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Why Your Business Must Have a Documented Content Strategy

Authors: GiniRoberts Robert Rose
Posted Under: The Content Experience Show
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Hosted By

Anna Hrach

Convince & Convert
About The Content Experience Show:

Welcome to The Content Experience Show where content experience is the new content marketing. It’s not only about reaching our audiences where they are, but engaging them with a personalized experience of meaningful, useful content that they’ll take with them over time. The guests on the Content Experience Show share strategies, tips, and real-world examples of how they’re taking their content marketing to the next level and providing their current and prospective customers with a true content experience. This isn’t just a trend. It’s a movement.

Apple Podcast Reviews:

It doesn't get any better for content marketers. They present a balanced, insightful discussion of current trends and ask all the right questions. Their guest list is a "Who's Who" of content professionals. Outstanding.

Jared Johnson Piano

I love listening to marketing podcasts and this one is on my must-listen to list. Very knowledgable hosts and topical discussions.

The Marketing Book Podcast

Robert Rose, Chief Troublemaker at The Content Advisory, joins the Content Experience Show to discuss why you need a documented content strategy.


Stay On Track

Content marketing is not a sprint. It is more akin to a long distance relay, where careful planning and teamwork are critical to reaching the goal. This is why it is extremely important that your business has a documented content strategy.
As your goals become greater and more hands are required to create your content, you still need to maintain a consistent voice and brand image to build trust with your growing audience. A documented content strategy gives everyone on the team a reference point and keeps things moving down the right track.
Of course, it is always better to start with a documented content strategy. But even if you are a mature business with years of success, it can only benefit your brand to take the time to create one now!

In This Episode

  • Why a documented content strategy is crucial.
  • Why content marketing is a long-term investment.
  • How to determine whether or not various marketing efforts should continue.
  • Why the content experience should come before format in the content strategy.
  • How Netflix and YouTube have affected the world of video content.

Quotes From This Episode

“Content marketing is not going to provide contribution to the business immediately.” — @Robert_Rose
Facebook, LinkedIn, and Twitter are the ABC, CBS, and NBC of our time. Click To Tweet


Content Experience Lightning Round

What kind of food do you usually bring to a Super Bowl party?
Rober is a huge fan of Mexican food, so he usually brings a nice spread of tequila, guacamole, and tacos!
What was your favorite Super Bowl commercial this year?
Robert loved the Budweiser commercial featuring a Bob Dylan song!
See you next week!

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