The State of B2B Digital Marketing: 5 Findings That Will Influence Your Next Steps [2021 Research]
How to create a content marketing strategy your customers will love, in seven steps.
B2B Marketers Are Working Harder Than Necessary
Led by sales goals for lead gen, B2B marketers are putting too much emphasis on net new customer acquisition, says Jay Baer.
5 Steps for Taking Your Event Marketing Beyond the Geo-Fence
Trade shows and industry events provide B2B marketers a powerful opportunity to take their event marketing beyond the geo-fence.
4 Go-To Types of Educational Content for B2B Brands
Every B2B strategy should include educational content that teaches prospective customers more about the issues facing their industry.
Top 4 Digital Lead Gen Trends
From Formstack’s new State of Lead Capture Report, Jay Baer pulls out the top 4 digital lead gen trends marketers must know.
80 Percent of B2B Buyers Expect Real-Time Interaction
Forget B2C or B2B—buyers’ elevated expectations signal a changing customer mindset, disrupting everything we know about purchase decisions.
Why Account-Based Marketing Is Right for B2B
Account-based marketing is all the rage simply because it works better for B2B marketers. Jay Baer explains why, plus a slide presentation.
Don’t Be a Slave to Your B2B Marketing Process
Don’t let a fear of change prevent your B2B marketing team from pursuing the exciting new options out there for boosting demand generation.
5 Ways Boring B2B Brands Can Kill It With Content
B2B brands have the challenge of engaging fans despite boring content. These illuminating examples prove that B2B can have fun with content marketing.
6 Roles You Need for Successful B2B Content Marketing
For successful B2B content marketing, you’ll need your team to fulfill these six roles to maximize impact, conversion, and shelf-life.
A B2B Marketer and a Data Management Platform Walk Into a Bar
The right data management platform can alleviate B2B marketers’ biggest pain points. Here are just a few of the benefits.
Why Marketers Can’t Afford to Chase a Silver Bullet Strategy
Too many marketers chase a “silver bullet” strategy, in which a single tactic will address all their challenges. Here’s what to do instead,
5 Steps to Boost B2B Marketing Productivity
These five steps to bigger and smarter B2B marketing volume can help your team bring in more quality leads.
What Happens When Content Personalization Meets the B2B Funnel
Audiences love personalized, tailor-made content. Here’s how B2B brands can adopt personalization strategies for their own funnel.
Why B2B Marketers Need to Educate Buyers With Content
If your B2B content is focused solely on conversion, you’re doing it wrong. It’s time to start nurturing leads with content that educates.
How to Reap the Revenue Rewards of Smarketing
Smarketing is the harmonious alignment of sales and marketing teams. A 5 step process for doing it right and reaping revenue rewards