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Why Your Content Team Needs an Editor

Authors: Jess Joe Griffin
Posted Under: The Content Experience Show
Content Experience Show Logo
Hosted By

Anna Hrach

Convince & Convert
About The Content Experience Show:

Welcome to The Content Experience Show where content experience is the new content marketing. It’s not only about reaching our audiences where they are, but engaging them with a personalized experience of meaningful, useful content that they’ll take with them over time. The guests on the Content Experience Show share strategies, tips, and real-world examples of how they’re taking their content marketing to the next level and providing their current and prospective customers with a true content experience. This isn’t just a trend. It’s a movement.

Apple Podcast Reviews:

It doesn't get any better for content marketers. They present a balanced, insightful discussion of current trends and ask all the right questions. Their guest list is a "Who's Who" of content professionals. Outstanding.

Jared Johnson Piano

I love listening to marketing podcasts and this one is on my must-listen to list. Very knowledgable hosts and topical discussions.

The Marketing Book Podcast

Joe Griffin, CEO and Co-Founder of ClearVoice, joins the Content Experience Show to discuss strategies for consistently creating good content and the importance of a single editor.


The Editor Holds the Key

Good content is crucial, and to get good content, a good writer is crucial. Is that the bottom line, however? Get a good writer, and content is sure to follow?
Unfortunately, regardless of how good your writer may be, an environment that isn’t conducive to creativity and leaves too much of the process on their shoulders can actually lead to lower quality and even less content. According to Joe Griffin of ClearVoice, you have to give writers an environment that fosters their creativity. This includes allowing them to focus on the writing, and only on the writing.
This is where the editor steps in. While many companies make the mistake of expecting their writers to be both writers and editors, having a dedicated editor can give your writer the freedom to live in their creativity and continue to produce stellar content, while your editor ensures the consistency of your brand voice.

In This Episode

  • Why a good managing editor is so important for creating good content in today’s market.
  • Why there should be one editor or editing department rather than editors spread throughout multiple departments.
  • How to set up a practical content creation plan.

Quotes From This Episode

To get great writing, you need an environment of creativity Click To Tweet
“The managing editor is the gatekeeper of the brand voice.” — @joegriffin
When it comes to the final approval process, I would say have as few people as possible. Click To Tweet

Content Experience Lightning Round

We learned a little bit about your obsession with video gaming. Maybe you can give us an idea of where you geek out on that stuff.
Joe is a huge fan of historically themed video games like Civilization and also spends a lot of time playing multiplayer RPGs like Defense of the Ancients!
Are you a fan of VR or a non-fan?
Joe says he “kind of loves” VR but has a hard time imagining dedicating the necessary space to it in his own home.
See you next week!

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