Hosted By
Apple Podcast Reviews:
It doesn't get any better for content marketers. They present a balanced, insightful discussion of current trends and ask all the right questions. Their guest list is a "Who's Who" of content professionals. Outstanding.
Jared Johnson PianoI love listening to marketing podcasts and this one is on my must-listen to list. Very knowledgable hosts and topical discussions.
The Marketing Book Podcast
Andi Robbins, Integration Director at Riester, joins the Content Experience Show to discuss account managers and ways to collaborate effectively on content.
Stop, Collaborate, and Listen!
The customer is always right, right? This may seem like a cut and dry statement, but in reality, the answer can be a little more complex. In the content world, this can often cause tension when you have a content team working to create the best content possible and an account manager whose primary objective is to keep the client happy.
Having a content team and an account manager square up to defend separate objectives is a surefire way to end up with a less than stellar product. When it seems like the client and the content team are suggesting two different things, it’s important to remember that everyone is on the same side. The ultimate goal isn’t just to pacify a stressed-out client or even to create a breathtaking piece of art. The goal of any project is to help the client achieve their business objectives—and the client might not know what that looks like.
Whichever side you may sit on in this scenario, everyone is at the table for a reason. As Andi Robbins of Riester says, “Be a part of the conversation. Don’t dominate it.” You may be surprised at the value of an opinion you might otherwise ignore, and you will certainly set yourself up to create a better final product.
In This Episode
- How to lead by being a part of the conversation.
- How to work collaboratively between content strategists and account managers.
- Tips for effectively selling content.
- How to approach strategy change with a client.
- How to create better content.
Quotes From This Episode
“Allow yourself to be part of the conversation, as opposed to always driving and determining the conversation.” — @AndiRobbins
“People tend to see more value when you’re not trying to shove it down everybody’s throat.” — @AndiRobbins
Make sure that you're not wasting the good ideas on the wrong occasion. Share on X
Resources
Content Experience Lightning Round
What are you currently binge watching?
Andi just finished The Handmaid’s Tale, and she’s also a huge fan of Billions!
If you had a free ticket to anywhere in the world, where would you go?
Even though she’s been there before, Andi would go back to Paris!
See you next week!
Join the Social Pros LinkedIn Community
Join a community of real social pros doing social media on LinkedIn. Receive all the inspiration and ideas straight to your feed and add your thoughts to the conversation.
