One of my favorite new projects is The Baer Facts, a short weekly video I’m producing with my friends at ExactTarget(a long-time client and provider of amazing interactive marketing software).
My pal Kyle Lacy heads up content marketing for the company, and he and I are doing a short video rant that each week targets a social media or content controversy or misunderstanding. It gives me an opportunity to let my inner cranky old man sneak out. I am, after all, officially middle-aged. I haven’t shouted “Get Off My Lawn, You Meddling Kids!” in an episode yet, but we’re just getting started.
You can view the first four Baer Facts episodes below. They are posted on YouTube in the ExactTarget channel each week, as well as embedded on their blog.
Would love to hear what you think of the concept, which is very much inspired by the daily, “2 minute rundown” videos my friend Bob Knorpp used to do with Peter Shankman (they had the advantage of being in the same room each time).
Love it or hate it, what’s your take on The Baer Facts? Also, if you have ideas for controversies or burning issues you’d like me to attack on the segment, please let me know in the comments. I could use some suggestions from you, please.
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