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Wig-Wearing Turtle Videos and More Stories with TAMI

Posted Under: Social Pros Podcast
Hosted By

Anna Hrach

Convince & Convert

Daniel Lemin

Convince & Convert

Erika Lovegreen

ICUC Social
About Social Pros Podcast:

Social Pros is one of the most popular marketing podcasts in the world, and was recently named the best podcast at the Content Marketing Awards. Listen for real insight on the real people doing real work in social media. You get the inside stories and behind-the-scenes secrets about how companies like Ford, Dell, IBM, ESPN, and dozens more staff, operate, and measure their social media programs.

Thank you to our sponsor ICUC Social.

To inquire to be or recommend a guest, please email

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


Imagine taking thousands of hours of archive footage and hand-picking the perfect clips for social media. Well, that’s how today’s Social Pros guests have become super popular on numerous platforms.
Hear how Caroline Frick, Founder and Executive Director, and Elizabeth Hansen, Managing Director of the Texas Archive of the Moving Image amplify their work on social in this episode.

How Social Amplifies TAMI’s Archiving Work 

We are delighted to welcome Caroline Frick, Founder and Executive Director, and Elizabeth Hansen, Managing Director of the Texas Archive of the Moving Image, onto this week’s Social Pros. 

In this episode, Caroline and Elizabeth explain what they do and explore how using social media has helped amplify their hard work and attract brand-new audiences to their website. 

Plus, they explain the links between archiving and social media and why they’re the perfect match, how they select archive footage for social and how they measure engagement. 

The guests also highlight their free digitization program, impart some incredible advice and share the story of a certain wig-wearing turtle…there’s a lot of wig-wearing turtle chat! 

In This Episode:

  • 3:51 – Introducing Caroline Frick and Elizabeth Hansen 
  • 6:46 – An overview of the Texas Archive of the Moving Image 
  • 14:22 – How TAMI balance their day-to-day PLUS social 
  • 17:36 – How TAMI select archive footage for social 
  • 19:37 – Explaining a certain wig-wearing turtle 
  • 29:37 – How TAMI measure social media success 
  • 31:31 – TAMI’s free digitization programme 
  • 35:13 – Caroline and Elizabeth provide top tips for social pros

Quotes From This Episode:

The work we do is not just necessarily embedded in the past but very much part of the social media ecosphere Click To Tweet

Us taking our archives to social is us welcoming people into the archive and welcoming those connections.” Elizabeth Hansen

Social media changes so fast so be able to be OK with moving on and trying something else…because that’s all you can really do.” Elizabeth Hansen


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