How to Use One-to-One Video to Make People Swoon

How personal, one-to-one videos can be used to motivate and persuade in multiple business contexts, with examples and case studies from Jay Baer.
Why Trust An E-commerce Company?

What makes shoppers trust an e-commerce company? This interview sheds light on some answers for marketers.
Video Is Now the Most Desirable Skill in Marketing

New research says video is now the most sought after skill in marketing, moving past design and writing.
New Research Shows Video Is the New Blogging

Companies make an average of 18 videos per month. Plus, many more video content marketing facts from new research, summarized by Jay Baer.
3 New Things Digital Marketers Will Love

3 new content series from Jay Baer and Convince and Convert designed to educate marketers and business owners in 2017
The Content Marketing Trend Literally Worth Watching

The content marketing trend for 2016 that will disrupt the entire business, according to Jay Baer.
Is Blab the Savior of Podcasting and Online Radio

Podcasting is on fire, with listenership soaring, and the number of podcasts multiplying like Tribbles, including our own podcast proliferation here at Convince & Convert Media. But even with all that growth, podcasting is still a niche media type seemingly destined to be a tertiary way to get entertained or informed. But maybe, just maybe, […]
Newspapers Fail When They Don’t Contain News

Hey, here’s an idea. What if newspapers actually contained real news? Recently, I grabbed the USA Today as I often do while on the road (in this case, in Nashville Tennessee for the Marketing United conference) I get most of my news online (as you probably do as well). But I still read a newspaper every […]
4 Tips for Sharing Videos On Facebook

Facebook video is hotter than ever, with more uploads than YouTube. Make the most of your next Facebook campaign with these 4 sharing tips.
Better YouTube Marketing in 5 Steps

Successful video marketing isn’t just about camera choice and top-notch editing. Quality video content needs the right formula of execution.
How to Make Better Visualizations for Your Blog

Boost your content exposure with eye-catching visual content and the right distribution channels. These tools will show you how.
Should Social Media Be Taught in High School

Teens are using social media almost universally, and aren’t as careful as they should be about their data and identities. Should social media be a mandatory class in U.S. high schools?
The Best Video Content About the Greatest Feeling on Earth

You need to identify your underlying message. What are you trying to say? Brands need to stop talking about themselves and start telling a story.
How Nokia and Volkswagen Are Embracing 360 Storytelling In New Video Campaigns

The level of video quality found through smartphone cameras and specialty cameras like GoPro, have ushered in a wave of inspiring videos produced by brands and consumers alike. These brands are using video to tell a 360 degree story.
Why Content is Fire and Social Media is Gasoline

What’s the relationship between content marketing and social media? Jay Baer explains and describes the 4 types of content marketing metrics in this short video and post.
This is the true purpose of content marketing

What’s the point of content marketing? Jay Baer explains the strategic role of content marketing and why useful content (Youtility) is important in this short video and blog post.