Why You Can’t Reverse Engineer Social Media Success

Fostering Creativity

We can’t deny that social media is an invaluable tool for businesses. Whether you are a freelancer or part of a multi-million dollar corporation, social has made authentic connection with your customers a possibility on an unprecedented scale.
As businesses have bought into social more and more, the need for tangible metrics has given rise to deeper analytics. Unfortunately, as marketers and creators, it is very easy to become obsessed with the numbers and lose sight of our own creativity.
According to author Srinivas Rao, the most important thing is to stay focused on that creativity. Create for your own sake, and let your content speak for itself. By focusing less on metrics, you can create with authenticity and ultimately provide more value to your business and your customers.

In This Episode

• Why you shouldn’t care about metrics as much.
• Why you should create for yourself rather than creating what seems successful.
• How comparison is toxic to success.
• Why you are the biggest factor in achieving your goals.

Quotes From This Episode

“When the metrics get prioritized over the message and the promotion gets prioritized over the product, the end result is actually worse than it would be if it was the other way around.” — @UnmistakableCEO
“What is causing less creativity is the fact that our consumption habits are out of whack.” — @UnmistakableCEO
The only viable strategy to build an audience in the long run is to be so good they can't ignore you. Share on X
If an organization wants to innovate, they should encourage their employees to create. Share on X

Resources

• Unmistakable Creative
• Salesforce
• Talk Triggers
• CoSchedule