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Wig-Wearing Turtle Videos and More Stories with TAMI

Posted Under: Social Pros Podcast
New Social Pros Cover Image
Hosted By

Daniel Lemin

Convince & Convert

Hannah Tooker


Leanna Pham

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

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Imagine taking thousands of hours of archive footage and hand-picking the perfect clips for social media. Well, that’s how today’s Social Pros guests have become super popular on numerous platforms.
Hear how Caroline Frick, Founder and Executive Director, and Elizabeth Hansen, Managing Director of the Texas Archive of the Moving Image amplify their work on social in this episode.

How Social Amplifies TAMI’s Archiving Work 

We are delighted to welcome Caroline Frick, Founder and Executive Director, and Elizabeth Hansen, Managing Director of the Texas Archive of the Moving Image, onto this week’s Social Pros. 

In this episode, Caroline and Elizabeth explain what they do and explore how using social media has helped amplify their hard work and attract brand-new audiences to their website. 

Plus, they explain the links between archiving and social media and why they’re the perfect match, how they select archive footage for social and how they measure engagement. 

The guests also highlight their free digitization program, impart some incredible advice and share the story of a certain wig-wearing turtle…there’s a lot of wig-wearing turtle chat! 

In This Episode:

  • 3:51 – Introducing Caroline Frick and Elizabeth Hansen 
  • 6:46 – An overview of the Texas Archive of the Moving Image 
  • 14:22 – How TAMI balance their day-to-day PLUS social 
  • 17:36 – How TAMI select archive footage for social 
  • 19:37 – Explaining a certain wig-wearing turtle 
  • 29:37 – How TAMI measure social media success 
  • 31:31 – TAMI’s free digitization programme 
  • 35:13 – Caroline and Elizabeth provide top tips for social pros

Quotes From This Episode:

The work we do is not just necessarily embedded in the past but very much part of the social media ecosphere Click To Tweet

Us taking our archives to social is us welcoming people into the archive and welcoming those connections.” Elizabeth Hansen

Social media changes so fast so be able to be OK with moving on and trying something else…because that’s all you can really do.” Elizabeth Hansen


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