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Why the Cisco Talent Brand Program in Social Is So Fabulous

Authors: Jess Carmen Collins
Posted Under: Social Pros Podcast
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Hosted By
Jess

Anna Hrach

Convince & Convert
Jess

Daniel Lemin

Convince & Convert
Jess

Erika Lovegreen

ICUC Social
About Social Pros Podcast:

Social Pros is one of the most popular marketing podcasts in the world, and was recently named the best podcast at the Content Marketing Awards. Listen for real insight on the real people doing real work in social media. You get the inside stories and behind-the-scenes secrets about how companies like Ford, Dell, IBM, ESPN, and dozens more staff, operate, and measure their social media programs.

Thank you to our sponsor ICUC Social.

Follow Social Pros on LinkedIn.

To inquire to be or recommend a guest, please email leanna@convinceandconvert.com.


Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!

@Will31C

This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!

@Simonstone95

Love the podcast - informative, in depth and spot on for any business size.

@MissTriathlon

Carmen Collins, Sr. Social Media & Talent Brand Manager at Cisco, joins the Social Pros Podcast to discuss building a talent brand through social.

Candidates and Customers

Candidates and Customers

Successful businesses—regardless of size, location, product, or any other defining factor—know to embrace marketing. Simply put, you have to tell your audience about yourself and your products so that they can become customers.
Carmen Collins and her team at Cisco know that just as you would market your brand to your potential customers, you should also be marketing to your potential employees. While your more consumer-focused content will help establish your brand values and personality, developing your talent brand will help you establish your values as a company for prospective employees.
By engaging your employees to show what they love about working for you, you can establish a strong talent brand for potential candidates. Furthermore, at Cisco, Carmen has shown that establishing your talent brand can build excitement and camaraderie within your current team.

In This Episode

  • How to develop “EGC,” employee generated content.
  • Tips for marketing a talent brand through social.
  • How to balance content geared towards consumers with talent brand content.
  • How to incorporate interns into social strategy and testing.
  • Why review sites are affecting talent acquisition.

Quotes From This Episode

“Employees get excited to know they have a story, and then their team gets excited and shares their stories.” — @CShirkeyCollins
“There’s always something awesome to tell.” — @CShirkeyCollins
Your customers can become your candidates and your candidates can become your customers, so there's really not a split between your company narrative and your culture narrative. Click To Tweet

Resources


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