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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
Follow Social Pros on LinkedIn.
To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at leanna@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
Srinivas Rao, Founder/Chief Creative Instigator at Unmistakable Creative, joins the Social Pros Podcast to discuss his new book and reclaiming creativity.
Fostering Creativity
We can’t deny that social media is an invaluable tool for businesses. Whether you are a freelancer or part of a multi-million dollar corporation, social has made authentic connection with your customers a possibility on an unprecedented scale.
As businesses have bought into social more and more, the need for tangible metrics has given rise to deeper analytics. Unfortunately, as marketers and creators, it is very easy to become obsessed with the numbers and lose sight of our own creativity.
According to author Srinivas Rao, the most important thing is to stay focused on that creativity. Create for your own sake, and let your content speak for itself. By focusing less on metrics, you can create with authenticity and ultimately provide more value to your business and your customers.
In This Episode
- Why you shouldn’t care about metrics as much.
- Why you should create for yourself rather than creating what seems successful.
- How comparison is toxic to success.
- Why you are the biggest factor in achieving your goals.
Quotes From This Episode
“When the metrics get prioritized over the message and the promotion gets prioritized over the product, the end result is actually worse than it would be if it was the other way around.” — @UnmistakableCEO
“What is causing less creativity is the fact that our consumption habits are out of whack.” — @UnmistakableCEO
The only viable strategy to build an audience in the long run is to be so good they can't ignore you. Click To Tweet
If an organization wants to innovate, they should encourage their employees to create. Click To Tweet
Resources
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