About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
Follow Social Pros on LinkedIn.
Sponsored by: ICUC
To inquire about becoming a guest, please email our Executive Producer, Leanna Pham, at firstname.lastname@example.org.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!@Arlie K
This is absolutely an awesome listen for anyone in communications or social media!!@Will31C
This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!@Simonstone95
Love the podcast - informative, in depth and spot on for any business size.@MissTriathlon
Michael Brito, author of the new book Your Brand: The Next Media Company, joins the Social Pros Podcast this week to discuss why all brands should think more like media companies, how to discover and champion your brand’s story, and why brands need to tune out when people say that corporate blogging is dead. Read […]
Michael Brito, author of the new book Your Brand: The Next Media Company, joins the Social Pros Podcast this week to discuss why all brands should think more like media companies, how to discover and champion your brand’s story, and why brands need to tune out when people say that corporate blogging is dead.
Read on for some of the highlights and tweetable moments, or listen to the full podcast.
Please Support Our Sponsors
Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn’t do it without their help! This week:
- From ExactTarget, a free downloadable poster called The Mobile Lifecycle Roadmap.
- From Cision, a free ebook called Power Your Story: Content Marketing Essentials.
- From Janrain, a free guide to improve your conversion rates and your data quality.
- And from Expion, a free report on the top 50 retail brands’ social media use in 2013.
Click the play button to listen here:
Download the audio file:
The RSS feed is: http://feeds.feedburner.com/socialprospodcast
Find us on iTunes: http://itunes.apple.com/us/podcast/convince-convert-blog-social/id499844469
“Brands need to start thinking like media companies if they truly want to reach consumers.” -@britopian (tweet this)
“There is literally not a single person in social media who has any right to be uppity.” -@jaybaer (tweet this)
Think Like a Media Company
Michael’s first book, Smart Business, Social Business: A Playbook for Social Media in Your Organization, was a call to action for business: attention all brands – become social for the sake of becoming social! Some marketers still wanted to know, though, “What’s in it for me?”
Enter Michael’s new book, Your Brand: The Next Media Company. This second book takes the strategies he outlined in Smart Business, Social Business and applies them to everyday situations, proving that every brand – large and small – needs to start thinking like a media company in order to get their message out to consumers. Media companies have five characteristics that all brands can adopt in this increasingly social world:
- They are content machines.
- They are storytellers.
- That story is relevant to someone at some time.
- That content is ubiquitous.
- They are agile.
The idea is not for every realtor, summer camp, and tech startup to buy advertisements and start making money off their online content. Michael instead proposes a new paradigm for these brands wherein they think more like a media company: making use of contributors (employees and customers) to tell the brand’s story.
“Customers are already telling the brand’s story,” Michael says. It’s just a matter of capturing that with intention.
He points out that tweets and Facebook posts are not indexed by Google and stresses that brands should work on including long-form content in their online presence, whether it be YouTube or blogging or the like, so that potential customers can find the brand’s story when they are looking for it. “Too many social media marketers forget about that.”
So when it comes to content, is it about speed or volume? Neither, says Michael; it’s about quality and helpfulness.
Four Your Information
How did you get involved with social media?
Michael’s first involvement with social media was as a community manager. He worked for a VOIP company called 8×8 as Director of Marketing. He created a community for customers to help solve each other’s problem.
What do you like best about social media?
“For me, it’s the personal connections.” When you’ve met someone online first, then you have a special connection with them when you finally meet them in person. It’s a kind of history that you both share.
What do you like least about social media?
“We constantly talk in a vacuum,” Michael says. People’s egos can defeat the purpose of social, and it puts a bad taste in his mouth. Constantly talking about yourself or talking down to others is not adding value, and that is the whole point. It can be easy to lose sight of that in the everyday rush of the social sphere.
If you could do a Skype call with any living person, who would it be?
Malcolm Gladwell: an excellent author, a great thinker, and someone who Michael holds in high regard.
See you next week!