Why the Cisco Talent Brand Program in Social Is So Fabulous

Candidates and Customers

Successful businesses—regardless of size, location, product, or any other defining factor—know to embrace marketing. Simply put, you have to tell your audience about yourself and your products so that they can become customers.
Carmen Collins and her team at Cisco know that just as you would market your brand to your potential customers, you should also be marketing to your potential employees. While your more consumer-focused content will help establish your brand values and personality, developing your talent brand will help you establish your values as a company for prospective employees.
By engaging your employees to show what they love about working for you, you can establish a strong talent brand for potential candidates. Furthermore, at Cisco, Carmen has shown that establishing your talent brand can build excitement and camaraderie within your current team.

In This Episode

• How to develop “EGC,” employee generated content.
• Tips for marketing a talent brand through social.
• How to balance content geared towards consumers with talent brand content.
• How to incorporate interns into social strategy and testing.
• Why review sites are affecting talent acquisition.

Quotes From This Episode

“Employees get excited to know they have a story, and then their team gets excited and shares their stories.” — @CShirkeyCollins
“There’s always something awesome to tell.” — @CShirkeyCollins
Your customers can become your candidates and your candidates can become your customers, so there's really not a split between your company narrative and your culture narrative. Share on X

Resources

• The Complete Guide to Social Media for B2B Marketers
• TechSmith
• Cisco