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About The Content Experience Show:
Welcome to The Content Experience Show where content experience is the new content marketing. It’s not only about reaching our audiences where they are, but engaging them with a personalized experience of meaningful, useful content that they’ll take with them over time. The guests on the Content Experience Show share strategies, tips, and real-world examples of how they’re taking their content marketing to the next level and providing their current and prospective customers with a true content experience. This isn’t just a trend. It’s a movement.
Apple Podcast Reviews:
It doesn't get any better for content marketers. They present a balanced, insightful discussion of current trends and ask all the right questions. Their guest list is a "Who's Who" of content professionals. Outstanding.
Jared Johnson PianoI love listening to marketing podcasts and this one is on my must-listen to list. Very knowledgable hosts and topical discussions.
The Marketing Book Podcast
Ahava Leibtag, President of Aha Media Group, joins the Content Experience Show to discuss the intersection of content strategy with content marketing.
The Experience Begins With Content Strategy
In a world of endless options and convenience, consumers are looking for experiences. The discovery process, purchase, use of your product is an experience for your customers, and your content strategy has to take that into account.
Unfortunately, many businesses get sidetracked when trying to create that amazing experience. It all begins and ends with the content. A great-looking user interface or killer branding are certainly a part of your content strategy, but it is all pointless if they lead your customers to lackluster content.
As a content strategist, this means having a firm grasp on the goals and ideals of your business while communicating them effectively to your audience. You are the bridge between your brand and the customer, so being able to translate the promises and values of your business into a format with which your consumers can relate and connect is key. Quality content is the heart of the customer experience.
In This Episode
- Why content strategy is separate but complementary to content marketing.
- How Aha Media started the November Writing Challenge.
- Why you should read your writing out loud.
- Why content is the most critical component of the user experience.
- The importance of using “plain language” in your content.
Quotes From This Episode
“You can have content strategy without content marketing, but you can’t have content marketing without content strategy.” — @ahaval
If you don't know how the company makes money, you’re not going to be able to do a great job as a content strategist. Click To Tweet
“If we speak to our audience in a way that feels comfortable to them, they’re going to begin to develop that trust with us. That’s where content strategy and content marketing really intersect.” — @ahaval
Resources
Content Experience Lightning Round
What is your favorite guilty pleasure book?
Ahava doesn’t believe in guilty pleasures. If you like it and get something out of it, it’s a good book!
What are you binge-watching right now?
Ahava’s binge-watching schedule mostly revolves around her kid’s interests. Lately, she’s been watching the Marvel movies with her son and The Great British Baking Show with her daughter!
See you next week!
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