5 Experts Tell You Precisely How to Use Social Listening in the Real World
Every single social media practitioner, guru, wizard (or warlock) out there tells you that the key to success is listening. “We have two ears and one mouth for a reason” has been repeated so often it’s axiomatic. But what does listening really mean today? To tell someone to “listen” is such a vague piece of […]
Why PR and Marketing Must Work Together to Measure Success
With new methods of measurement, a blurring of responsibilities across social, and the growth of content marketing, an organization’s success is built on solid results from its communication efforts. And neither marketing nor PR can do that alone. Learn how PR and marketing can (and should) work together for maximum impact.
Study: Social Media is Not a Trusted Media Source for PR Pros
In partnership with PR News, Cision polled the PR community on their social media usage to find out how they engage, which platforms they utilize, and where they spend ad dollars. Here are three interesting highlights from the study, which expose exactly how PR pros are using social media.
Why visuals are the most important element of content marketing
Johnny Don’t Read. In every social network and content marketing outpost, photos and visuals now dominate. What impact does this have on content? Jay Baer weighs in.
Why employees are your most important content marketing asset
Every employee has knowledge your customers could benefit from. Use content marketing to unlock that knowledge. Jay Baer discusses in this short video and blog post.
Why the best content is about marketing sideways
The most successful content marketing is marketing that transcends the transactions and provides a glimpse into the company’s personality, says Jay Baer in this video and short blog post.
Why Content is Fire and Social Media is Gasoline
What’s the relationship between content marketing and social media? Jay Baer explains and describes the 4 types of content marketing metrics in this short video and post.
This is the true purpose of content marketing
What’s the point of content marketing? Jay Baer explains the strategic role of content marketing and why useful content (Youtility) is important in this short video and blog post.
7 Things You Need to Know From My Content Amplification Test
The new Hummingbird release pushes Google further along as a provider of first-hand information. You’ll be seeing more – much more – of the  Google “Knowledge Box” that sometimes appears on the top right-hand corner of search results, giving you what you need without having to navigate to a different website. This is part of […]