About The Content Experience Show:
Welcome to The Content Experience Show where content experience is the new content marketing. It’s not only about reaching our audiences where they are, but engaging them with a personalized experience of meaningful, useful content that they’ll take with them over time. The guests on the Content Experience Show share strategies, tips, and real-world examples of how they’re taking their content marketing to the next level and providing their current and prospective customers with a true content experience. This isn’t just a trend. It’s a movement.
Apple Podcast Reviews:
It doesn't get any better for content marketers. They present a balanced, insightful discussion of current trends and ask all the right questions. Their guest list is a "Who's Who" of content professionals. Outstanding.Jared Johnson Piano
I love listening to marketing podcasts and this one is on my must-listen to list. Very knowledgable hosts and topical discussions.The Marketing Book Podcast
Sangram Vajre, Co-Founder and CMO of Terminus, joins the Content Pros Podcast to share his revolutionary approach to flipping the sales funnel on its head, embracing the competition, and the importance of converting ex-prospects into advocates.
Challenging the Sales Status Quo
We all know the sales funnel. We are familiar with its design, function, and purpose. But what if somebody came along and told you that your funnel had been upside down this whole time? And that starting with a narrow field of prospects and expanding as you went was actually better than whittling down from a large pool to a handful of qualified leads and customers? It seems crazy, right?
Sangram Vajre has found that turning the sales cycle literally on its head is the best approach to closing deals and building a foundation of advocates. The new revenue model has become all about customer experience. His revolutionary approach has spurred a movement within martech and given rise to a series of festivals, conferences, and virtual summits that are drawing in hundreds of marketing specialists from around the world and challenging the status quo on a daily basis.
In This Episode
- How the most popular approach to sales is leading to a decrease in customers
- Why challenging the status quo means embracing the competition
- How losing prospects leads to gaining advocates
- Why building a community means proactively adding value to you customer’s day
Quotes From This Episode
“At the end of the day, these customers are online and talking about stuff. As a marketing team, we have access to all of this information.” —@sangramvajre
“We need to be more of an experience engine because customer experience is customer success.” —@sangramvajre
“We learned that we can turn our prospects who are not our customers into our advocates.” —@sangramvajre
“Turning prospects into advocates is the most important job marketers need to be doing.” —@sangramvajre
“People underestimate the power of personal touch.” —@sangramvajre
- Sangram Vajre on Twitter: @sangramvajre
- #FlipMyFunnel on Facebook, Twitter, and Slack
- Creating the First Ever MarTech “Customer Experience” Stack
- Jill Rowley
What did you want to be when you grew up?
Unsurprisingly, the innovative young Sangram wanted to be a pilot, soaring high in the sky and looking down at the world from a completely different perspective than everybody else. With the launch of FlipMyFunnel, he seems to have created this experience on his own through martech!