Skip to main

Why the Cisco Talent Brand Program in Social Is So Fabulous

Authors: Jess Carmen Collins
Posted Under: Social Pros Podcast
Hosted By

Daniel Lemin

Convince & Convert

Hannah Tooker


Leanna Pham

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

Follow Social Pros on LinkedIn.

To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


Carmen Collins, Sr. Social Media & Talent Brand Manager at Cisco, joins the Social Pros Podcast to discuss building a talent brand through social.

Candidates and Customers

Candidates and Customers

Successful businesses—regardless of size, location, product, or any other defining factor—know to embrace marketing. Simply put, you have to tell your audience about yourself and your products so that they can become customers.
Carmen Collins and her team at Cisco know that just as you would market your brand to your potential customers, you should also be marketing to your potential employees. While your more consumer-focused content will help establish your brand values and personality, developing your talent brand will help you establish your values as a company for prospective employees.
By engaging your employees to show what they love about working for you, you can establish a strong talent brand for potential candidates. Furthermore, at Cisco, Carmen has shown that establishing your talent brand can build excitement and camaraderie within your current team.

In This Episode

  • How to develop “EGC,” employee generated content.
  • Tips for marketing a talent brand through social.
  • How to balance content geared towards consumers with talent brand content.
  • How to incorporate interns into social strategy and testing.
  • Why review sites are affecting talent acquisition.

Quotes From This Episode

“Employees get excited to know they have a story, and then their team gets excited and shares their stories.” — @CShirkeyCollins
“There’s always something awesome to tell.” — @CShirkeyCollins
Your customers can become your candidates and your candidates can become your customers, so there's really not a split between your company narrative and your culture narrative. Click To Tweet


See you next week!

Join the Social Pros LinkedIn Community

Join a community of real social pros doing social media on LinkedIn. Receive all the inspiration and ideas straight to your feed and add your thoughts to the conversation.

Follow Social Pros on LinkedIn

Subscribe to Social Pros Podcast

b2b influencer