Should You Care About Instagram Video?
In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Instagram video, and whether we should care as marketers. Are We Asking the Wrong Question? There have been lots of breathless blog posts recently that attempt to pit Vine and Instagram video in a head-to-head battle, as if we must choose in a beta […]
The Best Social Media Advice I Learned in Kindergarten
In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about LinkedIn’s recent marketing program whereby they sent emails to members announcing their profiles were in the top 10%, 5%, or 1% of all profiles viewed. (excellent coverage about it from LinkedIn consultant Andy Foote) As Andy and others pointed out, […]
4 Social Media Controversies Solved
One of my favorite new projects is The Baer Facts, a short weekly video I’m producing with my friends at ExactTarget(a long-time client and provider of amazing interactive marketing software). My pal Kyle Lacy heads up content marketing for the company, and he and I are doing a short video rant that each week targets […]
Dating Rules for Getting Great Video Testimonials
Everyone has a different opinion on how to land a date. Some say it takes persistence. To others, it’s all about being in the right place at the right time. In any case, before the dinner and the dancing can happen, someone has to make a move and put it on the line. It can […]
4 Mistakes You Make When Posting Video on Your Blog
Guest post written by Rocky Walls, who has more than 10 years’ experience in digital content creation. As CEO of 12 Stars Media Productions, Rocky works with businesses to create video that’s so real and simple it changes audiences into relationships. It’s no secret that embedding videos on your blog post is a great way […]
The Awesome Power of Family in Social Media Storytelling
In honor of Thanksgiving, I wanted to write a post about the power of family in social media storytelling. And as you sit down to whatever celebration you embrace, think about the videos below and what they evoke within you. But first, remember that the goal isn’t to be good at social media. The goal […]
Why Should Old Spice Get to Have All the Fun?
Guest post by Clinton Bonner, President of NoSox Productions; a character based brand story-telling firm out of Westbrook, CT. It was 2010… The Toyota Sienna Family somehow made mini-vans cool and the Old Spice Guy literally rode-in on a white horse and into our social lives. The emergence of amazing character-based brand storytelling on the […]
Build Your Business Smarter, Faster, Cheaper
David Siteman Garland is the author of the new book Smarter, Faster, Cheaper and is proprietor of the RISE To The Top video blog. The book is chock full of specific, useful advice for marketing and business ninjas, and is based on David’s interviews with modern marketing legends like Seth Godin and Tim Ferris. I […]
3 Ways Infomercials Can Inspire Your Social Media
I know, I know. You’re thinking that I’m crazy. But, I’m not. I’ve been in marketing or advertising (online or otherwise) for 20 years. I’ve been thinking lately about why I got involved in social media. What was the attraction? I’ve realized it’s THE TRUTH. That’s something sorely missing from a lot of traditional advertising, […]
14 Things I Think I Think About Social Media
This is a video interview that my friend Mike Stelzner of Social Media Examiner did with me a few weeks ago. Other than the extraordinarily unflattering camera angle, it turned out pretty well (especially the super cool SME opening animation) 14 key points are below: Jay Baer Interview from Michael A. Stelzner on Vimeo. What […]
Don’t Lose Your Social Media Joy
Watching the mini-mites play hockey at today’s tournament in Durango, Colorado, it struck me that these kids play for the pure joy of it. They don’t care who wins, who scores goals, who gets to be goalie. They care about having fun, and what the post-game snack might be. And as social media matures, I […]