How Top Brands Are Using Cinemagraphs for Unexpected Social Content

More and more companies are using cinemagraphs (GIF/video hybrids) to spice up their visual content and spark social media engagement.
The New Yorker Illustrates the Art of the GIF With First-Ever Animated Cover

Known for its artistic and unpredictable covers, The New Yorker is generating headlines this week with the debut of its first-ever animated GIF cover on its website and mobile applications. Inspired by this, here are five ideas to inspire companies on how to incorporate GIFs in their digital and social media content mix.