About Social Pros Podcast:
Social Pros is one of the most popular marketing podcasts in the world, and was recently named the best podcast at the Content Marketing Awards. Listen for real insight on the real people doing real work in social media. You get the inside stories and behind-the-scenes secrets about how companies like Ford, Dell, IBM, ESPN, and dozens more staff, operate, and measure their social media programs.
Thank you to our sponsor ICUC Social.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!@Arlie K
This is absolutely an awesome listen for anyone in communications or social media!!@Will31C
This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!@Simonstone95
Love the podcast - informative, in depth and spot on for any business size.@MissTriathlon
Nick Westergaard, Author and Chief Brand Strategist at Brand Driven Digital, joins the Social Pros Podcast to discuss all things branding and why it is so much more than a marketing term.
What Makes A Powerful Brand?
Branding is important. You likely won’t find anyone who will argue against that, but great branding goes so much deeper than simply creating a great logo.
Design work and aesthetic can certainly go a long way in gaining visual recognition for your business. However, to truly break through the noise and build an audience of loyal customers, your brand has to stand on multiple pillars that ultimately encompass every aspect of you, your product, how your customers interact with you, and their overall experience.
In the end, these are the elements that build a brand, and brands with true staying power have been built upon a consistent foundation that is recognized in every aspect of the customer journey.
In This Episode
- Why good branding will help you break through the noise
- Why your branding is more than design
- How to balance control over your brand vs how your audience defines it
- Why social media may be shifting from storytelling to direct selling
- Why branding should be bigger than just marketing
Quotes From This Episode
The challenge is to not only have the right kind of content, but the right kind of brand behind that content. Click To Tweet
Brand has to be bigger than the marketing department. Click To Tweet
“What sense of making someone’s life easier does your brand appeal to and how can you communicate that with your brand?” — @NickWestergaard
See you next week!