How to Repurpose Your Content the Right Way
What once was old can always be new again, and that includes your content. Here’s what you need to know about repurposing content safely.
3 Steps to Building Influence Through a Guest Blogger Program
This case study offers an example from a regulated industry of how guest blogger programs can help brands build influence.
8 Keys to Maximizing Your Blog’s Potential
Don’t rush to publish content without the necessary planning. Use these 8 actions to earn your blog the exposure it deserves.
6 Benefits and 3 Challenges of Blogging
Before you set out to strengthen your business through blogging, be mindful of its most common challenges—and benefits.
A Marketer’s Guide to Content Curation
Here’s how marketers can get started with content curation to improve lead generation, increase trust, and reduce content development costs.
6 Ways to Attract Return Visitors to Your Blog
Is your site failing to attract visitors for a second time? Entice potential customers to return with this six optimization tips.
How to Strategize Your Annual Content Calendar Without Going Crazy
It’s time to build a content strategy that creates content your audience loves and stays sustainable throughout the year.
10 Blogging Tips We’ve Learned from International Idioms
When it comes to blog strategy, there’s always room for improvement. These blogging tips pull inspiration from all corners of the globe.
What the Best Bloggers Do Right
What makes a super-blogger, one who attracts thousands of views and shares with each post? It all comes down to these three strategies.
How to Market with Mom Bloggers
Given that moms have the most spending power of any consumer vertical, brands everywhere are teaming up with mom bloggers.
How to Hack Your Efficiency with an Agile Blog Planning Process
Workflows can suck. Doing things the same way all the time strains creativity. You can fix that by adopting an agile blog planning process.
4 of the Best Blogger Outreach Strategies
These four brands are great examples of blogger outreach done right. Get inspired by their creative approaches to building relationships.
How to Own Your Blogger Outreach Process
A highly trusted blogger is one of your most powerful marketing tools. Hone your blogger outreach strategies with this definitive guide.
Write Like a Pro: 5 Techniques Top Bloggers Use to Write Successful Blog Posts
The visual styling of a blog post can make or break your blog post. Take advantage of every tool you’ve got to keep your reader engaged.
Redesigning Your Blog to Drive Reader Behavior
Soon, you’ll be seeing an all-new version of Convince & Convert. It’s undergoing a full makeover, led by the amazing Rafal Tomal from Copyblogger Media. We’re of course staying with the Genesis Framework that provides enormous customization capabilities with unmatched ease-of-use. Here’s an almost-ready preview: The design is based on the new Streamline child theme […]
Lifting the Fog of the Blog: 8 Strategic Questions Before You Write 1 Word
There are more than 150 million blogs, according to Technorati’s “State of the Blogosphere” report. Given competition of that magnitude, why should people spend time reading yours? As a frequent blog consultant, I find the success impediment isn’t really the effort required, but rather a planning deficit. Most blogs fail not due to quality, but […]