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The Best Advice Has No Shelf Life

Authors: Jay Baer Jay Baer
Posted Under: Social Media
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Who Influenced You?

All of us have influences. People who have educated, inspired, engaged, supported us. Or maybe just kicked us in the ass when we needed it.

Tell me in the comments who influenced you and why, and you could win a copy of the uber-classic book “How to Win Friends and Influence People. It’s the guide from Dale Carnegie, written nearly 75 years ago. While it pre-dates the Internet (and commercial air travel, ATMs, competitive eating, Red Bull and a lot of other stuff we take for granted), its core premise serves as the foundation for social media effectiveness.

A few of Mr. Carnegie’s principles:

  • You can make someone want to do what you want them to by seeing the situation from the other person’s point of view.
  • Let the other person feel that the idea is his or hers.
  • Talk about your own mistakes before criticizing the other person.

Sounds like the playbook for successful brand/customer relationships on the social Web, does it not?

Just leave a comment below about who influenced you and why and you could win. I’ll randomly select 10 winners.

Dale Carnegie Wisdom 2.0

In addition to giving you the opportunity to win this treasure of a book (thanks to the folks at for supplying the prizes to Convince & Convert readers), you can now experience a freaky combination of timeless wisdom and post-modern gadgetry, as Dale Carnegie now has an app called Secrets of Success. iPhone app for now, Blackberry on the way.

I’m not sure whether Dale would be rolling over in his grave over the prospect of an iPhone app, but the app is incredibly content rich, and worth far more than 99 cents. The app addresses a huge array of business and communication circumstances, including videos and a nifty tip of the day.

If you are a manager of people, or just want to be a better communicator, I highly recommend this app. I’ve been playing with it for a few days, and it’s amazing how much they were able to jam into it. (I also recommend it on the iPad. The larger screen size is great for an information-based app like this one). (See my review of the iPad review here)

This content would also make a fantastic Facebook application. Maybe the folks at will consider that approach as well.

Alright, your turn. Who influenced you, and why? 10 books are up for grabs.

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