-read!